JULY 16TH, 2025 FEATURE INTERVIEW WITH INDIE CHILDREN’S BOOK AUTHOR, RENEE BOLLA, CONDUCTED BY KIDLIT WRITER, BLOGGER & FORMER LIBRARIAN, CHELSEA DICICCO: WHY SELF-PUBLISHING WORKS AND WHERE TO START

In today’s Feature Interview, indie children’s book author Renee Bolla opens up about her transition from a 20-year career in the corporate fashion world into kidlit publishing. She offers insight and tips on self-publishing, important first steps, what she wishes she had known earlier, and explains why indie publishing was the right route for her.

Renee, it’s so wonderful to have you here with us! Could you tell us where you’re joining us from today?

Birmingham, MI.

How did you hear about Chelsea’s World of Books Literary Blog and the Feature Interview segment?

I first connected with Chelsea’s World of Books on Instagram. It was one of those organic, mutual-follow moments where I immediately felt a sense of kinship as a fellow author, writer, and someone who cares deeply about community. I’m drawn to people who are building something authentic and inclusive, and that’s exactly what I felt when I landed in your literary world.

– Aw, I love this! I’m so glad you felt that connection. That’s definitely the feeling I want to impart to people visiting my page.

You mentioned in your bio that you transitioned from fashion retail to writing for kids. I’d love to hear how that came about! What led you to publishing? And when did your publishing journey begin?

Twenty years in corporate fashion retail taught me a lot, but it also came with its share of constraints. I grew up in a world of red tape and polished decks, where creativity was only applauded if it checked all the boxes. I spent years being the “do-it-all” working mom, managing a $2B business by day and raising three young kids at home. On the surface, it looked like I had it all together. Inside, I was exhausted. Disconnected.

“I grew up in a world of red tape and polished decks, where creativity was only applauded if it checked all the boxes… On the surface, it looked like I had it all together. Inside, I was exhausted. Disconnected.” -Renee Bolla

Then came the fall of 2020. Another busy morning on autopilot, lemon water in hand, makeup on, getting the girls ready, logging into Zoom, and yet something felt different. My gut had been whispering for years that something had to change, but I kept pushing it down. Until one day, I finally listened. I resigned after two decades in corporate. And while the decision was empowering, it also felt like a loss. I grieved that version of me. But in the stillness that followed, I found space to imagine a new version of myself.

– What an honest way of putting it. I can only imagine the emotions and thought process involved in this decision. It takes great courage to make big changes, especially if it’s been your way of life for a number of years, and you’re embarking on unfamiliar territory.

I didn’t leap into publishing with a full manuscript or a business plan. I started with stillness, with letting myself feel (thanks, Dad, for this advice). And from that quiet space, ideas started pouring in. My daughters became my muses. I found myself dreaming up stories rooted in our everyday lives. And before I knew it, the next chapter of my life began. I just had to be brave enough to embrace it.

I self-published my first picture book, Finding Bunny, in early 2022, with Imagine That following late 2022, and my latest book, The Truth About Stepmoms, in early 2024. One for each of my daughters.

“I didn’t leap into publishing with a full manuscript or a business plan. I started with stillness, with letting myself feel (thanks, Dad, for this advice). And from that quiet space, ideas started pouring in.” – Renee Bolla

What kind of genres do you write in and for what age groups? 

I write children’s picture books, primarily for readers between the ages of 4 and 9. Picture books were a natural entry point for me. When I started this journey, my daughters were 2, 7, and 10, and our home was overflowing with stories (still are). Some books had been passed down for over a decade, and a few were even from my childhood, specifically The Monster at the End of This Book. This was the story my dad read to me at bedtime during his weekends, and it still holds a place in my heart. Sharing those pages with my girls, seeing the same characters come to life for them that once lit up my imagination, felt full circle. 

There’s something magical about picture books. I love how they create space for shared reading moments between kids and adults. They spark questions, curiosity, and conversations that linger. That’s the kind of storytelling I want to offer, heartfelt and rooted in connection.

-YES!!! This sums it up perfectly, and I couldn’t agree more!

There’s something magical about picture books. I love how they create space for shared reading moments between kids and adults. They spark questions, curiosity, and conversations that linger. That’s the kind of storytelling I want to offer, heartfelt and rooted in connection.” – Renee Bolla

What made you decide to go the independent route, and do you think you’ll continue indie publishing route or eventually pursue traditional? Explain.

I came into publishing at a time when self-publishing was being embraced rather than dismissed, and that changed everything for me. I knew right away that I wanted to self-publish. I wanted full creative control over every detail of the story and the illustrations. I wanted my daughters to see themselves in my stories, and not just metaphorically. I also didn’t want to wait years for someone else to decide those stories were worthy of being told.

“I knew right away that I wanted to self-publish. I wanted full creative control over every detail of the story and the illustrations. I also didn’t want to wait years for someone else to decide those stories were worthy of being told.” -Renee Bolla

Self-publishing gave me the freedom to move on my own timeline. I could publish while my girls were still young enough to curl up next to me and see their reflections on the page. That window of time felt too sacred to miss.

