It’s my pleasure to welcome award-winning author of children’s picture books and middle grade novels, Sherry Roberts, to the blog. Today, we’ll be talking about routes to publishing, including hybrid publishing (publishing independently and publishing traditionally) and the pros and cons of both, navigating book deals without an agent, and working with small publishers.
But before we do… here are a few things to know about feature interviews.
THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?
Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.
Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.
What can these interviews offer YOU?
These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:
- stay current with market trends
- hook an agent or editor
- find writing community & other resources
- discover workshops, contests, and other events
- figure out which path of publication is right for you
- know if your agent is a good match
And more!
AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*
Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

Sherry, it’s so great having you with us! Can you tell our readers where you’re coming from today?
Thanks so much for having me today. I live in middle Tennessee, specifically Murfreesboro.
What first got you into writing?
I’ve always loved writing. For years, I have been writing academically (journal articles, textbooks), but in 2013, I decided to try my hand at a different kind of writing—one I always wanted to do but didn’t have the time for—writing children’s books.
When did you start seriously pursuing publishing?
I loved reading and telling stories to my nephew and later my nieces. I finally had the time to focus on pursuing children’s books, so I decided to learn all I could about the craft and how to become a better writer. Writing academic and writing children’s books have similarities, but also many differences. Number one would be the audience.
What were some of those first steps you took?
My first step was joining the Society of Children’s Book Writers and Illustrators (SCBWI). I’m a member of the MidSouth region and attended my first conference in 2013. It was overwhelming, while also being so informational. I submitted a manuscript I had written to be critiqued. During the critique, I received encouragement, ways to improve the manuscript, and focus. I was also a part of my first critique group at the conference. That is when I discovered I needed to find a critique group to meet with outside the conference.
My next step was to join 12×12, where I found my first critique groups. We met online, and they were all so helpful. Also, through 12×12, I used many of the “tools” available to me through this group. This is where I learned about contests offered throughout the year to help with writing, like Valentiney, Halloweeny, and the mentor programs available.
I also learned of and participated in StoryStorm, which is held each January. Many of my story ideas from each January have now become published stories. Not all ideas work, but you find there are really stories in the 30+ ideas you think of in one month. It’s a great way to kick-start your year of writing.
Then I began working on query letters. I took workshops and attended conference sessions from agents and publishers about what made a good query letter.
How did you know when your work was “ready” to send out?
My first book was traditionally published. Little did I know that the person I was talking with during the SCBWI MidSouth Conference dinner was an editor with a small publisher. After we talked at dinner, she asked to see my manuscript. I sent it to her, thinking she was going to critique it for me, and the next thing I knew, she contacted me and offered me a contract.
Now, I don’t send any manuscripts without having had multiple critiques and lots of editing. I send them to an editor I work with, and then I feel they are ready to go.
Do you have any critique groups/partners or otherwise (local or virtually)?
I have friends with whom I do virtual critiques and local friends who critique for me.
If so, how/where did you meet, and how long have you worked together?
The virtual critique partners are people I have met at conferences, online workshops, or groups I belong to. The local critique partners are people I’ve met at meetings and became friends with, and they are now critique partners.
What have been some writing groups/organizations/resources that have helped you?
SCBWI is a great resource. 12×12 was a wonderful experience, and I participated in it for many years. Now, I follow many different authors and illustrators on Instagram and Substack, or I’ve signed up for their newsletters. I’ve even participated in workshops that many have offered.
What advice would you give a writer just starting their publishing journey?
Write what you know. That might mean not writing what you are being told sells at this moment. Sometimes, that’s not something you are familiar with, and it is hard to write. Write from your heart. It’s easier if you love what you are writing about.
No matter what, don’t stop. Don’t give up. Keep going. You are never too old to become the author of your dreams. I was 60 when my first book was published. I now have nine picture books and three middle grade (a series) books out with my name on them.
Never be afraid to change paths. If you begin with picture books but want to try a different type of children’s book (chapter book, middle grade, young adult, nonfiction), go for it. I have two nonfiction books that actually feature another passion of mine—photography. The illustrations for these two books are my photos. As I say, never be afraid to go your own way.
“Write from your heart… Don’t give up… You are never too old.” – Sherry Roberts
Let’s talk a little about the routes to publishing. You’ve had the unique experience of being a hybrid author, meaning that you’ve published both independently and traditionally. Can you share some of the behind-the-scenes pros and cons of both?
To be traditionally published, I went through the querying process. I will admit that I sought out publishers that didn’t require you have an agent. There is a book that was very helpful, Children’s Writers & Illustrators Market.

