AUGUST 21ST, 2024, FEATURE INTERVIEW WITH INTERNATIONALLY PUBLISHED GRAPHIC NOVELIST AND CHILDREN’S BOOK ILLUSTRATOR DEBASMITA DASGUPTA, CONDUCTED BY CHILDREN’S BOOK WRITER, BLOGGER, AND FORMER LIBRARIAN CHELSEA DICICCO

Today, I’m talking with AWARD-WINNING south-Asian graphic novelist and artist Debasmita Dasgupta. We’ll be diving under the cover of books and art and the powerful relationship between stories and voices and the messages they carry to today’s youth.

But before we do… here are a few things to know about feature interviews.

THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?

Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.

Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.

What can these interviews offer YOU?

These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:

  • stay current with market trends
  • hook an agent or editor
  • find writing community & other resources
  • discover workshops, contests, and other events
  • figure out which path of publication is right for you
  • know if your agent is a good match

And more!

AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*

Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

BEGINNINGS & INSPIRATIONS: WHY, HOW, WHEN?

Debasmita, it really is a pleasure to welcome you to the blog. Every month I feel so appreciative of the conversations I’m able to have with different members of the publishing community. Welcome! It’s great to have you with us - all the way from the UK. Today, I’d love to ease into the publishing waters with some pre-publication chit-chat. 
First question. What kind of role has literature played in your life, both as a young child and present day?


Literature has always been my go-to source for inspiration and imagination, both in my childhood and now as an adult. Every time I read, whether it's words or pictures, a new world of possibilities unfolds before me. I absolutely love that experience!

Have writing and illustrating always been something you’ve been passionate about, or was this a later-in-life discovery?

Art, and particularly Art-for-Change, has always been my passion. However, that passion became my profession over the years as I had to hone the craft of storytelling.

Now let’s talk about the “when, why, and how.” When, why, and how did your publishing journey begin? Was it something you always knew you wanted to do, or was it something you realized later in life? And when/how did that journey first take root?

It was on a Sunday afternoon when I heard a TED talk by Shabana Basij from Afghanistan. It was a moving experience. I felt something had permanently changed inside me. Over the next few days, I watched that talk over and over. Her honesty, simplicity, and power of narration moved me. Shabana grew up in Afghanistan during the Taliban regime. Despite all odds, her father never lost the courage to fight for her education. He used to say, “People can take away everything from you except your knowledge”. Shabana’s story gave me a strong impulse to do something, but I didn’t know ‘what’ and ‘how.’ That’s when my red sketchbook and pencil caught my eye. Before I’d even realized it, I had taken my first step. I illustrated Shabana’s story and posted it on a Facebook page, “My Father Illustrations”. It was an impulsive reaction. I found Shabana’s contact and shared the illustration with her. Shabana was so touched that she forwarded it to her students, and then I started getting emails from a lot of other Afghan men! The emails were a note of thanks as they felt someone was trying to showcase Afghan men in a positive light. I realized that if there are so many positive father-daughter stories in Afghanistan, just imagine the positive stories across the world! My journey had started. I started looking for moving father-daughter stories from across the globe. Some I found, some found me. With every discovery, my desire to create art for change kept growing. I shared over 350 stories from 56 countries.

That was the beginning of my artistic career. That Facebook page went viral. Many international media including the Huffington in the USA, wrote about it. And I was recognized as an artist on the global stage. From there I started to receive publishing offers to illustrate children’s books. A new universe welcomed me with open arms.

ROUTES TO PUBLISHING: TO QUERY OR NOT TO QUERY?

I know you’re represented by Alice Williams Literary Agency, based in London. Could you tell us about your agenting journey? How/when did you find your agent match? Was it through cold querying, did you meet at a writing event, or was it something else? And what kind of project did you pitch/query/submit- was it art only, or did you have text too?

I was fortunate when Alice stumbled upon my work on Instagram through a SCBWI event, and she approached me. Eventually, we met in London and loved speaking with each other. Since then, we have been working together.

Alice represents me only for my picture book/graphic novels with big press in the UK and the USA. Sometimes, I write and create pitch materials that she submits to publishers. In addition, she also gets me only illustration projects for stories written by other writers. In the second scenario, she is mostly approached by art directors/editors who are familiar with my artwork.

For some of our newer-to-publishing readers who might be trying to navigate the waters of the literary world and aren’t sure which way to go, could you explain a little bit about what a literary agent’s role is in an author and/or illustrator’s career, and some of the benefits of having one?

A literary agent first of all advocates for your work. Artists or creatives are mostly not the best to market themselves. Agents help with that. They study and evaluate your body of work and pitch it to potential clients. When you get a job, your agent manages all the paperwork including fee and other terms negotiation in the publishing contract.

When you first set out on your publishing journey, did you know that you wanted to seek traditional publishing, or did you also consider other routes? And what was the determining factor that led you to traditional publishing as the right route for you?

I was always interested in traditional publishing because I felt that was the most sustainable way forward for my career. I left a decade-long full-time career in international relations before moving into the publishing world. I had managed projects with the United Nations and the European Commission before I found my calling in illustrated literature. It was a big decision for me, so I was determined to get into traditional publishing where there were advance payments plus royalties from publishers. These help me pay my bills.

-MORE ABOUT PUBLISHING- Some authors choose to query an agent for representation so that they can pursue traditional publishing houses for their work. Others choose to submit directly to smaller, select houses or imprints (editors) without literary representation (agents). Alternatively, some authors choose to go it alone and self-publish - which has endless options. And still, others choose to do a little bit of both- which is called “hybrid” - where you might do some independent work, publish articles for magazines, do work-for-hire, AND also have a literary agent representing select projects and genres of your work, to submit to larger publishing houses, that you wouldn’t have the opportunity to submit to directly on your own. *Many large publishers do not accept “unsolicited,” aka “work from authors/illustrators that do not have literary representation.”

IMPORTANT NOTE: Publishing is not a “one-size-fits-all,” and one route to publication may be perfect for one person and not another, so if you’re trying to figure out what route to take, make sure you’re basing that decision on what works best for you, and weigh the variables accordingly, to YOUR situation.

TIPS & RESOURCES

Prior to publication- and even since- have there been any resources you’ve found valuable in the writing/illustrating community that you’d like to share?

I love technology. I think we, the artists/creatives, should use technology to our advantage. Illustration tools such as the Adobe Creative Suite and Procreate are super helpful for my illustration process. There are also free alternatives to these tools that one could use if they are unable to afford licensed tools.

In general, I am always on the lookout for new free resources (such as newsletter creation & distribution tools, form submission tools, data gathering tools, editing tools, business management tools, etc.) that can enhance my freelance career.

What are some struggles you’ve faced on the road to publishing, and how were you able to overcome them?

The biggest challenge is that you have to do everything on your own. So, the more informed you are, the better time and cost-effective it is. Knowledge and practice are the only ways to keep you going.

If you could share the most precious pieces of advice that you know NOW and that you wish you had known sooner with other authors/illustrators, what would it be?

Happiness is a Habit. Don’t create your stories to compete with another storyteller. Create your stories because that’s your happy place, and you belong there. There is nothing more precious than your happiness, but to be happy, you have to create art every single day.

-I absolutely love this piece oof advice!

“Happiness is a Habit. Don’t create your stories to compete with another storyteller. Create your stories because that’s your happy place, and you belong there.”

TIMEFRAMES & EXPECTATIONS

Could you share the timeframe of your publishing journey from the beginning to the first book publication for our readers?

My first picture book was published in 2010 (illustrated by me), and my first graphic novel, “Nadya,” was published in 2019 (words & pictures by me).

Here's the full timeline for my first graphic novel Nadya:

In September 2018, I attended an art residency in Spain. During that residency, I developed the story of "Nadya" along with some character sketches and sample frames. After coming back from Spain, I was super pumped up so I posted a sketch on my Instagram sharing my state of mind and the fact that I have completed drafting a manuscript for my first GN. Next day, I got a message in my inbox from an editor at Scholastic India. She was following my work for a while and was wondering if I would want to share the MS with her team. I was thrilled! Without any further delay, I prepared a pitch deck with my MS, sample sketches, colour palette, and query letter. They liked my proposal and within 2 months, I signed my publishing contract with them. Editing, polishing, proof-reading, and fine-tuning of the script happened over next two months, after which I immediately started working on the illustrations. "Nadya" was finally launched in September 2019.

What are some publishing expectations vs. realities that you’ve experienced? And what common publishing misconception have you noticed?

Myth: Publishing illustrated stories is a complete immersive artistic process and you don’t need to know your audience / market / industry.
Reality: Publishing an illustrated book is 50% art and 50% business. As a creative, you don’t have to understand the whole business implementation part. However, to stay in the business, you can’t ignore it completely.

Myth: If only I have 50k followers on Instagram, I will get many publishing contracts.
Reality: Aim for some quality Instagram followers, such as editors/publishers, who will offer you paid work.

Myth: Picture books are easy to write and draw.
Reality: Every picture book is a labor of love, and it takes months (if not years) to create one quality book.