“Self-publishing gave me the freedom to move on my own timeline.” -Renee Bolla

That said, I’m not opposed to traditional publishing in the future. I believe there’s room for both in a writer’s journey. But for now, indie publishing fits me. It’s nimble, empowering, and has allowed me to build a business that reflects my values and vision from the inside out.

-Beautifully put!

Tell us more about your indie journey! What were some of the steps involved in getting your foot in the door for this new, exciting venture?!

This is a big question. Where do I begin? Publishing was a whole new world for me. I had so many questions in the beginning, more than I can count. But what surprised and uplifted me most was how welcoming the writing community was. I started reaching out to anyone willing to share their experience. I asked a lot of questions. And people responded with openness, encouragement, and generosity. That support became the foundation for everything I would build next.

-Questions are a great place to start! And yes, the kidlit community really is such a warm and inviting place.

I joined the 12×12 Picture Book Challenge and became a member of SCBWI. I participated in critique groups and learned to embrace feedback, even when it stung. I followed writers and illustrators on social media, watched webinars, and read books like Writing Picture Books by Ann Whitford Paul, anything to move my writing journey forward. I even took workshops through the Highlights Foundation, which helped me grow both as a writer and a storyteller.

-These are all great first steps. Asking questions. Joining writing groups. Participating. Embracing feedback (this one is hard at first, but CRUCIAL for growth as a writer). Expanding your writing circles. Webinars, books, and workshops- all fantastic.

Every connection I made along the way mattered. Each conversation, critique, or workshop taught me something I didn’t know the day before. And I can’t forget the unwavering support of my family, they were right beside me, cheering me on, reading early drafts, and reminding me to keep going when imposter syndrome crept in.

The biggest step? Hitting publish for the first time. It was terrifying, thrilling, and deeply rewarding. That moment marked not just the release of a book but the beginning of a new chapter I never knew I was meant to write.

What’s something you wish you had known earlier about that you’d like to share with readers who may be considering self-publishing?

That you don’t have to do it all, and you don’t have to do it all at once.

When I first started, I thought I had to have every detail mapped out, from an airtight marketing plan, polished website, and a full social presence, before even whispering that I was writing a book. I spent too much time trying to get it all “just right” and not enough time simply sharing the journey.

If I could go back and tell myself one thing, it would be: Start talking about your book early. Let people in. Share the process, the why, the messy middle. Build community around your story before it’s released. You don’t need a finished product to start creating connection.

I also wish I hadn’t listened to imposter syndrome quite so much. That voice in your head that says, Who am I to do this?, is loud at the beginning. But the truth is, no one else can tell your story the way you can. Your voice matters, even when it shakes.

You will make mistakes. You will learn things the hard way. But you will also grow, build confidence, and create something real. And that’s more important than perfect.

If I could go back and tell myself one thing, it would be: Start talking about your book early. Let people in. Share the process, the why, the messy middle. Build community around your story before it’s released. You don’t need a finished product to start creating connection.” -Renee Bolla

What are some challenges you’ve faced, and how have you been able to overcome them?

One of my biggest challenges has been unlearning perfectionism. After two decades in the corporate world, I was conditioned to believe that success meant flawless execution. That every decision needed to be backed by data, every step reviewed, and every mistake avoided at all costs. But the creative process doesn’t work that way. It’s messy. Vulnerable. And deeply human.

Letting go of the pressure to do it “right” the first time was, and still is, an ongoing journey for me. I had to learn to take imperfect action. To publish, promote, and pivot without having all the answers. That’s terrifying when you’re used to operating in a world of forecasts and performance reviews.

Another challenge has been visibility. As an indie author, you wear every hat: writer, marketer, publicist, distributor. Getting my books into readers’ hands takes consistent effort and creative thinking. But I’ve found success by leaning into what I value most, connection. Whether it’s school visits, community events, or author meet-ups, the more I connect with real people, the more meaningful my journey becomes.

What have been some of your greatest moments and highlights in Kidlit Publishing?

Hands down, one of the most unforgettable moments was watching my daughters hold my book for the first time. Seeing their faces light up as they flipped through the pages, pointing out characters who looked like them and moments pulled from our real lives, it was surreal. That moment alone reminded me why I started this journey in the first place.

I’ve also been honored to receive recognition for my latest picture book, The Truth About Stepmoms. It was named an Editor’s Pick by BookLife by Publishers Weekly, received a 2024 Honorable Mention from Writer’s Digest for self-published books, and was selected as a 2024 Females of Fiction Winner. It also earned Best in Genre – Children’s Humor from Indies Today and was recognized by the Independent Author Network. Each of these honors has been incredibly affirming, especially knowing how much heart went into telling a story that challenges stereotypes and celebrates blended families.

But honestly, the real highlight is hearing from readers. When a parent messages me to say, “My child asked to read your book again tonight,” or sends me a picture of their child reading my book, it truly touches my heart every single time. That’s the kind of legacy I want to leave.

What is your “why” for writing? 