The Most Trusted Guide to the World of Children’s Publishing, fully revised and updated
The 33rd edition of Children’s Writer’s and Illustrator’s Market is the definitive and trusted guide for anyone who seeks to write or illustrate for kids and young adults. If you’re a writer or an illustrator for young readers and your goal is to get published, CWIM is the resource you need. In this book, you’ll find more than 500 listings for children’s book markets, including publishers, literary agents, magazines, contests, and more. These listings include a point of contact, how to properly submit your work, and what categories each market accepts.
This edition also features: Business articles on topics such as making the most of your platform, tracking submissions, and maximizing the time + energy you have to write, 500+ listings for children’s markets, including book publishers, literary agents, magazines, contests, Interviews with bestselling authors, including Cassandra Clare, N.K. Jemisin, Jacqueline Woodson, Leigh Bardugo, Craft articles on topics ranging from P.O.V., mocking-up picture books, and including diverse characters, and more. CHECK IT OUT HERE.
This book gave great information about various publishers, what they are looking for, and who you need to be agented for. Sometimes there were publishers that showed “open” but upon further research I found they weren’t except at specific times.
When looking for an agent, I found it helpful to get on Query Tracker. This was very helpful when looking for an agent, what each agent is looking for, and who is open.
Once I decided to become indie published, I researched what that meant, costs, how royalties were determined, rights for my work (who had what percentage of the rights), and what could be offered. I ended up with an indie publisher that the costs were for editorial work, book design, and ISBN numbers. They were also available to help find illustrators and book cover design if I wished to use those services. I found those on my own and was pleased with all that I have worked with to date. The indie publisher has no rights to my work. I maintain all the rights and all the royalties are paid directly to me. Once the minimal fees are paid to the indie publisher, no other monies pass for their work on my books.
I would say that behind the scenes, for any route taken for publishing, is RESEARCH. Do the research. Know what you are getting into. I have heard horror stories of people who have signed with the wrong agent, small publisher, or vanity/hybrid press.
Please note: if you are being asked to pay a large sum of money (one hybrid publisher wanted $25,000 to publish my book), and they will maintain rights to your work…RUN! This is not legitimate, and you don’t want to be involved here.
“… behind the scenes, for any route taken for publishing, is RESEARCH.” – Sherry Roberts
For authors who may be looking into independently publishing picture books, how/where did you find your illustrator, and how did you handle the contracts for that?
If you are looking to go indie press or self-publishing, begin following illustrators on IG or Threads. Do this while you are working on your manuscript or in editing for your manuscript. You will find some amazing artists to work with on these two. I know some have found illustrators on Fivvr. I was not ready to go that direction. Too cumbersome for me. With IG or Threads, you can find a link to artists’ portfolios and review their work. I have also talked with illustrators at conferences or book events. I will say that I don’t work with illustrators who are already agented. I can’t afford them, but their work is beautiful.
I recommend that you, before hiring an illustrator, ask for a sample of how they see the main character(s) and any items you might use in the book. For my latest book, the first illustrator was out of the country and had no idea what a children’s wagon was or would look like. I had already been through this problem when working with an out-of-the-country illustrator who had no idea what a baseball looked like or what a baseball stadium would look like. We had to have several back-and-forth communications to help describe what was needed. That’s why I now ask for samples before hiring. This saves problems later.
You mentioned in your application that you aren’t represented by a literary agent. Can you walk us through the process of what it was like handling/negotiating book deals directly with a publisher, without the support of a literary agent?
As for negotiating a contract, I was such a newbie with the first one; I did a terrible job and had no idea what I was doing. I suggest someone who works with/knows contracts (a lawyer or an experienced person). With a traditional publisher, it probably would have been better to have an agent, but hindsight and all that. It still can be done without an agent, but be thoughtful as you work through the process before signing.
As for the indie press I work with, I don’t actually have a contract. I knew what to expect from what was sent to me before we began. I knew what services were offered and the price range of those services, depending on the book. I had discussed royalties and book rights before beginning with them. Again, it goes back to you. You have to ask the questions (preferably through email, so there is a record) before you begin.
What has your experience working with small publishers been like?
It was not always pleasant working with the small publishers (traditional) that I worked with. I found that I had no say in the title of one of my books through a small publisher or any of the illustrations. I hadn’t even talked with the illustrator before the book came out. I saw only four pages and the cover when it was designed, but I had no input.
With the indie press (non-traditional) publisher, I have more control. I choose my illustrators and get to talk with them about our visions for the story. I also get my royalties without waiting for quarterly reports. I really like that there are no percentage worries with the royalties. Once the indie publisher is paid for editorial help, design, and set up, they are out of the picture, other than some marketing. The royalties are all mine without a split. Sounds ruthless, but I have more comfort level in this way of publishing.
Are you currently seeking representation for future projects, or do you plan to continue publishing without representation? If so, could you share some reasons why?
At this time, I’m no longer seeking representation for future projects. I will continue publishing without representation. It works for me and is less stressful. I have many friends who have agents, and that works for them. I believe one must decide for oneself the journey one wants to take. It’s all good either way.
-I love this answer! Yes! It’s so true. Choose the journey that’s right FOR YOU.
What kind of obstacles/snags have you run into on your writing journey, and how have you been able to overcome them? Explain.
Like many authors, marketing is the most significant “snag” in an author’s journey. It doesn’t matter if you are traditionally or non-traditionally published. Marketing is on you with some or little help from the publisher. Although I teach marketing (social media marketing), I sometimes find myself floundering trying to market to my audiences. It is a journey in itself. I continue to work to find the marketing solution (what works and what doesn’t). It changes depending on whether you are marketing picture books, chapter books, middle grades, or young adults. The audience is a bit different for each, and therefore what works for one might not or won’t work for another.
-So true! It’s so important to find what works for your particular audience.
What have been some of the greatest highlights of your writing career?
Like most authors I know, seeing little ones enjoy your book(s) is the greatest highlight. I’ve gotten letters from students who had read my middle grade series, and I have kept each one. I love to talk with little ones at storytime about my books and see their eyes when they are listening to the book being read.
Have you been able to participate in any book events?
I have had a few book signings and story times. I have also participated in author events such as Author Con and, Southern Festival of Books.