MOTIVATIONS & HEART

Earlier, I asked you about the “why, when, how.” But I always love to dig deeper into the why, BECAUSE… the why is where our HEART and MOTIVATION lives. That magical place holds all of the reasons WHY we’re writers and illustrators, to begin with. So, I’d love to ask… what do your stories mean to you on a personal level? 

My stories are my raison d'etre, my identity.

And what do you want your readers to feel/experience/learn when reading them?

I want my stories to help readers start a dialogue, if not with anyone else, at least with themselves. A dialogue may not give you all the answers, but every dialogue will open a plethora of possibilities.

EMPATHY, AWARENESS, DIVERSITY

As we progress into a newer era of understanding, empathy, and awareness of differences around us, ranging from everything from cultural identity to different abilities and more, we’ve been able to see that shift in publishing where there’s been a push for amplifying and raising up previously underrepresented voices. Which just makes my heart GLOW with excitement for all of the children who are now seeing themselves reflected on the page, as well as for all the educational awareness and early-developed empathy that this is creating in our culture of young readers, who may not otherwise have had the access or influence to learn about these things, and now, thanks to these powerful voices and stories, they now have that opportunity. It’s just… so beautiful. Could you share in your own words what effect you think this change is having on young readers and why having inclusive and diverse voices in books- especially children’s literature, is so important?

When children read and see characters who resemble them, share similar backgrounds, or face similar challenges, it affirms their importance and validates their experiences. Having diverse voices in children's literature also challenges stereotypes and combats prejudice. It helps children appreciate diversity and learn to discover more bridges that connect people and less walls that divide them.

BOOKS!

That brings us to the book portion of the interview. We’d love to hear all about your books! Inspiration? Publication? In the works? Share it all. 


My inspiration for my most recent YA graphic novel, Terminal 3, written and illustrated by me and published with Penguin Random House India:

The seed idea for Terminal 3 germinated in 2013 when I created a passion project, a Facebook page called ‘My Father Illustrations’, to feature stories of fathers defending the rights of their daughters from across the globe. Some stories I found, some stories found me. With every discovery, my desire to create art kept growing — I’ve shared nearly 350 illustrated stories of fathers and daughters from 54 countries. During that time, one day, I came across the story of Tajamul Islam, a kickboxer from Kashmir’s Bandipora district, and how her father had supported her. That was the beginning of Khwab’s story, which finally took the shape of Terminal 3.

My first upcoming graphic novel this year is:“ZardoZi - stitched with love” with HarperCollins India.

Why I want to tell this story:

Most of the time, people we know tell us who we are supposed to be. They create borders around us defining our gender, sexuality, characteristics, identity --- and this list is endless. Both men and women fall prey in the hands of patriarchy. Under such circumstances, what happens when a boy finds his passion, which is considered to be feminine? He is bullied, shamed and forced to run away from his dreams. “ZardoZi-stitched with love” is a story that questions such archaic values with humor and hope through a stylish timeless tale.

My next graphic novel releasing soon is: Faiza is a Fighter, with Soaring Kite Books (SKB) USA

My inspiration behind the story of Faiza:

The word "Faiza" means victorious / winner in Urdu. Sometimes you're broken. You're left orphaned at a dead end with a crushed confidence. However, that end could be a new beginning if you discover your inner strength. You can knock out the murmur of terror with a silent roar of courage. Then even if you lose, you will still emerge victorious from the depths of fear.

Thanks so much for sharing your inspiration behind these stories, Debasmita!
Below, you can browse a list of Debasmita's books along with pictures and blurbs:

Written by Lakshmi Thamizhmani

Illustrated by Debasmita Dasgupta

During her town’s Ganesha Chaturthi festival, young Prema comes up with an innovative plan to save the river from pollution. Persevering through multiple obstacles, she convinces her friends to help her create natural clay Ganesha statues to replace the plaster ones that harm the river when they dissolve. Created by an author and artist from different parts of India and set in modern-day India, this inclusive tale of activism, ingenuity and sustainability is sure to inspire young readers. Endnotes include information about Ganesha Chaturthi, a recipe for homemade sculpting dough and instructions for making an earth-friendly statue.

Support the author & this blog by purchasing through this sponsored link.

It’s August 2019 and Khwab Nazir is waiting to board the plane at Terminal 3 of New Delhi International Airport. Set to represent India at an international jiu-jitsu tournament, Khwab nervously looks towards her unknown future. She also reflects on her complicated past-of growing up against the insurmountable difficulties
of life in Kashmir.

Between happiness and emptiness, desire and grief, penance and peace-Khwab has endured. She has a dream that life will be a paradise, one day. Breathing against the backdrop of conflict, Terminal 3, is the story of the everyday people striving to live their dreams in the Valley.

Support the author & this blog by purchasing through this sponsored link.

Ten-year-old Zi loves embroidery. He is growing up in a world filled with expectations. Everyone around him – family, friends, neighbours – seems to have a say in who Zi should be.

Surrounded by all the noise, Zi’s own voice yearns to break free. Will Zi find the strength to be who he wants to be?

ZardoZi is a heartwarming story that touches on history, identity and the power of breaking free. Finding oneself is a remarkable adventure, filled with surprises, challenges and the joy of embracing our authentic selves. ZardoZi is all about that.

Support the author & this blog by purchasing through this sponsored link.

Faiza wants to win the biggest boxing tournament in town. When the odds are stacked against her, will she be able to achieve her dream without the presence of her biggest supporter?

Life in hilly northern India is not easy. Every day, Faiza has to scale the mountains to reach her school or to fetch water from the stream. Faiza doesn’t have many friends or relatives who believe in her, but her dream of being a world champion boxer and the support of her only parent, her dad, and her grandma keeps her going.

When her dad’s travel is delayed due to a landslide, she has to enter the boxing tournament without her coach and support system. Will she give up or forge out on her own? Sometimes your biggest cheerleader is the voice inside of you. Fight, Faiza, fight!

Support the author & this blog by purchasing through this sponsored link.

Do you have any favorite illustrations? If so, we'd love to steal a peek at a few!
Check out some of Debasmita's illustrations below.

Captions:
Top left illustration: "character illustration"
Top middle illustration: "Cooler colour palette-going out of my comfort zone"
Top right illustration: "Incorporating cultural details"
Bottom left illustration: "One of my favourite colour palettes"
Bottom middle illustration: "Showing collective action by children"
Bottom right illustration: "Use of fabric motifs"
Have you been able to host any fun book events at local bookstores/libraries/schools/somewhere else?
Regular online workshops with updates on my Instagram.

Any final words of wisdom that you’d like to share with readers today?
I would like to share a few words from my graphic novel, “Terminal 3” –
“Failure is never the last answer. It only means, you have to try one more time.”

Thank you so much, Debasmita.
And now…
It’s time for a GIVEAWAY!

GIVEAWAY

For the month of August, Debasmita is offering one giveaway prize to TWO winners!

PRIZE 1: Picture Book giveaway- 1 copy of Ganesha Goes Green

PRIZE 2: Portfolio Review for an emerging illustrator via Zoom (preferably a POC)

HOW TO ENTER THE GIVEAWAY

  • Leave a comment on this post!
  • And if you haven’t already, like this post and subscribe to the blog and/or newsletter!

That’s it!

DEADLINE TO ENTER: August 31st, 2024, 11:59 PM CST

PLEASE NOTE: IF THE HOST IS OFFERING MORE THAN ONE GIVEAWAY PRIZE, SPECIFY WHICH PRIZE YOU WOULD LIKE IN THE COMMENTS BELOW. THIS DOES NOT GUARANTEE THAT YOU WILL WIN THAT PRIZE.

FAQ:

What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).

Did you enjoy this interview?

Thank the author & host by purchasing a copy of one of their books or by requesting it be purchased at your local library! Using the sponsored links below supports this blog.

Debasmita Dasgupta is a UK-based, award-winning south-Asian graphic novelist and artist. An advocate for BIPOC (person of color) rights in media and arts, Debasmita’s visual stories have been published by Penguin Random House, HarperCollins, and Barefoot Books, to name a few. Her illustrated animation work has been showcased by the StoryCentre NYC and the Raindance Film Fest in the UK and Canada. In a career spanning over 15 years, she has also written and produced international films to narrate stories of Under-represented communities. Her art has been exhibited worldwide, and over forty international media outlets have featured it.

Debasmita mentors aspiring and emerging visual storytellers from diverse backgrounds. BIPOC creators can contact Debasmita Doodles at debasmitadoodles@gmail.com or stay in the know through her two Instagram accounts, @debasmitadasgupta or @debasmitadoodles.

To learn more about Debasmita, connect with her using the links below.

LinkTree

Twitter

Instagram

Looking for a specific topic? Browse the list below to find a link to information on one of these topics:

Pros and cons of small publishers, hybrid (or indie) publishing, and being agented VS. unagented.

Where to find FREE and PAID for writing memberships, craft workshops, contests, and other resources.

How to query agents and editors and what they’re looking for.

Where to find kidlit community and support from other writers or illustrators.

Diversity, empathy, and kindness in kidlit and why it matters.

