SEPTEMBER 4TH, 2024, FEATURE INTERVIEW WITH FORMER NASA MOLECULAR MICROBIOLOGIST AND CHILDREN’S BOOK AUTHOR, HEATHER MORRIS, CONDUCTED BY CHILDREN’S BOOK WRITER, BLOGGER, AND FORMER LIBRARIAN, CHELSEA DICICCO

Today, I’m chatting with former NASA Molecular Microbiologist, and Children’s Book Author, Heather Morris. We’ll be discussing science in kidlit, querying trenches, close calls with agents and editors, as well as sharing some of our favorite resources and tips and tricks on starting your career with work-for-hire and direct submissions.

But before we do… here are a few things to know about feature interviews.

THE SCOOP: WHAT ARE FEATURE INTERVIEWS & WHO ARE THEY FOR?

Feature Interviews are a free resource for writers and illustrators at every stage of the publishing journey.

Every month, I collaborate with industry professionals—authors, illustrators, editors, and agents— many of whom were or currently are also educators and librarians, to discuss all things publishing.

What can these interviews offer YOU?

These interviews give readers an up-close and personal look at the world of publishing from an array of different perspectives on every side of the desk and offer insight into tips, resources, and advice on how to:

  • stay current with market trends
  • hook an agent or editor
  • find writing community & other resources
  • discover workshops, contests, and other events
  • figure out which path of publication is right for you
  • know if your agent is a good match

AND… if that’s not enough, every guest offers at least one giveaway prize—sometimes more. This means you have multiple opportunities to win prizes every month! *If you’re interested in entering the giveaway, scroll to the bottom of the interview for instructions.*

Not that we’ve shared a little about what’s in store… it’s time to jump into our interview!

Welcome to the blog, Heather! It’s so nice to have you with us. And it feels wild to think we’re already in SEPTEMBER. Where has this year gone?

Today, I’d love to start by asking you the #1 question: What led you to the beautiful yet rugged terrain of publishing?

First of all, thank you so much for inviting me to be on your blog, Chelsea! I love the way you phrased this first question - publishing is beautiful, but rugged. Full of so much joy and difficulty, all rolled into one journey. A part of me has always wanted to write - poetry, novels, essays, short stories, science articles, you name it. I think that’s what it truly means to be a “writer” - one who must write, who can’t help but write. When I was about seven years old, I found a typewriter in my grandfather’s office. I would spend hours typing poorly spelled stories. And then I never stopped. Even when I was pursuing my career in science (which I think we will get to below), I never stopped writing. So, the natural outgrowth of that is…eventually, you want to publish some of the stuff you’ve written. There’s a longing to share your work with others, and this is true for any art.

In your interview bio, you shared a little bit about your fascinating line of work as a molecular microbiologist and history working with NASA. So, I’m itching to know… how did publishing enter the mix?

Yes, in high school I found microbiology. And I decided I wanted to be an epidemiologist (a scientist who studies pandemics and the spread of disease), so I entered college as a Biology major. Because I still loved literature and stories, I ended up taking as many upper-level English classes as I could manage and still major in Biology. But eventually, I had to make a choice - what will I pursue? At that age, I couldn’t handle the subjectivity of writing. I also wasn’t able to handle the rejection that comes in this industry. I needed my answers to either be correct or not. Math, science, and chemistry filled that need.

After graduating from college, I knew I wanted to work in a laboratory, which meant graduate work. While in graduate school, I learned how crucial writing and publishing is in that world also. There’s a saying in the sciences - “publish or perish” - meaning you need to continue to experiment, continue to write up your results, continue to tell elegant “stories” in order to advance. And I LOVED it! I loved the research, I loved the writing, I loved the experimental design.

But all through this, I still wrote other things. Short stories, poetry, and more. Like I said before, I just have to write.

Then I had kids. And read to them. A LOT. And I thought to myself, “I could do this. I could write a picture book.” Ha! That sparked many years of beginning to learn how complex picture books are, and how much I DIDN’T know about how to write them.

Are you still working as a molecular microbiologist? If so, how do you manage both literary deadlines and work schedules?

I worked as a scientist for a NASA contractor until last year. At that point, I made the decision to write full-time. It was becoming impossible to balance work for NASA, the schedules of three kids, and my publishing commitments while also trying to write and revise new work. But I did juggle all of those for at least five years before taking the “plunge” into full-time writing.

Any tips for readers who may be balancing a day job in addition to pursuing publication?

It’s hard. It really is. Up until recently, I wrote after the kids went to bed most evenings. And on the weekends, and at their sporting events, and in their school pick-up lines, and I’d listen to craft books while grocery shopping. I actually still do most of these things. But now, I am usually able to enjoy being with my family in the evenings instead of disappearing to write, which is wonderful because my oldest is not far away from college! I don’t want to miss a moment with any of them! My family inspires, challenges, and delights me! They, along with my close friends, are what push me to be a better writer.