Writing has always been how I process the world, how I hold onto fleeting moments, and make sense of life’s curveballs. But at its heart, my why is deeply rooted in motherhood. My daughters are my muses, my motivation, and the spark behind every story I write. I want my girls to grow up knowing that their voices matter and that who they are is something to be celebrated.

So, for me, writing is a way of leaving breadcrumbs of love behind, tiny pieces of myself woven into words. These are the stories I hope they’ll return to as they grow, stories that make them laugh, wonder, feel brave, and remember exactly who they are and where they come from.

What does writing bring you, and what do you hope your stories offer others?

Writing is my creative sanctuary. It’s the one space where I can be fully myself, honest, imperfect, intuitive, and curious. It gives me permission to slow down, reflect, and turn the everyday into something meaningful.

My hope is that my stories offer children and families a safe space to feel. Growing up, emotions weren’t always discussed or validated. As a parent now, I see how critical it is to name feelings, to talk about hard things, and to normalize the ups and downs of life. That’s what I try to bring into every story: heart, honesty, and a whole lot of love.

If even one child feels comforted or finds joy in something I’ve written, then I’ve done what I came here to do.

What are some positive experiences you’ve had from readers?

I’ve had kids and parents come up to me at events and say they read my book at bedtime every single night. I’ve had parents send me videos of their child giving a five-star review with the biggest smile on their face. I’ve received photos of little ones being gifted my book or snuggled up reading it at night. Every time I start to question why I do this or when I feel exhausted by the never-ending to-do list that comes with writing, publishing, and promoting, one of these moments lands in my inbox and reminds me exactly why I started.

Sometimes, it’s my daughters who bring me back to center. When they tell me how cool it is that their mom is an author, or when they want to join me at a book event and share their stories too, those moments stop me in my tracks. Just writing about it makes me tear up. It’s truly something special.

Outside of publishing your books, you’re also very active in the Kidlit/literacy community. I’d love to hear more about your groups and projects. Let’s start with your A Pop of Indie: A Traveling Book Fair. What’s it all about? When was it founded? And what inspired it?

I co-founded A Pop of Indie in fall 2023 with fellow indie kidlit author Lindsay Gizicki. It’s Michigan’s first traveling book fair made up entirely of independently published Michigan-based children’s book authors. Our mission is to reinvent the traditional book fair mode. (You know the one. It usually brings in the same mass-produced books and sells a lot of toys.) Our goal is to create a space that highlights local authors, promotes diverse stories, and inspires the next generation of readers.

Each book fair pairs with a free 90-minute Family Literacy Night for local elementary schools, which includes a writing workshop, author Q&A panel, arts & crafts, and story time. We bring real authors into school communities, allowing kids to connect face-to-face with the creators of the stories they’re reading. We now have over 30 authors and more than 100 books in our catalog, spanning picture books through middle grade.

This initiative is all about accessibility, creativity, and representation. We want reading to be more than a classroom activity. We want it to be a part of everyday life, something the whole family can rally behind and celebrate. A Pop of Indie is about inspiring, empowering, and nurturing young minds one indie book at a time.

Could you tell us more about your work with the marketing group Kidlit at Heart. What is it, exactly? And what role do you play?

Kidlit at Heart came together through the 12×12 Picture Book Challenge. We’re a group of authors navigating different paths (traditional, hybrid, and indie publishing) but all with a shared mission: to support one another and reach more readers.

We collaborate on marketing efforts, share resources, and brainstorm creative ways to amplify our books. Many of us launched books around the same time, so we hosted virtual launch parties, author Q&As, and promoted one another across our communities. It’s been such a gift to be part of a group that values collaboration over competition.

Coming from a corporate background in branding and marketing, I’ve been able to contribute those skills to the group. But it’s a two-way street; we each bring something unique to the table. At the heart of it, we’re just a group of writers helping each other succeed, one book at a time.

What other writing groups are you a part of, and what kind of benefits would you say they’ve offered you?

Early in my journey, I joined SCBWI and the 12×12 Picture Book Challenge, both of which were game changers. They gave me structure, accountability, and access to a wealth of information and industry insight. Through these groups, I found critique partners, built confidence, and embraced feedback as a vital part of the process.

I’ve also participated in writing workshops through the Highlights Foundation, which helped me deepen my craft and connect with other writers in a truly immersive setting. One of the most pivotal moments came when I took virtual writing classes with Valerie Bolling, an author, educator, and mentor who had an incredible impact on my latest book, The Truth About Stepmoms. Valerie’s insight, encouragement, and thoughtful feedback helped me shape the story with more clarity, intention, and heart. She challenged me to dig deeper, to elevate my storytelling, and to trust my voice, and for that, I’ll always be grateful.

In addition to those, I’m a writing contributor for Detroit Moms, where I share the raw, beautiful, and messy realities of motherhood with a community of women who just get it. Writing for them has stretched my voice in new ways and allowed me to connect beyond children’s literature.

Each group has poured into me in a different way—professionally, creatively, and emotionally. They’ve helped me grow not just as a writer, but as a human.

What suggestions would you offer to other aspiring indie authors?