Writing across genres.

Purchase a copy of Chelsea’s Book, ADHD AND ME HERE.

For eight-year-old Malory, who has ADHD, school isn’t always an easy place to be. But Malory isn’t the only one who has difficult days. Sometimes it’s her classmates, teachers, or parents. Malory tries her best to focus, but oftentimes, her mind wanders, leading to trips to the Principal’s office and phone calls home.

Malory’s art teacher Ms. Julie understands how it feels to think a little differently from others. Born with Autism, Ms. Julie found comfort and calm through art. Now she uses it to help others to find their safe, creative haven too. In this inspiring neurodiverse story, Malory will discover that with a little bit of love and support from friends, you can do anything and, along the way, learn the power of believing in yourself and embracing your differences.

JULY 17TH, 2024, FEATURE INTERVIEW WITH NEURODIVERSE, INDIE CHILDREN’S BOOK AUTHOR/ILLUSTRATOR AND EDUCATOR, KATIE GIGLIOTTI, CONDUCTED BY KIDLIT WRITER, BLOGGER & FEATURE INTERVIEW HOST, CHELSEA DICICCO

Today, I’m talking with children’s book author, illustrator, and educator Katie Gigliotti. We’ll be discussing the route of indie publishing as an author/illustrator, neurodiversity, overcoming challenges, and celebrating successes!

But before we jump into our interview, if this is your first time visiting the blog, here’s the scoop on Feature Interviews.

THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?

Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.

Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.

What can these interviews offer YOU?

These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:

  • stay current with market trends
  • hook an agent or editor
  • find writing community & other resources
  • discover workshops, contests, and other events
  • figure out which path of publication is right for you
  • know if an agent is a good match for you

And more!

AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month!

Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

INTERVIEW QUESTIONS

WELCOME, KATIE GIGLIOTTI!

It’s so great having you with us today, Katie! I’d love to start our interview today by asking what led you here to the wondrous world of kidlit publishing? Have you always been inclined to writing and illustrating or did that come later in life?

First of all, let me take a moment to say thank you, Chelsea, for this opportunity! I feel honored to be chosen for this interview.
Oddly enough, despite my grandfather’s constant encouragement as both a child and young adult and my notebooks full of stories, I never thought about actually writing and illustrating as a profession. It seemed out of reach, like something someone way more talented and creative than me would do. I actually always thought I’d write a novel before I would ever consider the world of kidlit. However, during the great slowdown of 2020, I discovered a free class on Facebook, and once I started, I was hooked!


What made you realize you wanted to go the self-publishing route, and when did that journey start?

I knew little to nothing about publishing when I first started this process in 2020. After listening to some other authors, both traditionally and self-published, I honestly thought I’d go the traditional route first. It seemed like a safer path, and I’m not one for taking risks. But after a year of developing manuscripts and illustrating a story for someone else (more on that later), I realized I could do it on my own. Once I realized I would have total control over what I was doing and I didn’t have to wait for someone to like it or buy into it, I took a gamble and introduced my first book into the world in 2022.

You mentioned in your application that you’re neurodiverse—me too! That’s part of why you ended up taking the route to publishing, which you’re currently doing, branching out with independent publishing rather than traditional publishing. If publishing has taught me anything, it’s the value of patience. As an ADHD girl myself, I know it can REALLY be a struggle to have at times. Can you share some of your personal experiences and struggles related to the long timeline of publishing and how A.D.D. affects your everyday working life?

Although I’ve never struggled to start something, I’ve ALWAYS struggled with the follow-through. When I first started writing and illustrating, my husband was wary of believing I’d stick with it. Over the years, I have been a painter of signs, baker of fancy cakes, maker of sewn stuffies, felter of cute critters, and sculptor of tiny characters; I even tried photography for a bit. I honestly didn’t even know if I’d stick with it. I got easily bored once something kept repeating itself over and over. (I’d be a terrible factory worker!) However, I find that each book is different and provides just enough intrigue to keep me going.

Before I was medicated, I was a constant scatterbrain. If I didn’t write it down or keep repeating it in my head over and over, I’d forget. I would be incredibly distracted by technology of any kind. I also suffer from time blindness. I would *think* that an illustration would only take an hour when in reality, it was taking 2-5 hours to complete.

What helped me the most, besides getting the medication I needed, was learning to be very intentional about my time. Since I have a full-time job and two kids, I knew I’d have to use pockets of time to my advantage. I’ve had to actually time myself to see just how long it takes to get a certain task done so I don’t over or under-plan. It’s been years of lists, timers, notes, reminders, and setting goals. It hasn’t been easy, but it’s been worth it!

-Wow, Katie. Yes, I totally relate to all of the above. And I love your tips on learning how to be very intentional with your time.-


On my blog, I try my best to include as diverse a group as I can, and that includes routes to publication. Many readers are striving for traditional kidlit publishing, which involves querying agents and going on sub with traditional publishing houses, but there are tons of people out there who manage to make it- and thrive- with independent publishing. And then, of course, there are hybrid authors *like me* who want to do both- traditional and indie. So, it’s wonderful being able to talk with you today because you have insider experience in the self-publishing world. And- you have that experience not only as a writer but also as an illustrator.

You said it best in your application when you said, “Self-publishing is a whole different ball game and is NOT for the faint of heart.” Having independently published my first picture book, ADHD and Me, I can wholeheartedly say I understand and agree with that statement. So, let’s talk more about that…

Tips from neurodiverse creators: “What helped me the most, besides getting the medication I needed, was learning to be very intentional about my time.

TACKLING THE BEAST OF SELF-PUBLISHING AS AN AUTHOR/ILLUSTRATOR

Can you share with us some of what the behind-the-scenes of self-publishing looks like as an author/illustrator? And how does this route differ from traditional publishing?

To self-publish a book, you have to be extremely motivated. You are the author, illustrator, editor, formatter, marketer, buyer, and seller - among other things. Not to mention the business end, with taxes and bookkeeping. It’s also, at the beginning, a very lonely thing to do.
Traditional publishers help with all of these things. They have people who will edit, typeset, format, and market. There are people working with you all the way from rough dummy to final draft. Plus, not only are they able to get your book into bookstores and libraries, but they also pay YOU in advance for the work. However, they also take the majority of your earnings, and because they are heavily investing in your work, they have creative control over the project.

Since I knew I wanted creative control as well as the ability to earn as much as I could, I decided to try self-publishing. Getting into this I knew I had a small budget, so I had to learn how to do everything by myself. I watched a million YouTube videos, read so many books, and became members of many groups to figure everything out on my own. It took about a year of research to finally feel comfortable with the idea.

Don’t get me wrong, I’ve made A LOT of mistakes along the way. Ones that probably could have been avoided if I had a publishing company and all of their resources backing my book. As a trade-off, I’ve saved a ton of time. The year it took me to research and learn would probably have been spent creating manuscripts and dummies to query. Not to mention the year - or longer- it would have taken to get an agent and, from there, months to years to get a book deal. That doesn't even include the time it would take to finish the book!

I’ll be honest, there were times I wondered, and still wonder, if I made the right decision! However, now that I put in the work of learning how to do all the things, I’m pretty proud of myself. I know I’ve come a long way and since I’m no expert at everything, I can continue to grow as I lean into the very scary and daunting world of marketing!


For people who may be considering this route, what were the first steps you looked into? And where would you recommend other creators start?

DO YOUR RESEARCH FIRST!

1. Learn how to write and/or illustrate a good story.
Anyone can write a book, but you have to learn HOW to write a good book first. Take a class, watch YouTube videos, or talk to someone who has been there before to find out all the important information.

2. Learn how to market.
Unless you’re trying to publish for yourself, publishing is a business, and you’ll quickly find out you’re a little fish in a big, big sea. I made a journal and published it to Amazon before I ever tried a book just to see if it would sell. I told no one of its existence, and after a year, I had sold 0 copies! It was a great experiment that made me realize the importance of marketing so it’s a good idea to learn a bit about marketing before you begin!

3. Make sure your book looks polished.
There are certain unspoken rules in the picture book world, including word count, page number, ISBNs, LCCN’s, etc. that you’ll need to learn about to make your book look professional.

4. People DO judge a book by its cover.
Make sure yours looks good!

5. Build up a presence online
Whether it’s a website, social media account, YouTube, or something else, make sure someone can find you online. You would need this if you are self or traditionally publishing. It’s hard to sell things if people can’t find you or don’t know what you’re selling.

6. Make connections!
The easiest way to find your market, critique groups, bookstores, libraries, etc., is to start making connections now. Also, don’t be afraid to tell people about your book. Most people want to publish a book but only a few are brave enough to go through with it. Be proud of yourself!

7. You’re going to hear a lot of different advice from different people.
Some will tell you one thing works, while others will tell you the complete opposite. Unfortunately, there is no magic formula to make it work. You have to find out what’s right for you.

-I love all these tips and suggestions, Katie. Yes!!-

Publishing tips from an indie author: “Build up a presence online
Whether it’s a website, social media account, YouTube, or something else, make sure someone can find you online… It’s hard to sell things if people can’t find you or don’t know what you’re selling.”