Has writing been something you’ve always enjoyed, or did this happen later in life?

Yes! I’ve always been a writer. I was the kid who talked her friends into writing fan fiction at sleepovers or while we were playing at each other’s houses! I actually have a notebook with a complete book-length novel that my friend and I co-wrote at age 11!

-I love this! And can definitely relate myself. :)

Did you ever think you’d have a career in publishing? Or was it a total surprise?

This is a dream come true! As a kid, I dreamed of writing and publishing books. As a teenager, I dreamed of writing and publishing books. As an adult, I dreamed of writing and publishing books. But I never gave myself space to pursue that dream. It wasn’t “practical.” It wasn’t a “dependable job.” I will forever be grateful to my husband who not only gives me the space to create and market and promote my writing, but who also initially pushed me to learn more. “You’ve always talked about this,” he said. “Why not give it a shot?”

Speaking of a career in publishing… I’m curious to learn more about yours. You mentioned in your bio that you were in the query trenches and have had many close calls with agents and editors. Could you elaborate on this?

As you said in your first question, the publishing industry is beautiful and rugged - filled with incredible delights and crushing disappointments. I began querying my picture book manuscripts in the fall of 2021, after I’d been writing, learning, revising, and polishing for almost two years. A few of my critique partners already had agents, and one of their agents opened for paid critiques. I sent him one of my picture book manuscripts and left glowing comments and requested more of my work! My first full request…and NOT through traditional querying.

Ultimately, he ended up passing, but I was still very encouraged that an agent at a well-known, highly respected agency had been so intrigued by my writing.

-Fascinating! I love hearing stories like this. It's so interesting to see different ways people make connections and grow in the writing community.

Behind the scenes, while I was writing picture books, I was also working on a middle-grade manuscript. My second, actually. I had already written one middle-grade book just to prove to myself that I could finish something coherent and lengthy. And the first chapter of this second book was getting lots of interest from agents at conferences I attended. I finally finished that manuscript and began querying. I sent it to forty agents (over the course of six months)…and received eight full requests! I was blown away. Two asked for revise and resubmits once they read my manuscript. And…

…all of them ended up passing.

I heard on a podcast - I think it was Manuscript Academy’s podcast - that if you’re getting a lot of full requests and then passes, your submission package is working, but there’s probably something about the full manuscript that needs tweaking. So, I took a step back, worked with a developmental editor, and learned a ton about how to really write a novel.

-Oh my gosh. I LOVE the Manuscript Academy podcast. It's full of so much great info for new (and seasoned) writers!

In the meantime, I wrote another middle-grade novel and more picture books. I queried my picture books a little. Most were passes, but I got a few requests for more work! And then…more passes. At an SCBWI conference this spring, I pitched my work to an agent who was someone I really wanted to work with. Through a long series of events (and this answer’s already long enough!), she ended up offering me representation, I signed with her in early July, and we’re on submission with a few of my picture books!

-AHH! Congratulations, Heather. What terrific news- I'm so excited for you!!

“So often, I feel like this industry makes things out to be very black and white. For example, you either query for representation OR you submit to publishers. I did both simultaneously…” -Heather Morris @morrwriting #featureinterview #chelseasworldofbooks

I know this year you had your debut book published with Gnome Road Publishing—congratulations! That’s incredibly exciting and such a huge accomplishment, especially since you went at this without the aid of a literary agent. Could you tell us about how you ended up getting a book deal with the publisher?

Thanks so much, Chelsea! Trunk Goes Thunk! releases on October 8, and I couldn’t be more thrilled with this book and the whole publishing experience.

Gnome Road Publishing published its first round of books in the Spring of 2023. Since then, they have released four titles twice a year. Sandra Sutter, the publisher and lead editor at Gnome Road, conducted a series of interviews on blogs in 2021 and 2022. As I read about what she was looking to publish with her new press, I resonated with her focus on “re-readability.” She offered special submission opportunities on these blog interviews, one of which I was fortunate enough to win. I sent in a picture book manuscript (not Trunk), which Sandra took to her acquisitions team. Ultimately, they decided to pass, but I learned a little more about what she was looking for.

-This is great insight for readers, Heather. Thanks for sharing. There are really SO many ways for authors to go about finding a spot in publishing. You just really have to be open to putting yourself out there and making the connections.

When I wrote Trunk Goes Thunk! almost a year later, I sent it exclusively to Sandra. I wanted her to have first dibs on this story. I felt confident she would love it based on her wishlist and what I had learned from emailing with her about my other manuscript. Waiting for her response felt endless, but eventually, she wrote to say she wanted to buy it!

