Today, I’m talking with returning guest children’s book author Heather Stigall. In this month’s Feature Interview we’ll be trekking through the ups and downs of publishing and sharing intimate details of the daunting questions: “What do I do if my agent and I end up parting ways and/or my editor leaves?’
But before we do… here are a few things to know about feature interviews.
THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?
Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.
Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.
What can these interviews offer YOU?
These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:
- stay current with market trends
- hook an agent or editor
- find writing community & other resources
- discover workshops, contests, and other events
- figure out which path of publication is right for you
- know if your agent is a good match
And more!
AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*
Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

Heather, it’s so nice to have a returning guest visit the blog. The last time we shared a chat was in the October 2023 Feature Interview. Now, fast forward to April 2025. How time has flown by! Since then, you’ve been through the mountains, so to speak, on your publishing journey.
When reading over your application for the Feature Interview segment 2025, I thought it was interesting and kind of comical how the route to publishing sometimes takes such unorthodox paths… far from linear. Publishing moves at a pace and rhythm of its own choosing and, more often than not, in quite chaotic upside-down and crisscross patterns, but eventually, things DO move forward, which is hopeful. Speaking of which… let’s jump into the first question.
Could you share a little about your 2025 project and its significance to your writing journey? What makes this book special, and what interesting experiences has it had?
Thank you for having me back, Chelsea! You are so right about the far-from-linear path that publishing often takes, and my journey has been no exception! To answer your question about what made my 2025 project special, in short, it got me my first R&R (“revise and resubmit”), my first request for more work, and landed me my first agent. All amazing things!
To expand on that a little, in the spring of 2021, I had the opportunity to submit a manuscript for a professional critique through a webinar I hosted for our chapter of SCBWI (Eastern Pennsylvania’s chapter of The Society of Children’s Book Writers and Illustrators). I submitted a story that had been through several rounds of revision and critiques by my critique partners. The agent had a lot of positive feedback about the story’s character, voice, language, themes, and marketability, but she also had some suggestions for how she felt I could improve the plot’s middle section. Then, much to my surprise, she said that even though she was taking on “very few picture book text these days,” she “encouraged” me to query her for representation and was “happy to take another look” at my story. I knew then that I had something special!
I did a few more revisions and that summer, I queried her. Within two weeks, she responded, asking me to send more work! A first for me! She specified that she was not asking for an exclusive submission, but to check in with her if I received an offer of representation while she considered my work. So, I began sending my story out to other agents while waiting to hear back. One of those submissions was to Beth Marshea of Ladderbird Agenc,y who was a 12×12 Picture Book Challenge Featured Agent (“Gold” members of 12×12 receive special monthly submission opportunities). Beth responded the very day I sent her my manuscript to say, “When I tear up at the end of a PB I have to talk to the author!” After talking with Beth and sending her more work, she offered representation. I then went back to the agents who had my work and had not yet responded, including the first agent who was considering my work, but I ultimately signed with Beth. A few weeks later, we went out on submission with my story about a boy who wanted to be friends with a ghost!
For many writers AND/OR illustrators looking for literary representation, it’s the dream goal to find “the agent” and ideally work together for, if not the remainder of, then at least a significant chunk of their author and/or illustrator career. But, as we know, that’s not always the case. Agents move and sometimes leave the industry altogether, and so do editors.
Many creators might shudder in fear at the thought of “starting all over again” and wonder, ‘What happens if my agent/editor ends up leaving the business or we end up parting ways? Where does that leave me and my book? What are the next steps to take?’ Since you have some experience with the things listed above, could you share a bit about your experiences, as well as the steps you were able to take?
Again, you are so right, Chelsea! I had a wonderful working experience with Beth. She was enthusiastic about my work, we got a book deal on the first story I sent her, she negotiated my contract, and we went out on submission with a second story. But in the spring of 2023, Beth informed me that she decided to take a step back from representing authors. She would continue to represent me on the book I had coming out and negotiate any offers we received on the story we had on submission at that time, but that would be our last project together. I was so disappointed! And the thought of querying authors all over again was daunting.
But that wasn’t the only roadblock I encountered that spring. A month after Beth informed me that we would be parting ways, Beaming Books (with whom I had a contract for GILBERT AND THE GHOST) informed me that the acquiring editor would no longer be working for them. Then, the following month, the publisher informed me they decided to push GILBERT AND THE GHOST’s publication date from Fall 2024 to Fall 2026! I had the option to withdraw from my contract, but I knew that even if I received a new book deal the following day (hah!), the publication date would likely be the same (or farther out).