Publishing tips from an indie author: “Make connections! The easiest way to find your market, critique groups, bookstores, libraries, etc., is to start making connections now. Also, don’t be afraid to tell people about your book.

How did you handle the editorial portion of your writing? Did you hire a professional editor? Did you use beta readers or critique partners? 

I’m lucky enough to have a sister-in-law - thanks, Naomi!- who can edit for me, so I can’t really speak to hiring anyone professionally. However, before I send it off for editing, I heavily rely on critique partners to weigh in on the formatting, word choice, and story flow, as well as illustration critique groups to help with that part. I also have the advantage of being a teacher so I can always use the story as part of a lesson and see how the students react. Sometimes, that’s the best way to tell if a story flows well or can keep a kid's attention!

Can you walk us through the illustrative side of things? How did you learn how to create picture book dummies, and what were those early stages like? How did you revise your artwork?

Believe it or not, despite being an illustrator, when I first started out I didn’t think I could illustrate my own work! It took another friend of mine asking me to illustrate her own story to make me believe in myself.

I had somewhat of an advantage as an art teacher because I had already had college classes that focused on the basics. However, illustrating a picture book is vastly different from creating a standalone art piece. My biggest hurdles were character creation, keeping the characters consistent throughout the book, and color palette. There is also the idea of pacing the story, page count, and page turns, which were things I needed to and still do- work on.

I learned most of my dummy making through Storyteller Academy. The classes they offered helped me to work on my pacing, page turns, and think through the story. I am truly sad that they are disbanding! Thankfully, through SCBWI, I found a great group of illustrators in my region who have helped me by critiquing my work and finding parts that need tweaking.

Early on, I worked in traditional mediums since I had little experience with working digitally. I had to teach myself how to scan images in, how to save them properly, and how to format a book digitally. While I was growing as an illustrator, I was also learning how to create artwork digitally, which is the medium I prefer now.

-So fascinating hearing the details behind-the-scenes! Thank you for sharing.-

WORKING AS AN EDUCATOR

I know you have a degree in education and have been teaching art for quite a number of years now. How long have you been an art teacher?

I just finished up my 18th year as an elementary art teacher in May. Only 12 more years to go!

Can you tell us about how your educational background as a teacher contributes to or intersects with your publishing?

Being a teacher, especially an elementary teacher, keeps me immersed in the kidlit world. I have a front-row seat to the likes and interests of kids, as well as the needs of teachers and schools. This is incredibly helpful in deciding on the stories I want to work on. Although my first three books were very personal to me, the next stories I’m working on focus more on solving a need for kids, parents, and teachers, which helps make marketing much easier!

Do you ever have students ask you about your books and how they can create books of their own?

Yes! I don’t do a lot of promoting of my books at my own school -it’s slightly frowned upon by admin- but some of my colleagues, including our school librarian, are great at getting the word out there and even reading my books in class. (Thanks, guys!)

The reactions I get are sometimes shock, “Oh my goodness, you WROTE a BOOK?!”, awe, “If I buy your book, will you sign it for me?” and the occasional eye roll, depending on the student or age.

As for making books of their own, I don’t get a lot of requests since they are pretty young. However, this year, one student approached me, and I am currently working on helping him digitize his graphic novel so he and his family can look into self-publishing it.

-That's SO cool!-

Would you say that being a teacher has benefited your publishing journey by connecting you with your community- local bookstores, libraries, schools, and more?

Yes and no. On one side, I have gotten quite a few school visits from my connections, and also support from local libraries, which have been wonderful! My colleagues and some parents are also super supportive of my journey. I haven’t been very successful getting into local bookstores since we don’t have many in our small area.

However, since I tend to keep to myself a lot, I don’t think I reap the full advantage that my position offers me. It’s something I’m working on.

- Thanks for sharing such an honest perspective with us! From one introvert to another, I'm rooting for you!-

Speaking of bookstores, libraries, and schools… have you been able to host any local storytime/book events? If so, we’d love to hear about them!

I have done several school visits and vendor fairs, which are so much fun! The best part was being able to return to my hometown, in Pennsylvania, to participate in a local book event where I was able to meet some awesome authors and illustrators. I truly look forward to growing in my author career and setting up more of these events in the future!

I haven’t had any book signing events, but that’s mainly because I’m too afraid to ask! I’m not great at self-advocating, and I honestly don’t know where to start. However, as my list of available titles grows, I look forward to setting these up!

-It can be daunting to self-advocate and promote your work for sure. But it sounds like you have a very supportive local community members- schools and libraries - maybe they'll have some suggestions/connections to share when the time is right. :) -

VICTORIES AND STRUGGLES

On the blog, we love celebrating victories and sharing stories, resources, and encouragement. And sometimes… encouragement can come from sharing the hard stuff, too. Can you tell us a little bit about some of the challenges you’ve had to face during your publishing journey and how you’ve been able to overcome them?

*chuckling as I type this*

My biggest challenge is myself. I am not great at self-promotion, which is a skill that you need as a self-published author/illustrator. Like most introverted people, I’d much prefer to sit back and create and not worry about the marketing side of things.  I’m also pretty terrible at scheduling things, so I tend to limit myself in that way. Oh, and of course that dreaded imposter syndrome. Since I don’t have a traditionally published book, I feel like people look at me as if I’m not good enough to get a traditional deal, even when it’s my choice to take this route.

As far as overcoming them, I will say that as time goes on, I push myself to try new things and put myself out there more (like this interview!). By making connections outside of my own circle, celebrating the small gains, and creating professional books, I am slowly growing my audience and squashing my self-limiting beliefs. I realize I don’t know it all and continue to learn new things as I walk this journey!

- *Me, cracking up.* Hey, identifying the problem is half the solution. So really, depending on your perspective, it's already a glass half full.-

Now let’s celebrate some wins- what have been some of your favorite kidlit moments? You can list as many as you’d like! And if you have pictures you’d like to share, that would be great, too!

My top 4 favorite kidlit moments:

1.Releasing my first book, Wander World

This was HUGE for me. I did everything – minus the editing and some critiquing – on my own.

-This is huge! I’m cheering.-

2.Participating in a book festival in my hometown.

It was so much fun to return home, make friends with the other local authors in attendance, and even meet some famous authors and illustrators!

-I bet!-

3.Getting my books into an actual store.

After my first book was released, I walked into a local store to ask if they would carry my book – and they said yes!  This has carried on with my second and hopefully my newest book!  You never know if you don’t ask.

4.Meeting all the wonderful authors and illustrators out there.

The kidlit community is one of the most fantastic groups of people I’ve ever met; it almost seems surreal at times. They are always ready to cheer you on, lend a helping hand, or provide comfort if you are feeling down. The best was one of our promotion videos where we all posed in a box.

-I love all of these, Katie. And the pictures are fantastic!-

TIPS AND RESOURCES

If you could give an aspiring kidlit illustrator or author a piece of advice (or pieces of advice), what would it (or they) be?

Just do it. If it’s something you’ve always dreamed of and you are passionate about it, get out there and create, write, draw, learn, and make it happen! There is no better feeling than accomplishing something you set out to do.

No matter what path you take, this is a long process! Learning how to write and illustrate a good book takes time. Doing it takes time. Formatting and getting it out there takes time. Don’t get discouraged when things aren’t done on time or something goes wrong. However, make sure you set some reasonable goals for yourself. If you don’t have a clear vision of where you’re going, you most likely won’t get there.

Also, echoing my statements above, make sure you are putting out professional-looking, well-crafted stories and that you have done some research and learned a bit about marketing before you start!

I know you mentioned that you are a member of SCBWI, Storyteller Academy, and numerous critique groups. Could you share with our readers a few of the benefits of each of these and how they can help you grow in your journey?

The kidlit community is AMAZING! I cannot even begin to explain how helpful, kind, and supportive they are.

SCBWI (The Society for Children's Book Writers and Illustrators) is the gift that keeps giving. From classes to critiques, forming groups and relationships, conferences, and growing your community, they have it all! I haven’t even taken advantage of all its many resources, and I can’t begin to explain how much they have helped me. It is where I met my critique groups, which are equally amazing. They have provided support, advice, and even opportunities to write and illustrate for local publications.

Storyteller Academy has been paramount in my journey so far. The classes they provide help with everything from character design, dummy creation, rhyming, story structure, and even the business end of things. Although I believe their approach to be highly focused on traditional publishing, I know before they decided to disband, that they were moving towards and adding more classes in self-publishing. I am so sad to see this incredible resource go.

I know there are many other resources out there that I’m not currently a part of, which can be equally beneficial.

Are there any other groups/organizations or otherwise that have greatly benefited you on your writing and illustrating journey that you’d like to share?

Although there is no formal “group” or “membership,” the self-publishing community has been paramount in my ability to grow in this! Once you make a few connections, they are incredibly supportive of other author-illustrators by giving advice, sharing wins and losses, and spreading the word about your books!

