In today’s feature interview, I’m talking with children’s author Emma Pearl about exciting ways of breaking into the kidlit market. Emma shares how she got her first book deal through a Twitter/X pitch event and shares tips for other creators on ways/places to go to participate and put themselves out there!
But before we jump in… here are a few things to know about feature interviews.
THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?
Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.
Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.
What can these interviews offer YOU?
These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:
- stay current with market trends
- hook an agent or editor
- find writing community & other resources
- discover workshops, contests, and other events
- figure out which path of publication is right for you
- know if your agent is a good match
And more!
AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*
Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!
INTRODUCTIONS AND EARLY BEGINNINGS
Emma, it’s such a treat to have you joining us today! I share your sentiment that all journeys to publication are unique and interesting, and yours is certainly an inspirational one. I can’t wait to dive into the story of your publication. I’d love to start our interview today back at the beginning.
What was your beginning inspiration for joining the world of kidlit?
I’ve always loved reading and writing and have had a lifelong affinity with children’s literature. Stories can be so magical and transformative for young people – a place to escape, to explore yourself and your place in the world, to discover endless possibilities. I’m not sure there was a ‘beginning’; it’s just always been a passion of mine.
Have you always known that you wanted to be a writer, or is it something that you discovered later?
I’ve always known – as soon as I could hold a pencil, I was writing stories, stapling pieces of paper together to make books!
-Same!-
You had a pretty famous family member who also wrote for children. I’ll let you share who that mystery person is! What was that like growing up? And did their writing legacy influence you and your desire to write for kids?
Roald Dahl was my great-uncle, and I think it’s probably not a stretch to say that his legacy has had a profound influence on many people across the globe, including many children’s authors. He was a huge presence in my early childhood – a kind of magnetic, charismatic, mystical, and sometimes slightly intimidating locus of energy. Being at his house was always hugely exciting and a little scary – whether he was taking us on walks up to the woods and telling stories about the Witching Tree that grew there, showing us his giant greenhouse full of exotic and mysterious plants, letting us play in his Danny the Champion of the World caravan, or threatening to chuck all the children in the garbage! Plenty of inspiration for a young imagination.
I have to ask… do you have a favorite of one of your uncle’s books? If so, which and and why?
The Twits is dedicated to me, so that’s naturally a special book for me. But I think my favorite is Matilda – she’s just such an iconic female character. I also feel a personal connection to her, as I believe (although I can’t confirm it 100%) that Miss Trunchbull was at least partly based on one of my teachers!
-Oh my gosh... goosebumps! And yes, Matilda is absolutely brilliant. Also one of my favorites.-
(Learn more on Emma’s website!)
“Roald Dahl was my great-uncle… He was a huge presence in my early childhood – a kind of magnetic, charismatic, mystical, and sometimes slightly intimidating locus of energy.” – Emma Pearl @emmspearl
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MRS Book Fair April 1979
Prior to publication, and maybe even still, what kind of work were/are you doing outside of writing, and did that somehow play a role in your journey to entering kidlit publishing?
I’ve worked in all kinds of jobs, from contemporary art to travel to professional regulation. I also worked in kidlit publishing in London for a couple of years in the late '90s, which I loved. I’m not sure these days whether work (i.e. earning a living) and writing kidlit are very closely aligned, sadly.
Speaking of which… it’s time to jump into the when and how!
When and how did your publishing journey begin?
Although I’d been writing stories all my life, my first ‘real’ step into the publishing world was in 2020 when I was selected as a mentee for the WriteMentor mentorship program.
Let’s talk about those first steps as a new writer breaking into the industry. When you decided you wanted to pursue publication professionally, what were your first steps? Did you query agents and/or submit directly to editors?
I didn’t do either to start with – I was far too lacking in confidence! Before I applied for that mentorship, I had spent 4 years learning as much as I could from free resources online and practicing the craft. I also read as much as I possibly could.
Were there any writing groups or organizations that were especially instrumental in helping you in your beginning stages of writing? If so, what were they, and how did they help you?
WriteMentor was an amazing resource. I was a mentee in 2020 with a middle-grade novel, and in 2021 and 22, after I got my book deal, I was a picture book mentor for the same program. I learned as much from being a mentor as I did being a mentee, but the most valuable takeaways from all 3 years were the connections and feeling of community. I think WriteMentor’s tagline is ‘writing can be lonely, but it doesn’t need to be,’ which is so true and perfectly encapsulates what they do as an organization. If you haven’t discovered them yet, I recommend checking them out.
Can you tell us about some of the events and contests that you’ve participated in, which ones you would most recommend to other authors, and why?