  • Start before you’re ready. You will never feel “ready,” and that’s okay. Start where you are and learn along the way.
  • Talk about your book early. Don’t wait until it’s perfect. Let your community in on the journey; they’ll root for you harder when they feel a part of it.
  • Ask for help. This path wasn’t meant to be walked alone. Reach out to fellow authors, editors, and illustrators. Most people are more generous than you’d expect.
  • Get comfortable with feedback. Critique is where your story grows. It’s not personal; it’s part of the process.
  • Think like a business, but lead with your heart. Self-publishing is creative and entrepreneurial. You’re not just selling a book, you’re building a brand rooted in purpose.
  • Celebrate small wins. Your first school visit, your first review, your first reader message, it all counts.
  • Protect your joy. It’s easy to get caught up in comparison or metrics. Come back to why you started. Keep the joy in your work.

Writing takes a lot of time and dedication. And, like many creative pursuits, it can sometimes consume our lives-  if we let it. As a mom to three, could you share what your experience of writing and publishing while parenting has been like? How do you manage your time and set boundaries to ensure balance for family and work?

I wish I had a perfect answer for this, it’s the million-dollar question so many working moms ask. But the truth is, I simply take it one day or one week at a time.

As a mom of three kids in very different life stages (elementary, middle, and high school) there’s no one-size-fits-all system that works for me. I also have ADHD, so structure isn’t always my best friend. I’m emotionally driven and creatively led. I’ve learned to tune into my energy, to work when I’m inspired, and to rest when I need to.

-YES! As a fellow ADHD girl myself, I can attest to how important this is. Tuning into our energy- working when we feel inspired and resting when we need to rest.

Outside of writing, I run my own business, RNB Retail Consulting, where I support women-owned businesses across Michigan using my 20 years of corporate retail experience. I’ve had to become more intentional with my time and more comfortable saying no. That’s taken practice, but it’s been incredibly freeing.

I don’t compartmentalize writing from motherhood because, honestly, it’s all intertwined. My kids are a part of this journey; they read early drafts, give feedback, and often tag along to bookstores and festivals. When they tell me they’re proud or that they want to write a story of their own, I know I’m doing something right.

Here are a few things that help me:

  • I carve out short writing sprints (30–45 minutes) when the house is quiet.
  • I keep a notebook or phone notes handy to jot down ideas anytime they come.
  • I protect family time fiercely, and I protect creative time too.
  • I involve my kids in my writing world. Their perspective often sparks the best ideas.
  • And I give myself permission to pause. Productivity doesn’t always look like writing. Sometimes it looks like living.

Speaking of parenthood, are there any resources related to your books that you offer to parents? (If so, would you be interested in linking/sharing them here so they could be available on the blog as well?)

Yes! Creating family-friendly, book-inspired activities is one of my favorite parts of the author journey. I want my books to do more than entertain; I want them to help families connect, process, and grow together.

For The Truth About Stepmoms, I offer resources that support children and families navigating blended family dynamics. These include:

  • A DIY family photo album craft that encourages kids to reflect on their favorite memories and celebrate their unique family makeup.
  • Conversation prompts that help kids express their feelings about family changes, stepparents, and shifting routines.
  • A “What Makes a Family” worksheet that emphasizes love, support, and connection over titles or roles.
  • Links to valuable outside resources like the Radical Stepmoms Podcast, which features real stories and tools for navigating stepmotherhood, and @stepmomcoach on Instagram, whose website is full of helpful strategies, affirmations, and printables for blended families.

I want families to feel seen and supported because there’s no one-size-fits-all model for love.

For Imagine That, which centers around bedtime fears and the power of imagination, I provide tools that help kids work through fear and build emotional resilience:

  • Discussion prompts about nighttime worries and calming routines.
  • A printable bravery cape activity, where kids decorate their own cape and write down the things that make them feel strong.
  • Bedtime affirmations and breathing exercises to ease anxiety.
  • A list of creative problem-solving prompts that help kids reframe fear through play and storytelling.

For Finding Bunny, a story about friendship and emotional resilience, I’ve created resources that focus on helping kids identify and process their feelings:

  • Emotion cards and a feelings game to help children name what they’re experiencing.
  • Creative writing and drawing prompts based on the story.
  • Mindful drawing activities that offer a gentle way to express emotion nonverbally

Some of these resources are available on my website, and others I provide during school author visits. They are easy for parents, teachers, and caregivers to implement at home or in the classroom. My goal is to extend the reading experience beyond the book because stories aren’t just for reading. They’re for living, feeling, and growing together.

Anything else you’d like to share with readers today?

If I could leave you with one thing, it’s this: Reading is one of the simplest, most powerful ways we connect with each other. Whether it’s a bedtime story, a few minutes between errands, or a book tucked into a travel bag, those small moments matter. They shape how our kids see the world and how they see themselves.

Make time for reading. For yourself and for your family. Stories are fuel. Stories are mirrors. Stories are bridges.

And if you ever need a little reminder of that, here’s the phrase I come back to often:

“Reading is my love language.”