-Yay! I love happy endings. :)

Could you share your experience of how managing a book deal worked directly with the publisher without having representation?

It was very straightforward. Sandra and I met on Zoom to discuss her offer and any questions I might have, then she sent over her standard contract. She told me to take my time, read it through, and ask questions if I had them.

-Love this form of communication. It sound like she'd be great to work with.

Fortunately, I had made some connections in the publishing world, and a few of my author friends had already signed contracts with Gnome Road. I reached out to them to ask about their experiences, and every one of them had nothing but praise. Also, I have critique partners who, at that point, had already signed contracts with Big Five publishers. I asked them to take a look at the Gnome Road contract, and they gave it a green light also.

-So cool that you had friends with firsthand experience, who were able to help guide you and give feedback when you turned to them. Love this!

Were there any complications you ran into during this process- and if so, what was the outcome?

None whatsoever. Working with Sandra and Gnome Road has been smooth and absolutely delightful.

-We love to hear things like this!

Do you have any tips for readers who may be looking to submit directly to publishers versus querying for literary representation?

So often, I feel like this industry makes things out to be very black and white. For example, you either query for representation OR you submit to publishers. I did both simultaneously. I kept an extensive spreadsheet and tracked all my submissions, and (this is crucial) I only sent a manuscript to an agent or a publisher if I thought it would fit their list. And I tailored my query letters very specifically. Both to agents and publishers. Which is why I’ve only sent out about 60-70 agent queries total.

It takes a lot of research. Which takes a lot of time. But I sent a Southern-themed manuscript to Pelican Publishing and Peachtree Publishing, and got very nice passes from both (as in “this wasn’t a fit, but send us more of your work if you think it would fit our list”). I sent a different manuscript to other publishers. And a third to another set of publishers. All while querying those same manuscripts to agents. Ultimately, I wanted to secure representation for my long-term career, but I never thought these manuscripts were going to be the only ones I wrote, so if I happened to sell them along the way, GREAT!

Let’s talk publishing houses. What made you choose Gnome Road Publishing for your work? And did you submit to any other publishing houses or have any other competing offers?

As I mentioned in my story above, I only sent Trunk to Gnome Road. I started with Sandra because I really wanted to work with her and I thought this book would fit her list. Also, since I had not yet secured representation, I could only submit to publishers that accept unagented submissions. There are quite a few publishing houses that are well known that have open submissions (Charlesbridge, Chronicle, Holiday House), and I may have continued down my list if Gnome Road had passed…but thankfully, they didn’t!

However, because I hadn’t sent this manuscript to any agents, I couldn’t use Sandra’s offer as something to nudge agents with. Which meant I finalized the sale myself.

What kind of book deal were you offered? Was it a single sale, as in they bought one manuscript, or was it a multiple-book deal?

Gnome Road only offers single sale contracts…but there is more exciting news to come on that front that I hope to be able to share soon!

Do you have any fun WIP brewing? If so, what genre?

I’m currently working on revisions to a new picture book idea based on a little story I wrote for a contest. It’s morphing into something quite fun and magical.

I’m also revising my fourth complete middle-grade novel. I hope to have those edits done before the end of the year in case my agent and I decide to send it out on submission.

Finally, I have another middle-grade novel idea knocking around in my brain. It’s unlike anything I’ve written before - adventure, mystery, and a hefty dose of friendship. Well, the friendship part is a theme in all my work, but the other stuff is new. 🙂

You mentioned querying agents, so what ultimately made you decide not to go the representation route for your first book deal?

As I mentioned a little earlier, I sent Trunk to Sandra exclusively. Perhaps that may not have been the most “popular” or “acceptable” decision - some may argue that I should have simultaneously submitted it to agents - but I went with my gut. Again, if Sandra and Gnome Road had passed, I am sure I would have queried this manuscript broadly, but everything worked out in the end.

Do you plan to continue publishing without literary representation in the future or do you think you’re leaning toward acquiring representation down the line? Why or why not?

Definitely not! I’ve always been interested in securing literary representation for my career. I knew I wanted help with marketing, strategizing about the best manuscripts to send on submission, help identifying interested editors, and someone to help with the business side of the publishing industry (contract negotiation, royalties, foreign rights, etc.).

Which is why I’m so overjoyed that I’ve partnered with Kristen Terrette at Martin Literary Management! And we’re already out on submission with a few of my picture book manuscripts.

Let's talk a little about your experience with the educational market and work-for-hire. Could you shed more light on these interesting avenues of publishing and how one might approach entering one of these doors?