There was a time when I would enter every free-to-enter contest and pitch event. It can be good for honing your craft, and obviously, it’s lovely if you get some recognition, but I think, in hindsight, it took a much bigger toll on my creativity and my mental well-being than I realized at the time. It can be very emotionally draining to be in that constant cycle of writing to a brief, submission, hope/excitement, and disappointment/rejection. Pitch events have a similar rollercoaster effect on the emotions. Although let’s face it – that’s what being a writer is all about, so it’s also very good practice!
Pace yourself and don't feel pressured to participate in anything if you haven't the time or headspace to do it well or to handle disappointment.
One of my favorite contests is Vivian Kirkfield’s 50 Precious Words, which not only always has a ton of amazing entries and prizes but also includes a literacy initiative that gets books from an independent bookstore into schools. Everyone wins!
As far as pitch events go, I’m honestly not sure which ones are still going, but one I used to love was Mood Pitch, where you had to post a mood board with your pitch - I’m an absolute sucker for those visual aesthetics!
Speaking of contests… let’s talk book deals and magical moments in publishing!
[Words of wisdom: Writing resource recommendations] “WriteMentor was an amazing resource. I think WriteMentor’s tagline is ‘writing can be lonely, but it doesn’t need to be,’ which is so true and perfectly encapsulates what they do as an organization.” -Emma Pearl
[Words of wisdom: Advice on writing contests + events] “Pace yourself and don’t feel pressured to participate in anything if you haven’t the time or headspace to do it well or to handle disappointment.” – Emma Pearl
[Writing contests + events] “Can be good for honing your craft, and obviously, it’s lovely if you get some recognition, but I think, in hindsight, it took a much bigger toll on my creativity and my mental well-being than I realized at the time. It can be very emotionally draining to be in that constant cycle of writing to a brief, submission, hope/excitement, and disappointment/rejection.” @emmspearl
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“WriteMentor was an amazing resource. I was a mentee in 2020 with a middle-grade novel, and in 2021 and 22, after I got my book deal, I was a picture book mentor for the same program. I learned as much from being a mentor as I did being a mentee, but the most valuable takeaways from all 3 years were the connections and feeling of community.” @emmspearl
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DREAM COME TRUE: MAGICAL MOMENTS IN PUBLISHING
In your application, you shared a unique experience about how you landed your first book deal. It’s one of those experiences that is a one-off and so exciting to hear about. Would you mind telling our readers about how you landed your first “big break?” I’m sure they’d love to hear about it!
Okay, I got my book deal on Twitter. There, I said it! I know it’s all gone a bit awry since the bird has flown from there, but back in the day, it was a wonderful place to connect with other writers and home to a thriving writing community. I entered every pitch event, and one of those was #PBPitch, for picture books only. I think it was held four times a year, and I did it maybe four or five times. I didn’t get any agent likes, but I received encouraging comments from other writers and enjoyed participating in the community interaction. I had zero expectations for anything else, so it was an incredible surprise when I received a like from the Page Street Kids editor on one of my pitches in October 2020.
I love hearing experiences like this. It’s so hopeful for others. And I can only imagine how exciting this must have been for you! Could you walk us through some of the steps that took place after the Twitter event?
I sent the editor my manuscript straight away, and we went through a few rounds of revisions. By Christmas that year, I had a book deal! It was super exciting! A few minor tweaks were needed after the contract was signed, and then the publisher gave me a long list of potential illustrators and asked for my input. We ended up working with Sara Ugolotti, who did a stunning job of bringing the story to life.
You mentioned in your letter that you didn’t have an agent for your first two book deals. Was this intentional? Did you query agents after receiving your first two book deals? Why or why not?
I hadn’t actually started querying properly at this stage. I received some full requests from agents as a result of the WriteMentor showcase in September 2020, and I sent out a handful of queries around the same time (maybe three or four). Nothing materialized from the showcase in the end, but the pitch event happened, and I got busy (moving from the UK to New Zealand in the middle of the pandemic was a little crazy!), so querying was put on hold for a while.
So now, you do have an agent who represents your young adult work. How did that come about?
I finished writing another novel about a year later and began querying it in February 2022. This time, I was thorough and methodical (and lucky!), and I received an offer from Sera Rivers only 3 months later.
I’m curious about this. Was there a reason you sought representation for young adult but not children’s? Or did it just happen this way by chance?
To be honest, I’ve always been more focused on writing novels than picture books. It just happened that my picture book deal came out of the blue. In 2022, I queried my picture books and my novels but had far more agent interest in the novels despite already having picture books contracted. Every part of kidlit is so fiercely competitive, but I think picture books, possibly most of all.