Advice for aspiring kidlit authors and/or illustrators: “Just do it. If it’s something you’ve always dreamed of and you are passionate about it, get out there and create, write, draw, learn, and make it happen! There is no better feeling than accomplishing something you set out to do.”

THE BOOKS!

We’ve finally made it to the book portion of the interview. We want to hear all about your stories! I know you’ve done author/illustrator books of your own, and you’ve also done illustrations for local authors (so cool!). Let’s start with the projects that you’ve done solely yourself- as an author/illustrator.

Can you tell us a little about your stories and where the inspiration for them came from?

The first three books I’ve published as the author/illustrator have been very personal to me.

Wander World, my first book, is not only an imaginative adventure across the seven continents but also a tribute to my grandfather. Illustrated in traditional watercolor, it tells the story of an actual game we used to play. Since his encouragement propelled me into this journey, I could think of no better way of honoring him than by dedicating my first book to him.

- What a beautiful tribute.-

Below are two of my favorite illustrations from the story. In the first one, my grandpa and I are visiting Australia and snorkeling at the Great Barrier Reef, which is something I’ve always wanted to do. 

The second one is us in Venice, beside the Rialto bridge. I was supposed to travel to Italy in college, but the events of 9-11 threw a wrench in that plan, and I’ve yet to see it in person!  This is one of my favorites because I’ve added some Easter eggs. The adult couple walking are my husband and I and on the opposite page –not pictured– is my son, fishing.
You are: finding God in the little things is a quiet story which takes the reader from day to night and throughout the seasons and encourages the reader to look for the little things in life and appreciate all the beauty that God has created for us. Since I like to keep to myself, and I don’t feel that pushing my faith on others is fun for anyone, I created this as my own personal ministry.  It’s my way of reaching out to kids and adults who may question their faith and inspire those who have faith not to lose it.

The illustration below is certainly one of my favorites. It’s one of the summertime illustrations, which is my favorite season, and it really speaks to my love of both rainbows - or colors in general - and art! The illustrations for this book - done with painted paper cutouts and edited digitally - took me forever! Each of those stripes on her dress, the rainbow pieces, the sun rays, and bits of chalk are individually cut and glued on!
All My Love, my newest book - which only came out two days ago!-  is a tribute to a mother’s love for her child. 

-Whoa! Congratulations on your new book! That must be so exciting. :) –

Since my daughter just recently had a milestone birthday and graduated from high school, I wanted her to know I’d always be there for her. I wasn’t even planning on putting this out into the world, but once it was finished, I loved it so much I felt it could be appreciated by others as well. The fun part was being able to incorporate a ton of easter eggs specifically tailored to my daughter's favorite toys throughout the years.

This illustration from the story is one of my favorites because of the irony. It’s also a nod to her starting off on her own as an adult as if the meteor is the end of a season in our lives. I think any parent can relate to the way young children - or, in this case, dinosaurs - can cling to you and notice all the beautiful things in the world.
I'm currently working on a series about color, focusing on one color at a time, that will help pre-k, kindergarten, and art teachers introduce their students to colors in a fun way! I have been tinkering with these since 2020, when I was trying to teach color and noticed that a series of books like this didn’t exist.

With the dawn of AI and the threat of illustrators and writers losing their relevance, I created this for social media to remind others that human intelligence far surpasses artificial intelligence. It showcases all the different colors, each of which will have their own book.
Traditional publishing is a very long route. However, independent publishing can often move at a quicker pace. Of course, the timeline will vary from person to person. How long did it take you to get from story concept to publication?

For my first book, it took quite a long time, around a year and a half from start to finish. Mainly because I was not only writing and illustrating it, but simultaneously working a full-time job, learning how to add digital edits, format, edit, and upload to the different platforms.

Now, depending on the type of illustrations I do and how quickly I can perfect the story, it can take anywhere from 1 year to 6 months.
What publishing platform(s) did you use to list your book (KDP, Lulu, IngramSpark, etc.)? And what formats do you offer—audiobook, hardcover, softcover, etc.?

I have my books available in hardcover, paperback, and eBook format. The paperback and eBook versions are available through KDP or Kindle Direct Publishing. I am enrolled in Kindle Select, so if you have a subscription, check them out! For the hardcover option, I have been using IngramSpark, which is helpful since they are a wholesale company and are able to get those books into different retail options like Barnes & Noble, Walmart, Target, Books-A-Million, and others!

I will say that the quality of print-on-demand books isn’t always the greatest. My next step is to run a Kickstarter campaign, which would allow me to purchase better-quality hardcover books in bulk.

Do you have any formatting tips for folks who are looking to publish independently?

I sure do!

First, if you know nothing about formatting and can afford it, find someone to do the typesetting and formatting for you. It’s much easier than learning by yourself.

I would also recommend finding someone to design your cover for you. Unfortunately, most people still judge a book by its cover, so having an eye-catching, well laid out cover is super important!

However, if you’re determined to do it on your own, make sure you find a great tutorial for your program of choice. The first book I did I used Canva, because it was free. Pro tip: Canva pro is free for educators! However, I wouldn’t recommend it. It turned out slightly blurry. Canva is great, however, for making any type of marketing material, including social media posts, videos, flyers, school visit order forms, etc.

For all the rest of my books, I’ve used Adobe Indesign, which is much more precise and has its own set of learning curves. Adobe is a paid program, so I would suggest asking someone who already owns the program to try it out before you sign up.

Please make sure, if you are illustrating your own, or if you are having someone else illustrate, you know the size of your book before you begin. Some platforms don’t support certain sizes, so be certain to check before you decide!

Also, you need to understand bleed and dimensions, which can be explained on each platform's website. Oh, and don’t forget to leave, or have your illustrator leave, space for the text on each page!

You also need to know your page count. 32 pages is standard for children’s picture books, but you can go up to 40 if need be. It always has to be in multiples of 4. Keep in mind that your first few pages should be set aside for copyright and title pages, but the best way to figure this out is going to your local library and checking out some picture books. Take note of where the important information goes, the size and type of font, and how many pages there are.

I could go on and on about this for hours. Honestly, if you have any questions, feel free to reach out to me!

-This is all great info, Katie! I hope it inspires/helps some of our readers today to get out there and start pursuing their dreams!-

What kind of promotional activities did you do to spread the word about your book launch? And do you have any recommendations for newbies?

As an indie author, launching strong can make or break your book. I’ve learned this the hard way! If you are publishing on Amazon, the goal is to get some attention and hopefully reviews in the first few days of publication. If you can get that, KDP will automatically show your book to people. If not, it sort of gets lost in the other millions of books out there in the world. If you are running a Kickstarter, the idea is to get pledges so you can meet your goal. If you plan on selling on your own website, building your email list is very important!

I’m still working out the kinks with book launches. Launching a book is a process, and I haven’t been very good at getting the word out early enough. So far, I’ve tried several different tactics to see how they would work, and all I can suggest is to start early!

-Yes to all of the above. Starting early, getting pledges, lining up reviewers for your launch- all of that is SO important, ESPECIALLY for indie authors.-

I’ve done a Facebook live event, which seemed to garner some attention. I also hosted a giveaway for free physical copies for people who signed up for my email list. Of course, I utilized social media to get the word out by posting at least a month or more before the actual launch. I’ve also offered free lesson plans and coloring/activity pages for people who promised to promote the launch. For my newest release, I ran a free eBook promo to garner some reviews and asked for friends and family to join my launch team in exchange for a chance to win a copy of the book.

In short, giveaways, games, parties, live events, inviting people to be a part of the story in some way, and lots and lots of promotion, months ahead of time lead to a successful launch!

-Yes! Make it as fun as possible for your audience. Giveaways and games are always a hit!-


Let’s talk a little about your illustrative work locally. How did you end up doing illustrations for local authors? Were they friends of yours prior? Did you advertise commissioned artwork somewhere? Explain.

Story time:

All I can say is this was meant to be. As I was learning about the writing and publishing process, I didn’t feel confident enough to create my own illustrations. I was so upset that I would never get my story out into the world when a former colleague, now an elementary principal, contacted me one day out of the blue and asked if I’d be willing to illustrate a book for her. After much soul searching, I decided I’d give it a try, but I warned her that I’d never had any experience illustrating and I wasn’t sure how it would turn out.

She took a gamble on me, and in turn, we created our first book, The Giraffe Who Loved School. Her belief in me then inspired me to create my own work! Because she was so wonderful to work with - she basically let me have creative control over the whole project- I’ve also illustrated a second book for her, Be Nice To Your Teacher. From that, I’ve had several people ask me to illustrate some books which I am working on currently.

So, to answer your question, most of my work has been from word of mouth, friends, and family.

-Wow! I really love this.-

What has that journey been like and how does it differ from doing author/illustrator?

In some aspects, it cuts down on the time it takes me to work since the story is already planned out. My only focus is on creating characters, deciding on a color palette, and making it come to life. Not that it’s easier -illustrating takes time!- but I don’t have to work through the writing.

If you’re working with the right person, it’s a pleasant experience. You can communicate with them and they aren’t hovering over you, constantly unsatisfied with your illustrations and trying to get you to make changes. So far, I haven’t had any unpleasant experiences but I’ve heard some horror stories from other illustrators. This makes me wary to do any books with individuals who are very picky.