It’s how I show up, how I connect, and how I leave something meaningful behind.

To every aspiring writer, dreamer, or mama out there juggling more than one hat, keep going. Tell your stories. They matter more than you know.

Renee, thank you so much for joining us on Chelsea’s World of Books Literary Blog. It has been a pleasure having you here today. So much courage and kindness have been shared in today’s chat. I’m sure our readers who have made it to the end of this interview would agree. But we’re not quite to the very end. Now it’s time for our GIVEAWAY!

For the month of July, Renee is offering THREE winners a prize of one of her books + EXTRA GOODIES. Each book will come with EXTRA GOODIES: stickers, a bookmark, and a book bag tag.

Prize winner 1: Signed copy of Finding Bunny + EXTRA GOODIES

Prize winner 2: Signed copy of Imagine That! + EXTRA GOODIES

Prize winner 3: Signed copy of The Truth about Stepmoms + EXTRA GOODIES

Did you enjoy this interview?

Thank the author & host by purchasing or reviewing a copy of one of their books or by requesting it be purchased by your local school or library! Using the sponsored links below to purchase also helps support this blog.

Purchase ADHD AND ME

Purchase Finding Bunny

Purchase Imagine That

Purchase The Truth About Stepmoms

Renee Bolla, a children’s picture book author, seamlessly transitioned from the corporate world of fashion retail to crafting stories for young minds. She self-published Finding Bunny and Imagine That in 2022, followed by The Truth About Stepmoms in 2024. Renee weaves the magic of her personal experiences, as a mother of three, into every narrative, creating stories that resonate with the shared joys and challenges of parenthood. Her passion for literature extends beyond her own creations. She is the founder of A Pop of Indie: A Traveling Book Fair, an initiative connecting Michigan indie authors with elementary students, fostering a love of reading. She is also a writing contributor for Detroit Mom, a member of SCBWI, an active participant in 12×12 Picture Book Challenge, and co-founder of the marketing group, Kidlit at Heart. Through her work, she aims to inspire and inspire young hearts, one story at a time. @reneebollaauthor (Instagram, FB, and Pinterest) / @reneebolla (Tik Tok) https://www.reneebollaauthor.com

DECEMBER 4TH, 2024 FEATURE INTERVIEW WITH CHILDREN’S BOOK AUTHOR EMMA PEARL, CONDUCTED BY CHILDREN’S BOOK WRITER, BLOGGER, AND FORMER LIBRARIAN CHELSEA DICICCO

In today’s feature interview, I’m talking with children’s author Emma Pearl about exciting ways of breaking into the kidlit market. Emma shares how she got her first book deal through a Twitter/X pitch event and shares tips for other creators on ways/places to go to participate and put themselves out there!

But before we jump in… here are a few things to know about feature interviews.

THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?

Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.

Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.

What can these interviews offer YOU?

These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:

  • stay current with market trends
  • hook an agent or editor
  • find writing community & other resources
  • discover workshops, contests, and other events
  • figure out which path of publication is right for you
  • know if your agent is a good match

And more!

AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*

Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

INTRODUCTIONS AND EARLY BEGINNINGS

Emma, it’s such a treat to have you joining us today! I share your sentiment that all journeys to publication are unique and interesting, and yours is certainly an inspirational one. I can’t wait to dive into the story of your publication. I’d love to start our interview today back at the beginning.

What was your beginning inspiration for joining the world of kidlit?


I’ve always loved reading and writing and have had a lifelong affinity with children’s literature. Stories can be so magical and transformative for young people – a place to escape, to explore yourself and your place in the world, to discover endless possibilities. I’m not sure there was a ‘beginning’; it’s just always been a passion of mine.

Have you always known that you wanted to be a writer, or is it something that you discovered later?

I’ve always known – as soon as I could hold a pencil, I was writing stories, stapling pieces of paper together to make books!

-Same!-

You had a pretty famous family member who also wrote for children. I’ll let you share who that mystery person is! What was that like growing up? And did their writing legacy influence you and your desire to write for kids?

Roald Dahl was my great-uncle, and I think it’s probably not a stretch to say that his legacy has had a profound influence on many people across the globe, including many children’s authors. He was a huge presence in my early childhood – a kind of magnetic, charismatic, mystical, and sometimes slightly intimidating locus of energy. Being at his house was always hugely exciting and a little scary – whether he was taking us on walks up to the woods and telling stories about the Witching Tree that grew there, showing us his giant greenhouse full of exotic and mysterious plants, letting us play in his Danny the Champion of the World caravan, or threatening to chuck all the children in the garbage! Plenty of inspiration for a young imagination.

I have to ask… do you have a favorite of one of your uncle’s books? If so, which and and why?

The Twits is dedicated to me, so that’s naturally a special book for me. But I think my favorite is Matilda – she’s just such an iconic female character. I also feel a personal connection to her, as I believe (although I can’t confirm it 100%) that Miss Trunchbull was at least partly based on one of my teachers!

-Oh my gosh... goosebumps! And yes, Matilda is absolutely brilliant. Also one of my favorites.-

(Learn more on Emma’s website!)