I took a little time to let all this news sink in and after collecting myself, I retrieved my old agent research and updated it. I polished the stories I felt had the most promise. I crafted a new bio for my query letter that included my new publication credits. Then, I spent the summer and fall querying agents again. I collected rejections again. But this time, I got three requests for more work, and it took less time to find new representation (six months vs. almost four years). Now, I’m represented by the amazing Amy Nielsen of The Purcell Agency. And (bonus!) Beaming Books decided to push the publication of GILBERT AND THE GHOST to 2025!
-WOW! Truly an amazing journey, Heather. And this speaks to your resilience and adaptability- which we all know are greatly needed qualities to stay afloat in this ever-changing industry.
Let’s talk a little about R&R’s. What experiences did you have with R&R’s, and how did they impact your writing? Explain.
Great question! My experience with an R&R is a perfect example of how subjective this business can be. As I mentioned above, the agent who requested an R&R on GILBERT felt the middle section needed revision and offered reasons why (she had some questions about the story’s believability). It is interesting to note that she felt the story’s ending was “sweet and satisfying.” I agreed with almost all her suggestions and revised accordingly. When I queried her, I thanked her for offering to look at my revision (which served as a reminder that she did) and briefly explained how I addressed her concerns. I also explained why I decided not to revise one item she commented on. She must have liked the changes I made because that led to her asking to see more of my work.
Interestingly, however, somewhere in the process of making these revisions, I had another critique opportunity with a different agent, and she had some different opinions. For example, she wanted Gilbert’s family to be more empathetic to his cause; to encourage him to be brave along the way. I wanted them to act more as antagonists (just not in a mean way), so I decided to ignore that suggestion. The agent also felt that an editor might shy away from my story because the ending wasn’t “decisive” enough. It was my intent to leave room for reader interpretation at the end, so I ignored that suggestion as well. I did agree with a few of her other suggestions, but I only incorporated the feedback that resonated with me.
I’m glad I followed my instincts, because the agent I ultimately signed with obviously loved the version of the story I chose to stick with, and it was the version that resulted in a book contract.
-I really love how you explained this, Heather, and I think it’s SO incredibly important for creatives to learn this balance as well, knowing what feedback to take and what feedback to ignore. Being flexible and open to edits and changes to your work is something you’ll always need to have in this field. That being said, knowing what resonates with your vision is crucial. If an agent suggests an edit that doesn’t align with the “heart” or “vision” of your story, knowing how to stand your ground and tactfully defend/explain your vision will go a long way in having a happy relationship, as well as being satisfied with your end product.
Let’s talk about unexpected – shifts in plans (and timelines). You mentioned that since signing the book contract and losing your agent AND the editor being let go, AND THEN the publisher pushing the pub date out by another TWO YEARS- Ahh!- that you then got a new agent -(yay!) and after this, the publisher pushed your pub date back up by one year. *Oh-my-goodness. Talk about a ROLLER COASTER. I almost got whiplash just from writing this…*
During this uncertain time, I can only imagine the overwhelming emotions you may have been going through. How did you manage to keep it together and stay the course? And what advice would you give to authors and/or illustrators who may be facing similar up-and-down challenges?
A wild ride, for sure! Of course, I was crushed to receive news that I had been “orphaned” and then that my book had been orphaned too. I was starting to feel invisible, just like the main character of my story. But I knew others who had been through similar situations, and I asked them about their experiences. It helped to know I wasn’t alone. I also counted my blessings. I had the support of my critique partners, family, and the kidlit community, and my first book was about to launch (PAISLEY’S BIG BIRTHDAY released in August 2023). I told myself that the delayed publication date for my second book would allow me more time to promote the first. I could also use the extra time to research and query agents as well as polish more manuscripts when received a request for more work. I took comfort in the fact that I found an agent who believed in me once, so I had faith I could do it again. And, in the process, I continued my “rejection ritual” that helps take the sting out of all the NOs. When I receive a pass on a submission, I put a dollar in my “Rejection Jar” (which I’ve recently re-named my “Not Yet Jar,” because at school visits I encourage students to think in terms of “not yet” instead of “no”). When I receive a “yes” I spend the money in the jar on something for myself. So, my advice to those who are facing challenges like this is: Take the time you need to grieve, find your support system, take a breath, get back in there, and believe in yourself!