The one downside is not having full creative control over the entire book. Even if you, as the illustrator, want to make changes to the text layout or reword something, it’s technically NOT your book to change! I guess what I’m saying is that you can’t overstep your boundaries.

Do you have any recommendations for artists who may be looking to start doing commissioned illustrations?

Beware who you work with, and make sure you have a contract! Although my experience was wonderful, I’ve heard so many horror stories of both authors and illustrators getting cheated in some way, shape, or form.
Know your worth. If you are just starting out, you might not be charging as much since you are still learning and growing. However, don’t undersell your work. If you look at how long it takes you to create a 32-page book, make sure you are getting a fair wage for all the work you are putting into it. Check with other illustrators to see their rates.

Make sure you have a portfolio of work that someone can access. On a website or social media, it’s important that people know what they are getting when they start working with you.

Know what you enjoy illustrating! Don’t promise to do a style or medium you can’t do; everyone will just end up frustrated. Also, don’t work on a story that doesn't resonate with you. Make sure you feel comfortable with the author's story and vision.

-Really great advice.-

Any final words of wisdom you’d like to leave our readers with today?

One last thing. I know how hard I can be on myself as an artist or writer, constantly trying to live up to this invisible perfection. Imposter syndrome is REAL, people!

What I’ve had to realize is that the majority of people aren’t judging your work as hard as you are. Not saying you won’t have any critics, but most people are simply impressed that you are able to do the thing!

If you have any questions about self-publishing or just want another author/illustrator to chat with, feel free to reach out at any of the places listed below!

Thank you so much for joining us today, Katie.

Thank you for having me, Chelsea! Again, I really appreciate this opportunity!

And now…
It’s time for a GIVEAWAY!

This month, Katie is offering the following giveaway prize(s) to THREE people. *ONE PRIZE PER PERSON*

  1. Signed paperback copy of Wander World, sticker, and magnet
  2. Signed paperback copy of You Are, sticker, and magnet
  3. Signed paperback copy of All My Love (as long as the giveaway is at the end of the month!)

HOW TO ENTER THE GIVEAWAY

  • Leave a comment on this post!
  • And if you haven’t already, like this post and subscribe to the blog and/or newsletter!

That’s it!

Want to get EXTRA entries? Share this blog post on social media (Pinterest, X, Instagram) and tag me X @chellysbooks or Instagram @chelseasworldofbooks so I can keep track!

DEADLINE TO ENTER: July 31st, 2024, 11:59 PM CST

FAQ:

What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).

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PURCHASE Wander World

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PICTURE BOOKS ARE MY JAM: A child at heart, I wish my stories and pictures inspire young minds to: dream, hope, wish, love, and wonder. Because picture books are for everyone.

I truly hope that in their lifetime, everyone experiences: the beauty of this world, the kindness of strangers, the thrill of following their dreams, and God’s all powerful and unfailing love.

You can find me gazing at a beautiful sunrise, enjoying the quiet of snow falling, soaking in sweet summer sun rays, at an amusement park, eating ice cream and junk food in general, taking pictures of weird stuff, laughing until my face hurts, or lost in my imagination.

I live in a small Virginia town spending most of my time with my husband and two teenage children, who are too embarrassed to be mentioned here.

Looking for a specific topic? Browse the list below to find a link to information on one of these topics:

JUNE 19TH, 2024, FEATURE INTERVIEW WITH CHILDREN’S BOOK AUTHOR SUSAN LUBNER, CONDUCTED BY KIDLIT WRITER, BLOGGER & LIBRARIAN, CHELSEA DICICCO

Today, I’m talking with children’s book author Susan Lubner. We’ll discuss writing across genres, the creative process, and how to find a critique group. 

But before we jump into our interview, if this is your first time visiting the blog, here’s the scoop on Feature Interviews.

THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?

Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.

Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.

What can these interviews offer YOU?

These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:

  • stay current with market trends
  • hook an agent or editor
  • find writing community & other resources
  • discover workshops, contests, and other events
  • figure out which path of publication is right for you
  • know if your agent is a good match

And more!

AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*

Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

THE VERY BEGINNING: PAVING A PATH TO PUBLISHING JOURNEY

Welcome to the blog, Susan! It’s so nice to have you with us today. The first thing I like to ask my guests is: how they ended up in kidlit publishing.

Let’s take that question into three parts: when, why, and how.
When did your journey to publishing begin?


Hi Chelsea! Thank you so much for inviting me here today 😊

I think the path to publication really started when I was a young girl…long before I was ever aware of it! I enjoyed reading so much and writing short poems, too. My love of words and story were the seeds planted early on that would eventually lead to my career in writing for children. But the turning point was when I was in college. I took my first creative writing class and I was encouraged by my professor to submit some of my work. I did, and two fiction stories were published in a collegiate magazine. I think that gave me a boost of confidence. But it also made me realize how much I enjoyed the process of writing. And that it was something I wanted to continue and hone.
Let’s touch on the why. What was the inspiration that led you here?
Is writing something you’ve always wanted to pursue, or were there other variables that brought you down this path? Explain.


What led me finally to a career in writing children’s books, happened pretty organically. But in a nutshell, it really stemmed from a renewed love and awe of children’s picture books. After college I continued writing short fiction and taking an occasional class or workshop. Writing for children wasn’t something I had considered or even thought about pursuing until after I had my first child. My daughter and I were reading a lot of picture books. I was reminded how much I enjoyed those books! And at that point I had a new perspective, not just because I was now reading from the point of view as an adult, but also as someone who enjoyed writing. I became very aware and curious about the craft. The pairing of text with illustrations. The cadence of sentences, and the idea of writing a complete story using so few words. Then one day in 1995, my daughter was two and we were in a bookstore. I saw a poster advertising a writing for children workshop. I signed up, and I’ve been writing children’s stories ever since.


That question leads nicely into our third which involves the how. How did you end up here in the kidlit arena?

That children’s writing workshop was the portal! It was taught by author Jacqueline Dembar Greene who became my mentor. All of us in that workshop were unpublished and newbies to the world of children’s publishing. And boy did we have a lot to learn. Several of the other members of the workshop and I formed a critique group. Three of us, (plus one other author who joined later on) are still critique partners …since the mid 90’s! Also at that workshop, I met Beth Raisner Glass. Beth had a manuscript she had been working on. At the time, I was very focused on writing stories that rhymed. She asked if I wanted to help her with her story which she was working to set in rhyme. Together we revised a new version of Noises at Night which eventually was published by Abrams Books for Young Readers.


What type of publishing did you pursue? (Traditional/hybrid/independent?) And why?

In the beginning I knew so little about how to get published that I wasn’t even aware that one could self-publish! I was told to get a copy of the Children’s Writer’s & Illustrator’s Market which I did. It was also suggested to me that I try getting my stories published in children’s magazine’s too, like Highlights and Cricket. So my focus was always on the traditional route.


For our readers who may be new to publishing and don’t know the differences between these routes, could you briefly touch on what makes them different, as well as the pros and cons of each?

I don’t have any experience with hybrid or independent publishing and have not stayed current so I don’t have a lot of specific advice to offer to anyone who is taking that route nor can I speak confidently on that process. But generally, I can say that regardless of which route to publication is taken, there are so many wonderful resources that every writer can tap into to help them on their journey to publication.

Joining a writer’s critique group is invaluable! It helps enormously to have the feedback needed to get your stories really polished and ready for submission.

SCBWI offers opportunities to network, access to workshops, and the conferences are a great way to find the resources and support needed to help on the path to publication.

One of the things I have valued most from being traditionally published is the support from the amazing marketing departments at each publishing house. Marketing and selling your book is hard so, even though I have always done as much marketing and publicity on my own with each book launch, to have that support from a marketing and sales department from a publishing house too, is a valuable boost.

One of the things about traditional publishing that could fall in the con column is that it’s very difficult to get published with one. I have many manuscripts that have been rejected over the course of my career. It happens a lot! And I suppose that example of one of the downsides to traditional publishing highlights one of the awesome pros of self-publishing…that a writer has control of what gets published!

“Regardless of which route to publication is taken, there are so many wonderful resources that every writer can tap into to help them on their journey to publication.”

“Joining a writer’s critique group is invaluable! It helps enormously to have the feedback needed to get your stories really polished and ready for submission.”

“SCBWI offers opportunities to network, access to workshops, and the conferences are a great way to find the resources and support needed to help on the path to publication.”

Can you tell us a little bit about your querying/submission journey?

Things have changed so much since I started submitting my work. Back in the “olden days”, (ha!), when I was first starting out, snail mail was how the submission process worked. Prior to sending anything out, I was very careful to read as much as I could about how to submit a story. I learned how to format my manuscript and how to format a submission letter, too. Using the Children’s Writer’s & Illustrator’s Market I made lists of which publishers were accepting unsolicited manuscripts (I did not have an agent at that time) and also which publishers were accepting simultaneous submissions, and which were not.