I first heard of the write-for-hire market from a fellow writer that I met through Twitter/X. She told me about an upcoming webinar in her SCBWI region that was all about breaking into the write-for-hire market. “You’re a scientist. You’d be great for this,” she said. And after I heard the presentation, I was definitely intrigued. The presenters did a fabulous job of breaking down the steps you need to take into manageable chunks - doing research on the publishers out there, preparing a submission package (VERY different from querying agents), etc.

So I wrote a few samples, worked on my resume (not at all the resume you’re thinking of, I can assure you, this one is SUPER fun!), and wrote a cover letter. I did my research on publishers and talked to some other writers I knew who had done some write-for-hire work. Then I sent out my package to four or five educational market publishers (Roarke, Abdo, and others)...and waited.

About one year later, I heard from RedLine Editorial, one of the places I’d sent my submission package. They asked if I wanted to write one book in a series of climate books they were putting together for North Star Editions. Since then, I’ve written four books for them!

-That's incredible! How very cool.

So, what has the work-for-hire experience been like for you? And what would you like to share about this with other readers who may be interested in dipping their toes into this side of publishing?


I really love the research involved in write-for-hire (everything I’ve written has been nonfiction), along with the specifications and structure from the publisher. It’s almost like putting together a puzzle - how to fit specific pieces into their places to make a beautiful picture.

“My suggestion would be to have patience, persistence, and hold onto your sense of wonder. I think many people – myself included – make the mistake of thinking that breaking into publishing will be relatively easy… But like any industry, craft, and profession, it takes time to learn, to practice, to build networks and community.” -Heather Morris @morrwriting

What have been some of the most influential writing groups/conferences you’ve attended or been part of- and what specifically stood out to you about them?

I highly recommend two conferences - the ABLA Big Sur conference and the Rutgers Council on Children’s Literature One-to-One Plus conference. The first used to be held in both Big Sur, CA and on Cape Cod, MA. Now, I think they’ve condensed to one conference in February in Big Sur.

This conference gives you the opportunity to meet in small groups with ABLA agents, editors, and big name writers (Neil Shusterman, Rajani La Rocca, and more). I made some close writing friends at this conference, had a wonderful time swapping stories with full-time authors, and got real-time feedback from agents. It was great, but it is pricey.

-Wow, this is a TERRIFIC resource, Heather. Thanks so much for sharing this with our readers!

The RUCCL One-to-One Plus conference is held every October on the campus of Rutgers University in New Jersey, when the leaves are changing color. It’s gorgeous! Every mentee is guaranteed an HOUR of one on one feedback with an agent, editor, or author (mentors)! And you have another hour of roundtable discussion with six mentors and six mentees, meaning you get to meet six editors, agents, and authors! There’s plenty of time to talk and mingle at lunch, and the presentations are great. It is one full day. You have to send in an application to be considered. Applications for the fall are due the summer before.

-That sounds amazing!

I heard you got to give a presentation at your regional SCBWI conference- (very cool btw!) Which region are you a member of, and what was your presentation about?


Thank you! Yes, it was an honor to be able to present at the Spring 2023 conference for Southern Breeze. Our regional advisors asked for proposals for conference topics and I had just finished my first two write-for-hire books. I reached out to another author in my region, Heather Montgomery, who has written LOTS of children’s books - both for the trade and educational markets - and asked if she wanted to do a presentation on the write-for-hire market together. She agreed! It was the “Two Heathers” presentation, and we had a blast!

In fact, if you’d like more information on the write-for-hire market - what it is and how to break into it, the slides from that presentation are on my website HERE.

-THIS IS AMAZING! I feel like I'm in resource heaven!

Later on, in November 2023, I ended up stepping in to present at a smaller Middle Grade intensive that we had for our Southern Breeze region. I talked about working with editors, and that presentation is also on my website HERE.

For people who are just starting out in this line of work… what suggestions/tips/tricks do you have on navigating the ever-changing and competitive waters of kidlit publishing? And what recommendations do you have on places where they can go to find information on the industry, improve craft, or find community?

For those starting out…welcome! And congratulations! You’re embarking on a difficult journey. It’s a long road, filled with detours, stop lights that don’t change for a LOOOONG time, potholes, and potentially dangerous paths (if you don’t stop to read the signs). But it has magnificent views! And the unbelievable joy, honor, and gift of writing for the best audience - KIDS!

My suggestion would be to have patience, persistence, and hold onto your sense of wonder. I think many people - myself included - make the mistake of thinking that breaking into publishing will be relatively easy. “I like writing. I made pretty good grades in English in college and high school.” But like any industry, craft, and profession, it takes time to learn, to practice, to build networks and community. It has helped me to think of this publishing process as not only a journey, but a career switch. I had to “go back to college” (take LOTS of courses through Highlights and the 12x12 picture book challenge and more, watch LOTS of webinars, attend LOTS of conferences, and write a LOT) for about four years before I could really enter the industry and find a “job” (i.e. sign a contract).