Since you’ve had the unique experience of both having literary representation and also not having representation when handling book deals, could you share with our readers a little bit about what this process is like on both ends?
I think the process depends very much on the publisher and on the agent – experiences can differ wildly whether you’re represented or not. I was very lucky to have a wonderful editorial experience with Kayla Tostevin at Page Street Kids, and I don’t think that being without an agent for that deal had any negative impact. My agent is also wonderful, and emotionally, it’s great to have her support during the submission process. We haven’t landed a book deal together yet, but she’s been very patient with me this year while I’ve had a bit of a hiatus for personal reasons, and she continues to believe in me and my stories.
If someone was interested in submitting directly to an editor/publisher without having literary representation, what are some essential things they should know beforehand?
Do your research! There are plenty of publishers that accept un-agented submissions, but make sure you know who you’re submitting to (there are many resources online, but one I’ve found to be very useful is the list published by children’s author Bitsy Kemper), and that your story is a good fit with their list. Also, give yourself the best chance by not submitting until your manuscript is really ready, i.e., you have received as much feedback as you can handle, ideally from a supportive critique group, and taken it on board as far as it resonates. Polish that story until it shines!
Are there any recommendations or tips you have for writers who are on the fence about which way to go- to be agented or not to be agented? What are some of the pros/cons or help/freedoms of each?
It’s a very personal decision, so I hesitate to advise on this – what’s right for one person is definitely not right for all, and there is so much variability in publishing. I think most writers starting out would give anything to be published, with or without an agent. It’s wonderful to have an agent supporting and believing in you and also protecting your interests on the contractual side of things, but the traditional publishing route is not without its challenges, and there are certainly opportunities for un-agented writers, too. I would say, whichever path you find yourself on (it’s not always a choice!), give yourself grace and look after your mental health.
ADVICE FOR AUTHORS on traditional publishing without an agent: Do your research! There are plenty of publishers that accept unagented submissions, but make sure you know who you’re submitting to & give yourself the best chance by not submitting until your manuscript is ready!
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[Words of wisdom: Choosing routes to publishing:] “What’s right for one person is definitely not right for all, and there is so much variability in publishing… traditional publishing is not without its challenges, and there are certainly opportunities for un-agented writers, too. …Whichever path you find yourself on… give yourself grace and look after your mental health.” -Emma Pearl
HURDLES & HIGHLIGHTS
What are some of the challenges you’ve faced on your publishing journey, and how have you been able to overcome them?
Rejection is the biggest challenge, and I believe that’s the case for all writers, no matter where they are in their publishing journey. It’s constant, relentless, and brutal. I think having an agent helps with this because a) they act as a buffer so the rejections aren’t flying directly into your inbox (I know all agents work differently, but mine has a spreadsheet that I can look at when I choose to), and b) they are a great source of moral support and continue to believe in you no matter how many rejections you rack up!
For creators who may be facing similar struggles, what words of encouragement would you like to share?
Self-care is so important. Remind yourself often that signing with an agent or directly with an editor is a matter of good luck and serendipity as much as anything else, and try not to measure your progress or your self-worth by things that are outside of your control. Find cushions (e.g. collect all the uplifting comments you’ve received about your writing and keep them where you can see them; create a reward system for yourself for achieving your word count goals, submissions, and rejections) and barriers (e.g., create a separate inbox for querying and check it once a week or only when you feel strong) that work for you. Be kind to yourself!
-Such great advice!-
What have been some of the most rewarding, fulfilling, and happy moments of your publishing career so far?
Right now, I’m having an amazing experience – the British International School in Washington, DC, is about to put on a stage performance of Mending the Moon! It’s truly an author's dream come true for me and such a huge honor. Sadly, I won’t be able to see it in person, but I’m waiting with bated breath to see the recording of the performance. This happy event has also brought about another opportunity, as the student who’s playing the main character, Luna, is a budding young writer, and I’m delighted to be helping her hone her skills in a kind of unofficial mini-mentorship. These are honestly the kind of interactions that make being a children’s writer so incredible.
[Words of wisdom: Challenges in publishing + how to overcome them] “Rejection is the biggest challenge, and I believe that’s the case for all writers, no matter where they are in their publishing journey. It’s constant, relentless, and brutal. Self-care is so important. …Try not to measure your progress or your self-worth by things that are outside of your control. … Collect all the uplifting comments you’ve received about your writing and keep them where you can see them… Create a reward system for yourself for achieving your goals… Be kind to yourself!”
WORDS OF WISDOM
If you could share a piece of advice with readers today, publishing or otherwise, what would it be?