I have a very thick folder full of the many rejections I have received over the years. The first story I ever submitted was called The Ladybug. It was rejected many times until one day in 1998 I received an acceptance letter. My very first! I only got halfway through the letter when I cried and jumped up and down and did all the things I thought I would do if I ever got a story accepted! Then I read the rest of the letter. And again I cried. Because the letter went on to explain that even though they had accepted my story for publication (they wanted me to know that!), they had also made the unfortunate decision to move away from publishing children’s books!

- Oh, what an emotional roller coaster that must have been!-

It would be five years later that I would finally sell my very first story to Spider Magazine. Ironically, that first magazine story I sold took a long time to be published. It ended up coming out after the first book I sold (Noises at Night co-authored with Beth Raisner Glass ABRAMS 2005).

I got the awesome news that I sold my first picture book on April Fool's Day in 2004 so I had to wait a whole day to tell everyone so they would believe me!

- How funny! And exciting.-

That submission process was really unique. Noises at Night had come very close to being acquired at a very big house. Unfortunately, in the end, there wasn’t a total consensus and it was rejected. However, one of the editors was moving to Abrams and asked our permission to take the manuscript there. She loved the story, and we were fortunate that it found a home. Timing can sometimes play a very important role in whether something gets acquired or not.

Two more picture books followed but the submission process was much easier for me as my editor at Abrams asked to see other manuscripts, and so just a few emails were exchanged before I had an offer on my second picture book. My third picture book was a work-for-hire. Again, my editor at Abrams asked if I would be interested in working on the project and I said yes.

By the time my third picture book was out, I was about ready to start submitting my first middle-grade novel, The Upside of Ordinary. After making a lot of rounds and many rejections later, my critique partner suggested I submit it to a former student of hers who worked at Holiday House as an assistant editor. Fortunately, she really loved it as did the publisher!

-How wonderful!-

I’ve had a pretty eclectic experience when it comes to submissions! One thing has always been consistent though, and that is the road to publication is filled with twists and turns and lots of bumps!


Are you currently agented, and if so, how did you find your agent match? (Was it through cold query/submission, was it during a contest, etc.?)

I do work with an agent who I adore. At one of my writer’s group meetings, I shared a funny picture book that they really enjoyed. One of the members of my group had recently seen a post on a particular agent’s blog who was asking to see humorous picture books. I submitted the manuscript to her. It never did sell but we are still working together almost 11 years and three books later.


If comfortable sharing what agent/agency did you sign with?

Linda Epstein who at the time was with an agency in New York but moved to the Emerald City Literary Agency and I went with her.


For writers and illustrators who are actively querying for their agent match, could you tell us about your agent call and what to expect?

My agency query in this particular instance, was very specific in the approach. The post Linda had made on her blog, requesting to see humorous picture books had instructions on how to send a manuscript. I followed those instructions and attached the manuscript right in that first email as directed. She responded pretty quickly and asked to see other manuscripts which I sent back to her right away.


What types of questions do you find more useful to ask during this call?

One of the first questions I asked Linda when we discussed working together is if she offered editorial feedback. For me, it was very important to have an agent that also could (and would be willing) to provide feedback and suggestions for edits. I think all writers benefit from a second (or third or fourth!) pair of eyes! Especially before something is to head out on submission.

-Such a great thing to look for in an agent. And wonderful that you knew beforehand what you were specifically looking for.-

Which leads to a second question I think is important: Does the agent submit only exclusively or will he or she submit to multiple publishers all at once. I have heard of agents that will only send out a manuscript to one single publisher at a time even if that publisher will accept simultaneous submissions. That is a process that would not appeal to me, as it often takes so long to hear back from editors.

-Another great thing to know before signing with an agent.-

Asking questions up front before you commit to an agent is important. It’s very exciting to receive an offer from an agent but you want to make sure that the writer and agent are compatible and share similar expectations so that hopefully the relationship is a good fit. Talk to agented writer friends, too. See what their experience has been like and figure out what is important to you regarding a relationship with an agent before you make that choice.

-Love this advice, Susan. So great!-


How did you know which agent/agency was the right match for you?

I could tell from our email exchanges that Linda is accessible and responsive (she ALWAYS answers her emails quickly), straightforward, and very honest, the latter meaning if she doesn’t know the answer to something she says so, and will try to find out. Linda is funny, kind and approachable. All great qualities. And all of these things came across in the early days of email exchanges.

I also had a history with two other agents prior to signing with Linda. Those agents were also very kind and both of those relationships ended amicably. But everyone has different expectations and ways of doing things, and it’s not about whether someone is good or bad but more about whether a particular agent is the right fit for you.

-Yes, exactly! I think you put that perfectly. It's about finding the "right fit." Just like any relationship, it's about knowing what you want, what your expectations are of each other, then communicating it clearly- which it sounds like you did by the questions you asked- and overall, those factors will show you whether you're compatible or not.-


For people considering traditional publication as their route to publishing, could you briefly describe an agent’s role/relationship with an author and/or illustrator and some of the benefits of having one?

Everything I write, Linda sees and provides feedback before the submission process, so my manuscript is very polished and is in the best shape possible (or at least until an editor asks for revisions!) Linda then puts together and shares with me a list of publishers she will be submitting to. The great thing about working with Linda is that she knows which editors are looking for what and so the submission process becomes very targeted. Having someone do all this legwork for you really frees up so much more time for me to focus on my writing which is a great benefit.

-Linda sounds like a dream agent! And you sound like a dream client, because you're a clear communicator. That's so helpful!-

Another benefit is that there are many traditional publishers that will only look at work from agented authors so having an agent helps to get your manuscript in front of more editors. That of course is a plus because the more people who get a chance to consider your manuscript, the better your chances are (hopefully!) of getting an offer.

A third great benefit is that I do not have to deal with the business side of publishing. Linda handles all of the negotiations and contract issues, and I am so grateful for that!

HIGHS, LOWS, AND WORDS OF WISDOM

We on the blog LOVE hearing all the wonderful, exciting bits of publishing. But sometimes, hearing the realities of the lows can be helpful too. 

What have been some challenges you’ve faced on the road to publishing?
And how were you able to overcome these challenges?

I’m dealing with a challenge I’ve never experienced before, right now. I have worked with the most wonderful editor on my new early reader chapter book series Drag and Rex, beautifully illustrated by Blythe Russo. The first book, Drag and Rex Forever Friends, launched in November of 2023 and went into a second printing a few months ago so it’s done quite well. The second book in the series Drag and Rex Sweet and Silly launches in November of 2024.

Here’s the challenge: the imprint that published Drag and Rex is changing its focus completely and going forward they will not be publishing anymore of their list. That means that I will not be working with my editor and my books will be under a different imprint. This creates a lot of unknowns!

Will the new editor love the series as much as the other editor?
Is the threshold for sales higher at this imprint?
Will they want more books in the series?

My agent has been communicating with the editor at the other imprint (who I have actually worked with before and is lovely!) but no matter what, right now there are still a lot of unknowns. It’s a wait-and-see.

I am hoping the second book does very well and the series will continue! That’s the best way for me to deal with this unexpected challenge…to hope for the best and to do everything I can to help the book sell very well so the new imprint wants to continue the series.


Any words of wisdom for illustrators or authors who may be facing similar challenges?

Writers don’t have a lot of control when it comes to publishing decisions and unexpected challenges. But we can control our work. I think a great way to handle these stressful unpredictable curveballs is to get back to what we do best…writing! And of course, always hope for the best.

I think a great way to handle these stressful unpredictable curveballs is to get back to what we do best…writing! And of course, always hope for the best.

BEHIND THE WRITER’S DESK: WRITING ACROSS GENRES & CREATIVE PROCESS

Let’s talk a bit about the magic that happens behind the writer’s desk. I know you write across genres. Tell us about that. What does writing across genres entail?

I really enjoy writing different types of stories. Each type of story involves a writing process that is different…not in just topic, or target but technique, too. Writing picture books I am always mindful that my story will be illustrated and so the marriage of art and words must be considered; as do page turn and word count. Writing middle-grade novels involves multiple storylines that are more complicated and layered. That is true of MG characters too. My characters in my middle-grade books of course have more mature and complicated problems than my picture book characters. The early reader writing experience for me I used a bit of both PB and MG techniques! I had to consider the illustrations when I wrote Drag and Rex, but I could be a bit more relaxed about word count. I think what draws me to writing a specific type of book is influenced by what I happen to be reading at the time. Early in my career, I read a lot of picture books. I was reading piles and piles of them first to my children but then also because I just loved reading them so much. As my kids got older and were reading chapter books…I did too. Now they are 31 and almost 28! But I still love reading children’s books.


What are some of the pros and cons of writing across genres?

What advice do you have for writers who are interested in pursuing writing in different areas of kidlit (magazines, middle grade, chapter books, early readers, picture books, etc.)?

I think it’s important and helpful to read the genre or type of book that you are writing. If you are writing a middle-grade novel, then read middle-grade novels. If you are writing YA, read YA books. If you are working on a mystery, read mysteries! There are so many great authors who inspire me, and I love to think about their style and technique and try to figure out what it is I like (or on occasion what I don’t like) about a particular voice or storyline and analyze what makes it work so well.