-Something that I really loved that you said when you were expressing the up and down journey with this book was: “One of the main themes of the picture book is to believe and not give up, so I guess it’s fitting that it’s path to publication took believing and perseverance as well!” All I could think was YES, that is absolutely the truth!
No doubt, there were disappointing moments during your journey: close-calls, near-misses, and some tears shed along the way. But, at the end of the day, when it’s all said and done, would you say the rewards outweigh the moments of struggle? Explain.
Absolutely! I tend to look at the bright side of things, so when I hit a hurdle or roadblock, I tell myself that there is a reason for it. So maybe the delay in GILBERT’s publication was to allow me to savor PAISLEY a bit longer. I’ve had so much fun planning a launch, doing storytime events, school visits, book festivals, and more. Now I feel even more prepared to launch book number two and look forward to all the fun I’ll have sharing GILBERT AND THE GHOST with all those readers out there.
What have been some of the happiest moments of your publishing journey?
Oh, there have been so many! Besides signing with two agents and getting two book contracts, some of my happiest moments have occurred while promoting at events. I am fortunate to live near a few indie bookstores, and I’m a frequent visitor of Children’s Book World in Haverford, PA, so I asked them if they would host a book launch for my first book, PAISLEY’S BIG BIRTHDAY (they’ve agreed to host my launch for GILBERT too). Paisley is a bunny, so I baked and decorated carrot cupcakes and bunny-shaped sugar cookies and made “carrot” savory treat bags. I had several surprise guests, including my aunt who is a big fan of picture books (she was a kindergarten teacher in her former life). I had commissioned her to make me stuffed toys that looked like the main character and her brother, Paisley and Pip, so it was especially meaningful to have her at my launch. Paisley and Pip now come with me for all my book events!




Another highlight was meeting the illustrator of PAISLEY’S BIG BIRTHDAY, Natallia Bushuyeva. This was very unexpected, as she lives in France! My husband competes in triathlons and qualified for the 2023 World Championships in the half-IronMan which was held in Finland that year. After his race and before coming home, we vacationed for a few days in Paris and arranged to meet Natallia. We met at a little café and signed each other’s copies of PAISLEY. How cool is that?


I love sharing my love of books with children. I have done several storytime events at bookstores and libraries and have also done some school visits. Everything from the kids’ enthusiasm to the questions they ask to the fan mail is more than enough reason to know pursuing children’s book writing was the right path for me.



Why do YOU write? What does writing mean to you?
I write to engage the creative part of my brain and to connect with my inner child.
What do you hope your stories will give your readers?
I hope to connect with the children who need or want to hear the stories I want to tell.
What’s something that you think every author and/or illustrator should know about publishing that you wish you had known sooner?
I think it’s important to understand that children’s book writing and illustrating is a business. We can pour so much of ourselves into our stories, so it’s understandable why rejections feel personal and can downright hurt. But there are so many reasons why an agent or editor passes on a manuscript, even a well-written, marketable one. Keep writing and submitting – your “yes” is out there!
What are some writing resources/contests/groups/workshops/etc. that have benefited you most along the way? How have they helped you? Did they help you find community, critique groups, accountability partners, deepen craft, etc.?
I am the poster child for trying out writing resources! I could name so many specific resources I’ve used that have contributed to my journey in kidlit (way too many to list them all here), but I’ve grouped them in more general terms:
The library and bookstores: I check out stacks of books from my local library regularly. Not only have I read books on the craft of writing, but reading books in the format/genre in which I write (mostly picture and chapter books) helps me see what I can do to improve my own writing and to see what books are being published and by whom. Bookstores are also great because you can see how books are being positioned and promoted to boost sales.
Joining SCBWI led to finding my critique group; attending local and not-so-local, in-person and virtual conferences and events; and to a volunteer position. That led to connecting with other writers/authors, illustrators, and industry professionals; learning more about my craft and about the industry; and improving my writing, revision, and critiquing skills.
Joining challenges (like 12×12, StoryStorm, Reading for Research Month, and March on with Mentor Texts) challenged me to write and read more, connected me with like-minded creators and more critique partners, and encouraged me to persevere.