My suggestion would be to have patience, persistence, and hold onto your sense of wonder. I think many people – myself included – make the mistake of thinking that breaking into publishing will be relatively easy… But like any industry, craft, and profession, it takes time to learn, to practice, to build networks and community.

“It’s amazing for me to consider that kids that I’ve never met, adults I’ve never met, will read my words. I can’t express how much it means to me. The whole idea that we can make marks on a page that another person will pick up and understand and then layer their personal experience on top of…it’s magic. Sheer magic.”

What have been your favorite parts of kidlit publishing so far?

Talking with kids from schools all over the country! Interacting with readers is my FAVORITE! But…Seeing my book covers and holding my words in print were close seconds. 🙂

What are some challenges you’ve faced on this journey, and how were you able to overcome them?

About two years into this process of shifting careers, I became really disheartened. I had been writing and revising. I’d joined a critique group or two. I’d attended conferences and studied and read the books, and I felt like I wasn’t getting anywhere. Then I’d get on social media and try to engage, but I’d just see happy posts about book deals and agent signings and author visits. Don’t get me wrong, I was genuinely happy for these authors - they are my online community! But it was still hard.

One of the best things for me was setting boundaries on social media. And then taking the time that I had been spending scrolling and posting and taking the perfect picture or making the best Canva post…and using it to write. I wrote and wrote and wrote. All kinds of things in all kinds of genres. I played with words and did writing exercises and had FUN! I rediscovered my love of writing, for the joy of writing.

I also leaned into my family and friends, spending lots of time with them, NOT talking about the publishing industry. 🙂

Writing is a deeply personal pursuit that is highly focused on creativity. What is your main reason for writing? And what does it mean to YOU to write and share books with others?

It is amazing for me to consider that kids that I’ve never met, adults I’ve never met, will read my words. I can’t express how much it means to me. The whole idea that we can make marks on a page that another person will pick up and understand and then layer their personal experience on top of…it’s magic. Sheer magic.

Speaking of writing… it’s time for my favorite part of the interview. THE BOOKS!

“I like to say my books/stories are filled with science, wonder, and imagination. Nature also features strongly in all my writing. I love being out in the natural world.” Heather Morris @morrwriting


We’d love to hear about the book(s) you’ve published. Tell us all about it(them)!

Trunk Goes Thunk! Is my debut picture book! But I had two educational market books come out last August -

Climate Crisis in the Southeast (Focus Readers/North Star Editions) and Top Brands: Disney (Apex/North Star Editions). It was so much fun to write about Disney for that second book! And I had a blast with all the research for Climate Crisis.

I also have two more books releasing from Apex/North Star Editions this month, both in their Dog Breeds series. I got to write about Dachshunds and Staffordshire Bull Terriers and learned a ton about both of these unique and interesting breeds!

On July 8 of this year, The Haunted States of America released from Godwin Books/Macmillan. This anthology is a collection of 52 short stories by 52 different SCBWI authors representing every state, Puerto Rico, and the District of Columbia! Each spooky story has a gorgeous illustration by the remarkable illustrator, Solomon Hughes. It’s an honor to have my ghost story - “White Thing” - represent Alabama in this cool collection!

What was your inspiration for writing it(them), and what do you hope your story/stories will give your readers?

I like to say my books/stories are filled with science, wonder, and imagination. Nature also features strongly in all my writing. I love being out in the natural world. My corner of creation is lovely - rolling hills, deep rivers, temperate forests, high biodiversity, more caves than most of the rest of the world. It’s a pretty great place for inspiration. My family also inspires me. My kids challenge me, give me great ideas, and, of course, give me honest feedback. And my grandfather gave me the idea for my “White Thing” story!

Do you have any favorite book spreads? If so, which one(s) and why? Also, if you have any pictures to share, we’d love to see them!

YES!! My illustrators for Trunk Goes Thunk!, Chantelle and Burgen Thorne, are OUTSTANDING! They are incredibly talented. I was blown away by the care and beauty that they infused into every spread of this lovely book. But I confess, I do have a favorite. I absolutely love otters, and there’s one spread in the book that shows the log in summer and in winter…and - without knowing how much I adore otters! - they drew the cutest little guys sunning on the log!! Here it is:

“I like to say my books/stories are filled with science, wonder, and imagination. Nature also features strongly in all my writing. I love being out in the natural world.”

Have you had a chance to do any book events since its launch? If so, we’d love to hear about it and see some photos if you have any and would like to share!