“Roald Dahl was my great-uncle… He was a huge presence in my early childhood – a kind of magnetic, charismatic, mystical, and sometimes slightly intimidating locus of energy.” – Emma Pearl @emmspearl

MRS Book Fair April 1979

Prior to publication, and maybe even still, what kind of work were/are you doing outside of writing, and did that somehow play a role in your journey to entering kidlit publishing?

I’ve worked in all kinds of jobs, from contemporary art to travel to professional regulation. I also worked in kidlit publishing in London for a couple of years in the late '90s, which I loved. I’m not sure these days whether work (i.e. earning a living) and writing kidlit are very closely aligned, sadly.

Speaking of which… it’s time to jump into the when and how!
When and how did your publishing journey begin?


Although I’d been writing stories all my life, my first ‘real’ step into the publishing world was in 2020 when I was selected as a mentee for the WriteMentor mentorship program.

Let’s talk about those first steps as a new writer breaking into the industry. When you decided you wanted to pursue publication professionally, what were your first steps? Did you query agents and/or submit directly to editors?

I didn’t do either to start with – I was far too lacking in confidence! Before I applied for that mentorship, I had spent 4 years learning as much as I could from free resources online and practicing the craft. I also read as much as I possibly could.

Were there any writing groups or organizations that were especially instrumental in helping you in your beginning stages of writing? If so, what were they, and how did they help you?

WriteMentor was an amazing resource. I was a mentee in 2020 with a middle-grade novel, and in 2021 and 22, after I got my book deal, I was a picture book mentor for the same program. I learned as much from being a mentor as I did being a mentee, but the most valuable takeaways from all 3 years were the connections and feeling of community. I think WriteMentor’s tagline is ‘writing can be lonely, but it doesn’t need to be,’ which is so true and perfectly encapsulates what they do as an organization. If you haven’t discovered them yet, I recommend checking them out.

Can you tell us about some of the events and contests that you’ve participated in, which ones you would most recommend to other authors, and why?


There was a time when I would enter every free-to-enter contest and pitch event. It can be good for honing your craft, and obviously, it’s lovely if you get some recognition, but I think, in hindsight, it took a much bigger toll on my creativity and my mental well-being than I realized at the time. It can be very emotionally draining to be in that constant cycle of writing to a brief, submission, hope/excitement, and disappointment/rejection. Pitch events have a similar rollercoaster effect on the emotions. Although let’s face it – that’s what being a writer is all about, so it’s also very good practice!

Pace yourself and don't feel pressured to participate in anything if you haven't the time or headspace to do it well or to handle disappointment.

One of my favorite contests is Vivian Kirkfield’s 50 Precious Words, which not only always has a ton of amazing entries and prizes but also includes a literacy initiative that gets books from an independent bookstore into schools. Everyone wins!

As far as pitch events go, I’m honestly not sure which ones are still going, but one I used to love was Mood Pitch, where you had to post a mood board with your pitch - I’m an absolute sucker for those visual aesthetics!

Speaking of contests… let’s talk book deals and magical moments in publishing!

[Words of wisdom: Writing resource recommendations] “WriteMentor was an amazing resource. I think WriteMentor’s tagline is ‘writing can be lonely, but it doesn’t need to be,’ which is so true and perfectly encapsulates what they do as an organization.” -Emma Pearl

[Words of wisdom: Advice on writing contests + events] “Pace yourself and don’t feel pressured to participate in anything if you haven’t the time or headspace to do it well or to handle disappointment.” – Emma Pearl

[Writing contests + events] “Can be good for honing your craft, and obviously, it’s lovely if you get some recognition, but I think, in hindsight, it took a much bigger toll on my creativity and my mental well-being than I realized at the time. It can be very emotionally draining to be in that constant cycle of writing to a brief, submission, hope/excitement, and disappointment/rejection.” @emmspearl

“WriteMentor was an amazing resource. I was a mentee in 2020 with a middle-grade novel, and in 2021 and 22, after I got my book deal, I was a picture book mentor for the same program. I learned as much from being a mentor as I did being a mentee, but the most valuable takeaways from all 3 years were the connections and feeling of community.” @emmspearl

DREAM COME TRUE: MAGICAL MOMENTS IN PUBLISHING

In your application, you shared a unique experience about how you landed your first book deal. It’s one of those experiences that is a one-off and so exciting to hear about. Would you mind telling our readers about how you landed your first “big break?” I’m sure they’d love to hear about it!

Okay, I got my book deal on Twitter. There, I said it! I know it’s all gone a bit awry since the bird has flown from there, but back in the day, it was a wonderful place to connect with other writers and home to a thriving writing community. I entered every pitch event, and one of those was #PBPitch, for picture books only. I think it was held four times a year, and I did it maybe four or five times. I didn’t get any agent likes, but I received encouraging comments from other writers and enjoyed participating in the community interaction. I had zero expectations for anything else, so it was an incredible surprise when I received a like from the Page Street Kids editor on one of my pitches in October 2020.