Do you have any tips on techniques for writing across genres as well as how to shift gears and mindset from one genre to the next? Explain.

Usually when I write, no matter the genre or type of book I am working on, I always start with a character. My storyline (or lines) develop from my characters. For example, in my latest book Drag and Rex Forever Friends illustrated by Blythe Russo, each character has a very distinct (and extinct!!!) personality. Drag is a dragon who is a bit scatterbrained, a little messy, and very impulsive. Those character traits helped me to develop storylines that involve gobbling up a cake before it can be delivered to a friend, and accidentally, ALMOST ruining a very snowy day.

Using that technique of developing my characters first, and therefore getting to know them helps me to develop the plotlines in my stories. It doesn’t matter what kind of book I’m writing because each story always needs a character (or two or three or more) and my stories always develop from the characters I create.

I will also reiterate what I mentioned above and that is to read whatever type of book you are writing. If you are writing a picture book, read picture books. Note the books you really loved and what it was about the style, or tone, or cadence that made it so appealing.

AUTHOR VISITS

Have you been able to have any author visits? If so, what kind of visit was it (school/library/bookstore, etc)? 

This year because it was a launch year, I did a lot of events at bookstores, libraries, book fairs, conferences, and even a couple of events at a bakery. All of my school visits this year were virtual and took place over World Read Aloud Day (but all week long) I had a terrific book launch last November at Wellesley Books with one of my critique partners, author Anna Staniszewski moderating. I really enjoyed that format and it was a packed house!


What kind of response did you receive?

For the most part most of my events went very well and I had some good turnouts. But even if an event isn’t very busy, I’m always grateful to have an audience big or small to read to. I so appreciate all of the support from so many enthusiastic booksellers, librarians and teachers, and of course the readers and students are awesome!


What’s your favorite part of a visit?

I do love engaging with readers and I especially love the Q & A portion of a visit. Kids are so incredibly curious and smart. And oftentimes they will tell me what they have been reading or about stories they have written.


About how long is a visit and what kind of routine do you have?

Most of my visits are about an hour to an hour and a half. Typically the event starts off with a reading followed by an activity and then a book signing.


Do you offer any freebies or promo swag?

I always have plenty of bookmarks to hand out and lately some Drag and Rex stickers


For authors or illustrators who may be debuting and not quite sure how to set up these visits or what to do when there, could you share a little bit about the process of how you arrange your visits? Do you reach out to schools/libraries/bookstores- does your agent/editor- or do they reach out to you directly?


It’s a bit of all of that! I've been doing this for a while so I have several booksellers and librarians that I'm very comfortable reaching out to to set up an event. I think it’s always helpful to consider the timing of the event of course…

For example for picture books and early readers, scheduling a visit during a bookseller’s regular story time is an advantage as usually there's an audience or a regular group that comes to those events every week, and so you have a chance of already having a nice turnout.

Middle-grade readers can be trickier as readers that age tend to have very busy schedules. In the past I have teamed up with other authors to do book signing tours…having a group of authors at one event can add a bit more buzz and help create a lot of excitement.

There are also times when the publicity manager from my publisher will organize an event for me. Often it will be at a conference, or sometimes at a bookstore where the bookseller has reached out looking to host an event with an author.


Do you have any tips for an author and/or illustrator’s first visit?

With library or bookstore visits, I always try to create more of an event rather than just an author reading (not that reading isn’t exciting on its own of course, but making the appearance sound a bit like a party helps to add to the excitement!)

For example, at one library event over winter break we had a winter fun theme which tied in with one of the story themes in my new early reader chapter book, Drag and Rex Forever Friends. We served hot chocolate and incorporated an activity.

Other events were friendship-themed “parties” which included making friendship bracelets after a reading; at one bookstore we hosted a pajama party…I wore mine with my slippers and readers were invited to show up in theirs for a bedtime story. For both Drag and Rex and Lizzy and the Good Luck Girl I have done several very well-attended events at a local bakery. After my reading, the kids toured the bakery and then decorated either a cake or brownie that was tied in with a storyline.

One of my favorite events was after Lizzy and the Good Luck Girl first came out. That book has a subplot that involves the main character and her best friend knitting sweaters for cats to raise money for the animal shelter where they volunteer. (You can guess how that turns out…trying to put a sweater on a cat!) In the end, they knit blankets instead. I did an event at a library where everyone made little patchwork blankets and donated them to the local animal shelter. The shelter volunteers even showed up at the library, and the local paper did a story about it so I received an extra boost of publicity.

Be creative and have fun! Think about the themes in your book and how they might tie in with a particular event.

Now it’s time for BOOKS!

BOOKS, BOOKS, BOOKS!

We’d love to hear about some of your books; from the first concept and inspiration to the final product.

I had actually written the first version of Drag and Rex Forever Friends more than ten years ago. I have always loved the simple storylines in early readers, making soup or raking leaves. I am a huge fan of Arnold Lobel’s Frog and Toad, and James Marshall’s George and Martha and was inspired by these lovely books.

Drag and Rex started out as Bitsy and Mo and then a host of other names. I had no idea who these characters were supposed to be…a dog and a cat? A rabbit and mouse? They were constantly changing. But I had written two of the stories (though a few details changed once I figured out that they were to be a dragon and T-rex!) and then they sat untouched in a file drawer until the Covid quarantine. I took out the stories, did a bit of tweaking and sent them to my agent. She loved them even though we still didn’t know who the characters were. I decided to set aside trying to figure out who I wanted them to be and thought about instead, who would kids want them to be? And that was how they became Drag and Rex. Alison Weiss at Pixel + Ink fell in love with these two. The process for finding an illustrator took a very long time…there were actual auditions! Blythe Russo nailed it! Shetruly understood the essence of these two buddies. It was so exciting to see how she brought the pair to life!


Do you have any favorite illustrative spreads? If so, which and why?

There are so many it’s hard to pick just one but I guess if I have to…this one is really extra special. It was one of the first illustrations I saw when the book was in production and I just love how Blythe Russo so perfectly depicted these three friends about to share this yummy carrot cake!
If you had to describe in one sentence what inspires you on a daily basis to pursue writing as a career… what motivates you to put your thoughts and heart on the line and share it with others… what would it be? 

I think I can actually say it in one word: Stories. I love to read, write, and listen to them. I’m so grateful to be a part of this creative kidlit world!


What have been some of your most meaningful or fulfilling projects and what makes them so special to you?

Each project has had its joys and frustrations. But I think writing Lizzy and the Good Luck girl taught me one of the most important lessons as a writer…and that is… to dig really deep into your main character. To find out what it is your character really wants. For me getting to the heart of my character meant getting to the heart of my story.


What do you hope others will take away from your books?

I hope readers just enjoy the story. Maybe laugh or feel touched in some way. I never write with the intention to provide a lesson.


Anything special you’d like to share with us today that we may not know?

The second book in the Drag and Rex series, Sweet and Silly (illustrated by Blythe Russo) will be out in the fall of 2024!


What final words of wisdom would you like to share with your readers?

Love what you do, be passionate about your writing and be persistent! All else will fall into place! Remember that there’s always something to learn, too no matter what stage of your career you are at. And finally, the best bit of advice I ever got (I am so sorry I can’t remember where I read it!!!) And that is: allow yourself to write badly. That was a stumbling block for me…that I would type something out then erase it and rewrite and rewrite until I thought it was perfect. That’s ok to do that too once in a while! But some days allow yourself to just write…and keep going no matter how awful you think it is, magic can happen if you don’t stifle the process.

Thank you so much for joining us today, Susan.
And now…
It’s time for a GIVEAWAY!

Susan Lubner is offering the following giveaway prizes: (one prize PER winner )

Prize 1: A signed copy of Drag and Rex Forever Friends

Prize 2: A 20-minute virtual visit with the book.

HOW TO ENTER THE GIVEAWAY

  • Leave a comment on this post!
  • And if you haven’t already, like this post and subscribe to the blog and/or newsletter!

That’s it!

DEADLINE TO ENTER: June 30th 2024, 11:59 PM CST

Please note: if the guest is offering more than one prize, please specify which prize you’d like in your comment.

FAQ:

What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).

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BOOKS

Drag and Rex: Forever Friends

Drag and Rex: Sweet and Silly

Lizzy and the Good Luck Girl

The Upside of Ordinary

BIO

Susan Lubner grew up in Bangor, Maine but has lived in Massachusetts for most of her life.  She is the author of the early reader chapter book series from Pixel + Ink, Drag and Rex Forever Friends (book 1 fall 2023) and Sweet and Silly (book 2 fall 2024) illustrated by Blythe Russo; two middle grade novels, Lizzy and the Good Luck Girl (Running Press Kids/Hachette Books 2018); and The Upside of Ordinary (Holiday House 2012) and three picture books (Abrams Books for Young Readers 2005, 2006, 2008).  Her stories have appeared in Spider Magazine and Highlights for Children. Susan lives with her husband David and a giant poodle named Bailey. They have two grown daughters. 

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