I have done a few book events! I did multiple Zoom and one in-person author visit last spring, where I spoke about my upcoming books and the science and inspiration that went into writing them. I’ve also participated in two different book festivals where I took pre-orders for my books and sold copies of my educational market books and some other anthologies that I’ve contributed to (adult market books).

The festivals are fun, though sometimes it feels like you’re running a lemonade stand. :) You sit and wait until someone “drives by,” and then you say “hello,” stand up, and try to engage. I enjoy meeting new people and hearing their stories so that part is fun! I’ve learned that you may not sell many books, but you’ll make connections, and I always have a sign-up sheet for my quarterly newsletter.

-I love that analogy.
If applicable- What has been your favorite part of author events?

I love author visits ‘cause you get to interact with KIDS! If you can’t tell, I really enjoy being around kids. They ask great questions, they won’t sugar-coat their feedback, and they’re so passionate about what they like. I can’t wait to keep booking more and more of these events!

If applicable- What kind of events have you been able to host, and how were the events arranged? Did you reach out directly? If so, how? (Email? Phone call? etc.) And what places have you been able to visit? (Farmer’s Markets/Libraries/Schools/Bookstores, ETC.)?

I’ve participated in book festivals, done one in-person author visit, multiple Zoom author visits, and been a panelist for a few different events. For two of these, I was contacted by someone I had met at another event. They told me about the book festival or author visit they wanted me to do and asked if I was interested. For all the others, I had to reach out via phone or email (I’ve done both), explain who I am and about my book, and ask if they are interested. I think calling bookstores works better because you can learn the person’s name and explain more about yourself. Then, you can follow up with an email.

Coming up in the next few months, I’ll be participating in the Mississippi Book Festival in Jackson in September, and I have multiple book signings/story times booked in October!

Do you have any final words of wisdom you’d like to share with readers today that you wish you had known when you first started pursuing publication?

I’m so grateful to be writing books for kids and so thankful to be talking to you, Chelsea! I wish I had known to slow down and not be in a rush to be published. I wish I had allowed myself to “play,” to experiment, earlier. I eventually got to that point, but it took a little while.

-Lovely advice to end on, Heather. Thanks again for being with us today. It's been an absolute treasure getting to hear more about your wonderful "story behind the story" of publishing. And you've given us so many great tips, resources, and pieces of advice. I'll be keeping my eye out for your forthcoming books!

And now it's time for some GIVEAWAYS!

This month, Heather is offering TWO giveaway prizes- one prize per winner– TWO WINNERS TOTAL!

  • One picture book manuscript (fiction or nonfiction, 800 words or less) OR 1 query letter critique
  • One 30 minute, ask me anything session

HOW TO ENTER THE GIVEAWAY

  • Leave a comment on this post!
  • And if you haven’t already, like this post and subscribe to the blog and/or newsletter!

That’s it!

DEADLINE TO ENTER: September 30th, 11:59 PM CST

Want extra entries? Retweet on X or share on Instagram (story or post) with a link to this article and mention my handle (Instagram @chelseasworldofbooks X @chellysbooks).

FAQ:

What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed before this month, all you’ll need to do is LIKE this Feature Interview and leave your COMMENT below this post within the deadline (the current month/year entry was posted).

Did you enjoy this interview?

Thank the author & host by purchasing a copy of one of their books or by requesting it be purchased at your local library! Using the sponsored links below supports this blog.

BOOK LINKS

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In this Feature Interview, I talk with former NASA Molecular Microbiologist and Children's Book Author, Heather Morris. Heather shares her insight on publishing across the educational market, work-for-hire, direct to publisher, and with literary representation, and offers a treasure trove of resources for aspiring and current authors on how to grow community and make connections in the kidlit world. This month, Heather is offering 2 giveaways- 1 prize each to each winner- 2 winners total! Be sure to comment on the post for a chance to win. Retweet & share for extra entries.

Purchase ADHD AND ME

Heather C. Morris is the grateful author of multiple books for kids – fiction, nonfiction, picture books, and middle grade – including Trunk Goes Thunk! (Gnome Road Publishing, 2024), and a ghost story in the Haunted States of America Anthology (Godwin Books/Macmillan, 2024). She is an active member of the Society of Children’s Book Writers and Illustrators (SCBWI), the Middle Grade Hub, and the 12×12 picture book challenge.  When she’s not reading or writing, you’ll find her hiking the surrounding Appalachian Mountains with her husband, their three kids, and their rescued border collie. Heather is represented by Kristen Terrette at Martin Literary Management.