I love hearing experiences like this. It’s so hopeful for others. And I can only imagine how exciting this must have been for you! Could you walk us through some of the steps that took place after the Twitter event?


I sent the editor my manuscript straight away, and we went through a few rounds of revisions. By Christmas that year, I had a book deal! It was super exciting! A few minor tweaks were needed after the contract was signed, and then the publisher gave me a long list of potential illustrators and asked for my input. We ended up working with Sara Ugolotti, who did a stunning job of bringing the story to life.

You mentioned in your letter that you didn’t have an agent for your first two book deals. Was this intentional? Did you query agents after receiving your first two book deals? Why or why not?

I hadn’t actually started querying properly at this stage. I received some full requests from agents as a result of the WriteMentor showcase in September 2020, and I sent out a handful of queries around the same time (maybe three or four). Nothing materialized from the showcase in the end, but the pitch event happened, and I got busy (moving from the UK to New Zealand in the middle of the pandemic was a little crazy!), so querying was put on hold for a while.

So now, you do have an agent who represents your young adult work. How did that come about?

I finished writing another novel about a year later and began querying it in February 2022. This time, I was thorough and methodical (and lucky!), and I received an offer from Sera Rivers only 3 months later.

I’m curious about this. Was there a reason you sought representation for young adult but not children’s? Or did it just happen this way by chance?

To be honest, I’ve always been more focused on writing novels than picture books. It just happened that my picture book deal came out of the blue. In 2022, I queried my picture books and my novels but had far more agent interest in the novels despite already having picture books contracted. Every part of kidlit is so fiercely competitive, but I think picture books, possibly most of all.

Since you’ve had the unique experience of both having literary representation and also not having representation when handling book deals, could you share with our readers a little bit about what this process is like on both ends?


I think the process depends very much on the publisher and on the agent – experiences can differ wildly whether you’re represented or not. I was very lucky to have a wonderful editorial experience with Kayla Tostevin at Page Street Kids, and I don’t think that being without an agent for that deal had any negative impact. My agent is also wonderful, and emotionally, it’s great to have her support during the submission process. We haven’t landed a book deal together yet, but she’s been very patient with me this year while I’ve had a bit of a hiatus for personal reasons, and she continues to believe in me and my stories.

If someone was interested in submitting directly to an editor/publisher without having literary representation, what are some essential things they should know beforehand?


Do your research! There are plenty of publishers that accept un-agented submissions, but make sure you know who you’re submitting to (there are many resources online, but one I’ve found to be very useful is the list published by children’s author Bitsy Kemper), and that your story is a good fit with their list. Also, give yourself the best chance by not submitting until your manuscript is really ready, i.e., you have received as much feedback as you can handle, ideally from a supportive critique group, and taken it on board as far as it resonates. Polish that story until it shines!

Are there any recommendations or tips you have for writers who are on the fence about which way to go- to be agented or not to be agented? What are some of the pros/cons or help/freedoms of each?

It’s a very personal decision, so I hesitate to advise on this – what’s right for one person is definitely not right for all, and there is so much variability in publishing. I think most writers starting out would give anything to be published, with or without an agent. It’s wonderful to have an agent supporting and believing in you and also protecting your interests on the contractual side of things, but the traditional publishing route is not without its challenges, and there are certainly opportunities for un-agented writers, too. I would say, whichever path you find yourself on (it’s not always a choice!), give yourself grace and look after your mental health.

ADVICE FOR AUTHORS on traditional publishing without an agent: Do your research! There are plenty of publishers that accept unagented submissions, but make sure you know who you’re submitting to & give yourself the best chance by not submitting until your manuscript is ready!

[Words of wisdom: Choosing routes to publishing:] “What’s right for one person is definitely not right for all, and there is so much variability in publishing… traditional publishing is not without its challenges, and there are certainly opportunities for un-agented writers, too. …Whichever path you find yourself on… give yourself grace and look after your mental health.” -Emma Pearl

HURDLES & HIGHLIGHTS

What are some of the challenges you’ve faced on your publishing journey, and how have you been able to overcome them?

Rejection is the biggest challenge, and I believe that’s the case for all writers, no matter where they are in their publishing journey. It’s constant, relentless, and brutal. I think having an agent helps with this because a) they act as a buffer so the rejections aren’t flying directly into your inbox (I know all agents work differently, but mine has a spreadsheet that I can look at when I choose to), and b) they are a great source of moral support and continue to believe in you no matter how many rejections you rack up!

For creators who may be facing similar struggles, what words of encouragement would you like to share?

Self-care is so important. Remind yourself often that signing with an agent or directly with an editor is a matter of good luck and serendipity as much as anything else, and try not to measure your progress or your self-worth by things that are outside of your control. Find cushions (e.g. collect all the uplifting comments you’ve received about your writing and keep them where you can see them; create a reward system for yourself for achieving your word count goals, submissions, and rejections) and barriers (e.g., create a separate inbox for querying and check it once a week or only when you feel strong) that work for you. Be kind to yourself!

-Such great advice!-

What have been some of the most rewarding, fulfilling, and happy moments of your publishing career so far?