The world is a difficult place at the moment and it’s easy to feel powerless, insignificant, overwhelmed and despairing. Focus on the present – what can you do now? What is within your control? All any of us can do is our best, but we can do that in everything we do, even the boring, menial tasks. And be kind – to others, to the planet, and most importantly, to yourself!
BOOKS!
Okay, it’s time for the books. Tell us about your work! What are your books about? What was their inspiration? All the fun details!
What do you hope your readers will gain from your stories?
I hope that readers of all ages will feel a sense of joy and wonder at the magic of nature and maybe feel inspired to follow Luna’s example – not to feel helpless and overwhelmed at the scale of the problems that need fixing, but to just do whatever is within your power to do, however small it may be. On a more personal level, I think it’s a story that parents and grandparents will enjoy reading with their children, and it’s a joy to me to hear when people simply love the story – and the beautiful illustrations, of course.
Have you been able to host any author events either in-person or virtually? If so, where? And what kind of event? We’d love to hear all about it! Pictures are great, too, if you have them!
I’ve done a few library and bookshop events and some school visits. But living in New Zealand makes it all quite difficult. I’ve participated in a couple of virtual panels hosted by the amazing Books of Wonder in NY (Mending the Moon available here and Saving the Sun available here ), which were great fun. But I guess the funniest story was the bookshop event where no one turned up, and my post about putting on a brave face but feeling crushed went viral!
What kind of responses have you had from readers, big and small?
I’ve had some amazing responses. The stories resonate particularly with grandparents as they feature a grandparent relationship, but have also been popular with teachers, as they are full of great learning points. But my favorite responses are when kids themselves pluck up the courage to tell me in person how much they loved the books. That really means the world.
Thank you so much for joining us on Chelsea’s World of Books literary blog. We love getting to know our writing friends better!
And now…
It’s time for a GIVEAWAY!
GIVEAWAY:
For the month of December, Emma Pearl will be offering 2 prizes to 2 winners. (ONE prize per winner.)
PRIZES: One copy of Mending the Moon and one copy of Saving the Sun
HOW TO ENTER THE GIVEAWAY
- Leave a comment on this post!
- And if you haven’t already, like this post and subscribe to the blog and/or newsletter!
That’s it!
Want extra entries? Share and tag on X @chellysbooks or Instagram @chelseasworldofbooks, and I’ll add your additional entry to the giveaway pool.
DEADLINE TO ENTER: December 31st, 2024, 11:59 PM CST
FAQ:
What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).
AUTHOR + HOST BOOK LINKS AND IMAGES
PURCHASE ADHD and Me
PURCHASE Saving the Sun
PURCHASE Mending the Moon
EMMA PEARL AUTHOR BIO + CONNECT:
My debut picture book, Mending the Moon, in 2022, followed by Saving the Sun in 2023 (both illustrated by Sara Ugolotti and published by Page Street Kids). Originally from the UK, I live in New Zealand and write fiction for young people of all ages, from picture books to young adults. I am represented by Sera Rivers at Speilburg Literary.
emmapearlauthor.com Twitter: @emmspearl Instagram: @emmspearl Bluesky: emmspearl.bsky.social www.emmapearlauthor.com
A peek at Emma’s adorable and informative ‘Tell me why you think you’d be a good fit to be featured?’ answer for the 2024 Feature Interview application: “All journeys to publication are unique and interesting – my book deal came from a Twitter pitch event (#PBPitch), and I think those kind of one-in-a-million stories are always inspiring. I was un-agented for both book contracts and signed with my agent later for a YA novel. Also, Roald Dahl was my great uncle and dedicated The Twits to me, so that’s always a good conversation starter, too!“
Did you enjoy this interview?
Thank the author & host by purchasing/reviewing a copy of one of their books or by requesting it be purchased at your local library! Using the sponsored links below supports this blog. Looking for custom writer, librarian, or book-lover-themed swag and/or accessories? Visit my Zazzle store! Want to see a curated list of my personal favorite books and recommendations? Visit my bookshop page! Want to browse favorite writing accessories, books by genre, and cozy reading must-haves? Visit my Amazon Storefront!
Looking for a specific topic? Browse the list below to find a link to information on one of these topics:
- Where to find FREE and PAID for writing memberships, craft workshops, contests, and other resources.
- How to query agents and editors and what they’re looking for.
- Where to find kidlit community and support from other writers or illustrators.
- Diversity, empathy, and kindness in kidlit and why it matters.
- Writing across genres.
- Pros and cons of small publishers, hybrid (or indie) publishing, and being agented VS. unagented.