Connect with Heather: Website: www.heathercmorris.com Instagram: morr_writing Twitter/X: morrwriting

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DECEMBER 2023 FEATURE INTERVIEW WITH COPYWRITER AND CHILDREN’S BOOK AUTHOR HOWARD PEARLSTEIN, CONDUCTED BY KIDLIT WRITER, BLOGGER & LIBRARIAN CHELSEA DICICCO

Hello, and welcome back to Chelsea’s World of Books blog. It’s time for another Feature Interview. If this is your first time visiting, let me tell you a little about what makes these segments so valuable.

WHAT’S SO GREAT ABOUT FEATURE INTERVIEWS?

Feature Interviews are an INVALUABLE resource for writers and illustrators at every stage of their publishing journey. Not only are they a great way to stay current on market trends and learn more about the industry’s ins and outs, but they also give readers an up close & personal look at the world of publication from the perspectives of a diverse collection of creators.

Every month, I sit down with members of the writing community, and we discuss everything publishing.

Here are some of the things we talk about:

  • Writing workshops and resources
  • Diversity in literature and why it matters
  • Where to find support and community
  • How to improve writing craft and set goals
  • How to deal with setbacks/disappointments and WAITING
  • Helpful tips and suggestions for aspiring authors and illustrators
  • Querying agents, contract negotiations, book deals, and time frames
  • And of course- NEW BOOKS!

So, now that you know what to expect… let’s get into our interview.

Author Bio

Howard Pearlstein is the author of nine picture books that have been translated into five languages. His upcoming titles in 2024 and 2025 include This Book Is Not For You and The Bad Book for Good Kids, both published by Familius. Howard is also the founder of Copy Rocket, an advertising copywriting agency, and has worked on some of the world’s most popular brands, including Toyota, Verizon and Mitsubishi. A California native, Howard now lives in Birmingham, Alabama with his wife, Debi. Howard has three daughters, Amanda, Jacquie and Emily, who live across the country, and one dog, Maeby, who still lives at home.

bEGINNING

I love starting these interviews by asking my guests how they ended up in the wonderful world of kidlit. Can you tell us how you arrived here?

How I ended up in the world of kidlit is a much longer story than we have time for today. But I can say that in 2018, I went through a period of self-reflection. Up until that point, my entire career had been in advertising. I loved the career and was proud of the work I had created. But, as I looked back, I realized that I hadn’t created anything for myself, anything personal. Since advertising really is telling a story with an interplay of pictures of words, I had a revelation that I should be able to write picture books. Of course, I had no idea what I was doing, so the first thing I did was Google “How to write picture books.”

And you’re the founder of a copywriting advertising agency. Can you tell us how that lends a role in your writing career?

I’ve been a copywriter since graduating from college and I truly believe that my advertising experience has provided the perfect training for writing picture books. In many ways, the process is similar:

-	You have to come up with a concept on how you will communicate an idea.
-	You have to understand who your target audience is and what motivates them.
-	You need to know what goals you’re trying to achieve.
-	You then need to create words and visuals that go together to tell the story in the most creative way possible.
-	You also need to use the fewest words possible to get across your message.
-	You want the final product to be something that speaks to the audience on an emotional level since that’s what sells.

PUBLICATION ROUTE: QUERYING & SUBMISSIONS/ AGENTS & PUBLISHING HOUSES

Can you tell us a little bit about your publication route. When did you first start querying agents/submitting to publishing houses?

After deciding to write picture books in 2018, I began querying my first manuscript, Orange Porange, in 2019. 

Were you agented for your first book deals? If not, can you explain what the submission process was like when sending manuscripts directly to publishing houses? And share some details on the timeframe that it took for you to land your first publishing book deal?

I began the submission process without an agent. In fact, I just signed with an agent last month (finally), Jes Trudel with The Rights Factory. Without an agent, the submission process is extremely tedious. First, you have to find which publishers accept unsolicited manuscripts. Then you have to research each publisher individually to see if their list aligns with your story. Then, you have to put together a query letter. Since I was so new to publishing, I again had to turn to Google and ask, “How do you get a picture book published.” Luckily, there’s a wealth of great information available. 
With Orange Porange, I started querying in July of 2019 and was lucky enough to find a home for it in August with Marshall-Cavendish.

Now I understand you recently got some very exciting news. Would you like to share this with us?

I touched on it earlier, but I finally have an agent! I had queried Jes Trudel with The Rights Factory with a new manuscript, and, on her Query Manager page, she allowed authors to submit additional manuscripts. I took advantage of that and was definitely excited when she reached out to me and wanted to talk. We had a great Zoom call, and I signed with her about a week later.
 I do hope everyone keeps in mind that I’ve been querying agents relentlessly for 5 years. In fact, one agency told me to stop querying them altogether. Querying publishers and agents is not an easy process.

CHALLENGES, ROADBLOCKS & INSPIRATION

What are some difficulties you’ve personally faced throughout your publication journey and what helped you to overcome them?