Right now, I’m having an amazing experience – the British International School in Washington, DC, is about to put on a stage performance of Mending the Moon! It’s truly an author's dream come true for me and such a huge honor. Sadly, I won’t be able to see it in person, but I’m waiting with bated breath to see the recording of the performance. This happy event has also brought about another opportunity, as the student who’s playing the main character, Luna, is a budding young writer, and I’m delighted to be helping her hone her skills in a kind of unofficial mini-mentorship. These are honestly the kind of interactions that make being a children’s writer so incredible.

[Words of wisdom: Challenges in publishing + how to overcome them] “Rejection is the biggest challenge, and I believe that’s the case for all writers, no matter where they are in their publishing journey. It’s constant, relentless, and brutal. Self-care is so important. …Try not to measure your progress or your self-worth by things that are outside of your control. … Collect all the uplifting comments you’ve received about your writing and keep them where you can see them… Create a reward system for yourself for achieving your goals… Be kind to yourself!”

WORDS OF WISDOM

If you could share a piece of advice with readers today, publishing or otherwise, what would it be?

The world is a difficult place at the moment and it’s easy to feel powerless, insignificant, overwhelmed and despairing. Focus on the present – what can you do now? What is within your control? All any of us can do is our best, but we can do that in everything we do, even the boring, menial tasks. And be kind – to others, to the planet, and most importantly, to yourself!

BOOKS!

Okay, it’s time for the books. Tell us about your work! What are your books about? What was their inspiration? All the fun details!

What do you hope your readers will gain from your stories?
I hope that readers of all ages will feel a sense of joy and wonder at the magic of nature and maybe feel inspired to follow Luna’s example – not to feel helpless and overwhelmed at the scale of the problems that need fixing, but to just do whatever is within your power to do, however small it may be. On a more personal level, I think it’s a story that parents and grandparents will enjoy reading with their children, and it’s a joy to me to hear when people simply love the story – and the beautiful illustrations, of course.

Have you been able to host any author events either in-person or virtually? If so, where? And what kind of event? We’d love to hear all about it! Pictures are great, too, if you have them!

I’ve done a few library and bookshop events and some school visits. But living in New Zealand makes it all quite difficult. I’ve participated in a couple of virtual panels hosted by the amazing Books of Wonder in NY (Mending the Moon available here and Saving the Sun available here ), which were great fun. But I guess the funniest story was the bookshop event where no one turned up, and my post about putting on a brave face but feeling crushed went viral!
In this Feature Interview, Children's author Emma Pearl shares exciting ways to break into the kidlit market. Emma discusses how she got her first book deal through a Twitter/X pitch event + offers tips for other writers! Don't forget to COMMENT on the blog post to be entered into the GIVEAWAY POOL! Deadline to enter: 11:59 PM CST December 31st, 2024.
What kind of responses have you had from readers, big and small?

I’ve had some amazing responses. The stories resonate particularly with grandparents as they feature a grandparent relationship, but have also been popular with teachers, as they are full of great learning points. But my favorite responses are when kids themselves pluck up the courage to tell me in person how much they loved the books. That really means the world.

Thank you so much for joining us on Chelsea’s World of Books literary blog. We love getting to know our writing friends better!

And now…
It’s time for a GIVEAWAY!

GIVEAWAY:

For the month of December, Emma Pearl will be offering 2 prizes to 2 winners. (ONE prize per winner.)

PRIZES: One copy of Mending the Moon and one copy of Saving the Sun

HOW TO ENTER THE GIVEAWAY

  • Leave a comment on this post!
  • And if you haven’t already, like this post and subscribe to the blog and/or newsletter!

That’s it!

Want extra entries? Share and tag on X @chellysbooks or Instagram @chelseasworldofbooks, and I’ll add your additional entry to the giveaway pool.

DEADLINE TO ENTER: December 31st, 2024, 11:59 PM CST

FAQ:

What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).

AUTHOR + HOST BOOK LINKS AND IMAGES

PURCHASE ADHD and Me 

PURCHASE Saving the Sun 

PURCHASE Mending the Moon

EMMA PEARL AUTHOR BIO + CONNECT:

My debut picture book, Mending the Moon, in 2022, followed by Saving the Sun in 2023 (both illustrated by Sara Ugolotti and published by Page Street Kids). Originally from the UK, I live in New Zealand and write fiction for young people of all ages, from picture books to young adults. I am represented by Sera Rivers at Speilburg Literary.

emmapearlauthor.com Twitter: @emmspearl Instagram: @emmspearl Bluesky: emmspearl.bsky.social www.emmapearlauthor.com

A peek at Emma’s adorable and informative ‘Tell me why you think you’d be a good fit to be featured?’ answer for the 2024 Feature Interview application: “All journeys to publication are unique and interesting – my book deal came from a Twitter pitch event (#PBPitch), and I think those kind of one-in-a-million stories are always inspiring. I was un-agented for both book contracts and signed with my agent later for a YA novel. Also, Roald Dahl was my great uncle and dedicated The Twits to me, so that’s always a good conversation starter, too!

Did you enjoy this interview?

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