What kind of responses have you received from readers? Any encouraging/positive interactions that you’d like to share?
I can think of two really fun responses about my debut middle grade book. One reader sent a note that her name was the same as my main character, and she was just like the character because she played soccer, too. Another young reader sent a note that the main character was just like her.
In a book event at an indie bookstore, I told how the ending of one book came to be. It’s actually based on something that happened to my mother when she was a girl. One little boy asked if my mother told the boy who gave her a Valentine that she would “be his Valentine.” It was so cute. But I had to tell him no. He asked why, and I told him the little boy ran away before she could answer him. That began a new discussion of bravery in friendships (which that book is about).
-Oh my gosh, I love this! So sweet.
What was the inspiration behind your books, and what do you hope they will provide for the reader?
Most of my books involve me. I have a personal attachment to the main characters or the situation. I’m the shy girl. I’m the girl who gets down when the weather is gray and gloomy. I’m the girl who moved from North Carolina to the Midwest and moved into the strange house.
I hope that the reader finds themselves or something about themselves they can relate to in the story, and it helps them.
What is your reason for writing? What does it mean to you to publish books?
I enjoy writing. I always hope that I find readers who enjoy my stories. Sometimes, writing the story is therapeutic. Often, it is about the creative process I enjoy so much.
Finally holding that book in your hands is so exciting and rewarding. You know that someone out in the universe is reading what you created. In picture books, it’s seeing your manuscript come to life with the beautiful illustrations. There is that moment you sigh with happiness at what was created. I find that when I’m not being creative, I get anxious. It is just part of who I am and makes me so happy.

What’s a piece of writing/publishing advice you wish you had known before you started out on the publishing journey?
Write your story. Find a good editor. Don’t lose your voice when others tell you how they think the story could be improved. Most of all, just breathe.
“Write your story… Find a good editor… Don’t lose your voice… Breathe…” – Sherry Roberts
For someone who may be experiencing struggles to stay the course, what words of encouragement would you like to share?
Never, ever give up. You are a writer if you’ve written even in a journal today. Never let someone take your joy in expressing your thoughts through writing.
My first book was traditionally published by a small press when I was 60 years old. You are never, ever too old to follow a dream.
Anything else you’d like to share?
Thank you for asking me to participate. I hope that what I’ve shared inspires someone on their writing journey.
Thanks so much for joining us today, Sherry!
But that’s not all. Now it’s time for a GIVEAWAY.

For the month of May, Sherry is offering a choice of one free copy of one of her books or a zoom “ask-me-anything” call with the author.
HOW TO ENTER THE GIVEAWAY
- Leave a comment on this post!
- And if you haven’t already, like this post and subscribe to the blog and/or newsletter!
That’s it!
Want extra entries? Share and tag on X @chellysbooks or Instagram @chelseasworldofbooks, and I’ll add your additional entry to the giveaway pool.
DEADLINE TO ENTER: May 31st, 2025, 11:59 PM CST

Sherry Roberts is an award-winning author of children’s picture books and middle grade novels. Her debut middle grade book, The Galaxy According to Cece, launched February 24, 2024, and received a Get It: Recommend review from Kirkus Reviews. This book was also featured in the August 2024 list of 40 Indie Books Worth Discovering from Kirkus. Book two of this three book series, The Galaxy According to Cece: The Mysterious Dr. Pruitt, launched August 19, 2024. Book three of the series, The Galaxy According to Cece: The Stars Align, will be available in February 2025. Sherry lives near Nashville, Tennessee.
Connect & learn more: Sjrobertscreative.net Facebook page Instagram
Browse Sherry Robert’s Books Amica Helps Zoe, The Galaxy According to Cece, Sonnet, Sonnet, What’s in Your Bonnet?, and more on her book page.



Looking for custom writer, librarian, or book-lover-themed swag and/or accessories? Visit my Zazzle store! Want to see a curated list of my personal favorite books and recommendations? Visit my bookshop page! Want to browse favorite writing accessories, books by genre, and cozy reading must-haves? Visit my Amazon Storefront!
Looking for a specific topic? Browse the list below to find a link to information on one of these topics:
- Where to find FREE and PAID for writing memberships, craft workshops, contests, and other resources.
- How to query agents and editors and what they’re looking for.
- Where to find kidlit community and support from other writers or illustrators.
- Diversity, empathy, and kindness in kidlit and why it matters.
- Writing across genres.
- Pros and cons of small publishers, hybrid (or indie) publishing, and being agented VS. unagented.











































