Entering contests (like PBParty, the Rising with the Stars mentorship, and the #PBChat mentorship), and applying for awards and conferences (like SCBWI awards/grants and the Rutgers One-on-One Plus conference) challenged me creatively and pushed me to get my work out there.
Subscribing to (a ton!) of podcasts, blogs, publisher mailing lists, and author/illustrator newsletters, has been hugely influential. I’ve learned about writing, marketing, and author visits; about classes, workshops, contests, and mentorships; about industry trends and changes; about agents, editors, and publishers; and more. These sites (Chelsea’s is one example) often offer opportunities to win prizes like free books and critiques, and I have been the winner of a few. Bonus: Subscribing is FREE!
What do you think the main keys are to staying the course and keeping your joy in publishing? Feel free to share as many keys as you like! We’re open to all the wisdom.
Prepare (learn your craft and about the industry; work on what you can control). Practice (write, revise, share, submit, repeat). Have a Positive attitude (celebrate small successes). Persist!
Speaking of wisdom: what’s one piece of writerly advice/wisdom that you feel has been most helpful to you as a writer?
Keep going!
Okay, now we’ve entered the book portion of the interview. Tell us about your newest book! Starting with: What was your inspiration?
My newest picture book, GILBERT AND THE GHOST (illustrated by Jess Mason; Beaming Books, August 2025), began with two things – a title idea and a childhood memory. The title came about during Tara Lazar’s 2020 StoryStorm challenge. I like wordplay and thought “ghost writer” had potential for a picture book title (notice it’s not the title of my book now). The childhood memory came from my happy place – the beach. Beginning when I was two years old, my parents and my aunt and uncle rented the same beach house every year. I have many fond memories of summer days with my cousins at the beach, but as I brainstormed ideas for what to do with my fabulous title, I recalled one memory in particular. Before we left our rental for the season, we would hide a note somewhere in the house, hoping to find a reply when we returned the following year. Surely someone would want to be our pen pal! The next year, we’d check our secret hiding spot. Did anyone reply? No. But our note was missing! Someone must have read it, right? Maybe they did reply, but another renter received the note before us. So, we tried again, for several years, believing that eventually we would become friends with another beach lover, even if we never met. With that memory in mind, I wondered if I could write a story about a child who wrote notes to a ghost he believed lived in his neighborhood, even though no one else believed. A friendship story between a child, who understood what it was like to feel invisible, just like a ghost, and a ghost, who might want a friend too. So, I did!
Here is what the jacket copy for GILBERT AND THE GHOST says:
The ghost at 632 Savannah Street is real . . . right?
Gilbert often feels invisible, just like the ghost living at 632 Savannah Street. Despite his family’s disbelief, Gilbert leaves gifts for the ghost: a friendship bracelet, a plate of cookies, even a drawing with a note. When each disappears one by one, Gilbert finds that believing and friendship are worth the effort.
For kids who might often feel unseen, Gilbert and the Ghost is a ghostly tale of overcoming obstacles and finding friendship in mysterious places. Gothic, whimsical illustrations make this picture book perfect for spooky season, while its earnest themes make it worth a read all year round.
I didn’t plan it, but I realized much later that the story themes in Gilbert are a lot like what many authors/illustrators experience when they are trying to succeed in the industry. Gilbert, who sometimes feels invisible, believes in something most others around him don’t; but he perseveres and patiently keeps trying to achieve his goal (even though sometimes that’s difficult). I think we in the kidlit community can relate to feeling invisible when we submit into the “void” and often hear nothing back. Yet, like Gilbert, we persevere and try to be patient (even though that’s often difficult!). I am fortunate to have a very supportive family, and I’ve found the kidlit community to be extremely encouraging, but I know some creators encounter a lot of unsupportive (even if well-meaning) “doubters” just like Gilbert does with his family. So, I dedicate this book to all of you out there who are taking the steps to pursue your dream. I believe in you!
You shared something with me about feedback you received from the publisher on your book’s ending, and I really loved this experience because I think it’s very important as a writer to know when to budge and be flexible on something and when to tactfully stand your ground on something that speaks to your authentic author “voice” and the intention and vision that you have for your work. Could you tell our readers about your experience with this?
Absolutely! Before we got an offer from Beaming Books on GILBERT, the acquisition team came back with a few questions, one of which was about the ending. Earlier in this interview I talked about receiving agent feedback regarding what she felt was an indecisive ending, so I worried I might not receive an offer from Beaming if I gave them the “wrong” answer. But it was also important to me that the ending stay true to my intent. I don’t want to give the ending away, so I will refrain from providing specifics, but I will say that I crafted a carefully worded answer to their question, sent it to my agent for approval, and she sent it along to Beaming Books. Thankfully, they offered!
What are you most excited about with the publication of this book?
Even though I’ve seen the final digital version, I’m looking forward to holding a copy in my hands! It’s been a long wait for this book and I’m incredibly proud of it. I’m also excited to see the educator guide my daughter is creating for the book (she’s a teacher and created a fabulous one for PAISLEY), for a ghost-themed book launch at Children’s Book World, and for more readings and school visits with children!
When does the book come out, and when can we pre-order?
GILBERT AND THE GHOST officially releases on August 19, 2025, but you can pre-order now! Ordering links can be found on my website HERE.
I have a special offer for everyone who pre-orders the book—free SWAG! To get your SWAG, email or message me with proof of your pre-order purchase (you can use the contact form on my website; links below).
Any last words of inspiration that you’d like to share with our readers today?
Take a lesson from Gilbert – believe in yourself!
Thank you for joining us again, Heather. It’s truly been a treat having you. We’re all wishing you the best and continued success on this mountainous journey that is kidlit publishing.
Thank you, Chelsea, for having me on your blog again!
But that’s not all, friends! Now it’s time for…
A GIVEAWAY!!!

This month, Heather is offering a choice of either one signed copy of GILBERT AND THE GHOST or one critique of a fiction picture book, up to 800 words (preferably fiction).
HOW TO ENTER THE GIVEAWAY
- Leave a comment on this post!
- And if you haven’t already, like this post and subscribe to the blog and/or newsletter!
That’s it!
Want extra entries? Share and tag on X @chellysbooks or Instagram @chelseasworldofbooks, and I’ll add your additional entry to the giveaway pool.
DEADLINE TO ENTER: 11:59 PM CST ON LAST DAY OF APRIL 2025
Did you enjoy this interview?
Thank the author & host by purchasing or reviewing a copy of one of their books or by requesting it be purchased by your local school or library! Using the sponsored links below to purchase also helps support this blog.

Heather Stigall uses her experience with children and her degrees in Child Development, Psychology-based Human Relations, and Social Work to create stories that speak to kids. She is the Critique Group/Meet & Greet Coordinator for the Eastern PA SCBWI Chapter, a member of the 12×12 Picture Book Challenge, and a wife and parent to five children and one pup. When she’s not writing, you can find Heather hanging out with her kids (hopefully at the beach), reading, eating chocolate, baking, or creating all sorts of treasures. Her debut picture book, PAISLEY’S BIG BIRTHDAY (Clavis Publishing) released in August 2023, is available in five additional languages and is a 2023 Keystone to Reading Elementary Book Award nominee. Her second picture book, GILBERT AND THE GHOST (Beaming Books) is due out August 2025. You can connect with Heather through her website, HeatherPierceStigall.com, and her social media links at https://linktr.ee/HeatherStigall. PAISLEY’S BIG BIRTHDAY (Clavis, 2023) GILBERT & THE GHOST (Beaming Books, 2025)
Connect with Heather Stigall www.HeatherPierceStigall.com FB Heather Pierce Stigall, IG @heather_stigall7, Bluesky: @heatherstigall7, Twitter/X @heather_stigall
Looking for custom writer, librarian, or book-lover-themed swag and/or accessories? Visit my Zazzle store! Want to see a curated list of my personal favorite books and recommendations? Visit my bookshop page! Want to browse favorite writing accessories, books by genre, and cozy reading must-haves? Visit my Amazon Storefront!
Looking for a specific topic? Browse the list below to find a link to information on one of these topics:
- Where to find FREE and PAID for writing memberships, craft workshops, contests, and other resources.
- How to query agents and editors and what they’re looking for.
- Where to find kidlit community and support from other writers or illustrators.
- Diversity, empathy, and kindness in kidlit and why it matters.
- Writing across genres.
- Pros and cons of small publishers, hybrid (or indie) publishing, and being agented VS. unagented.















