Constant rejection is by far the biggest difficulty. You receive one form rejection letter after another – or nothing at all. For me, what helped to overcome this difficulty was always keeping my commitment to my goal (to be a picture book author) front and center at all times. Challenges, obstacles, and difficulties don’t matter when you’re 100% dedicated to your destination.

I love that! "Challenges, obstacles, and difficulties don't matter when you're 100% DEDICATED TO YOUR DESTINATION."

What has been your biggest source of inspiration to keep going?

My biggest source of inspiration is my desire to make a career out of writing picture books. Right now, the royalty checks don’t come anywhere close to paying the bills, so I know I need to keep writing more (and better) books to make that goal a reality.

AUTHOR EVENTS: SCHOOL & LIBRARY VISITS AND FESTIVALS (INCLUDE PICS)

Let’s talk about author visits! Being a librarian and kidlit author myself, author visits are one of my FAVORITE things! Can you tell us a little bit about some of your experiences visiting schools/libraries/festivals?

I just had my first author visit on Halloween, and it was fantastic. I wanted to make my presentation perfect, so I spent weeks working on it. I think this idea that it had to be perfect came from my advertising background, where so much is always riding on client presentations. My wife finally told me to just relax and have fun. I did and ended up having a great time presenting to first graders and then second graders. I’ve always heard that you have to be prepared for anything with school presentations. This is definitely true – and I wasn’t prepared for one question. I read one of my books, Tribeca, about a three-legged cat, and one of the students asked if I had a pet. We recently had to put our dog to sleep, so I was caught completely off-guard by the question and didn’t know what to say. I finally answered, “I used to.” So, besides that moment, the visit was awesome.
 I’ve also recently been trying to get out into the community by having a booth at a local farmers market and a book festival. Those have been a lot of fun and very rewarding in the sense that it’s very rewarding to hand someone something you’ve created, and they pay you for it right on the spot. I’m hoping that attendance at these types of events will lead to more exposure for me beyond the events themselves.
Any suggestions for authors or illustrators who may be newly debuting on how to go about booking visits like these?

I wish I knew the secret to cracking the school visit code. I got lucky with my one school visit because it was at my wife’s former school. I’ve reached out to other local schools and haven’t heard a word back from any of them. I’m thinking the key to this, just like getting published, is to be completely committed and to not let anything deter you. 

PUBLISHING RESOURCES & TIPS

If you had to share three of the greatest resources you’ve found in the kidlit publishing industry so far, what would they be, and why are they so valuable?

There are so many resources out there that it’s difficult to choose just three. When I began writing picture books, I simply scoured Google for any and all info I could find. I can’t remember all the sites I visited. However, once I started submitting, I found several good resources for finding publishers that accept unsolicited manuscripts. One source for that that seems particularly thorough and up-to-date is https://bitsykemper.com/publishers/. I also listened to quite few podcasts. Two that I found the most useful The Yarn (Travis Jonker and Colby Sharp) and Literaticast (Jennifer Laughran). Finally, there’s a regular newsletter called QueryTracker Weekly Update. I think it’s by the same company that does Query Manager. Anyway, this newsletter provides updates on which agents are open for submissions and the genres they represent. It’s where I saw that Jes was open, so I highly recommend that people sign up for it.
 
Are there any tips you would like to share with our readers that you wish you had known when you were just starting down the road of kidlit publishing?

Besides not knowing anything about picture books, I also didn’t know how slow the publishing industry is. Having spent my entire career in advertising, I’m used to a start-to-finish process that can take as little as the same day to maybe a month or so for large-scale TV commercials. With publishing, everything moves slowly. For example, I signed the contract for my book that’s coming out in 2025 back in 2021. 

And now, we’re moving onto my favorite part of the interview- the books!

BOOKS!

I would love to hear about some of your books and the inspirations behind them! Could you tell us a little about them?

Here’s the inspiration for a couple of books:

Connor Crowe Can’t Let Go

•	My wife and I went out to breakfast one day and it seemed like every parent was on his or her phone rather than paying attention to their children. When the kids started getting antsy, the parents gave them their phones to occupy them. I thought this was incredibly sad to see families barely interacting with each other. I remembered a story from when I was little about a boy who pushed vegetables onto his fork with his thumb, even though his parents told him not to. He kept doing it and one day vegetables started growing from his thumb. At first it was cool, but then the vegetables grew out of control. I thought a similar premise could work for a boy who’s addicted to his device and then realizes the consequences. I wanted this story to be a cautionary tale about the dangers of choosing devices over people.

Tribeca

•	My oldest daughter Amanda, a lawyer with the department of justice, called me one day and said I should write a picture book about the three-legged cat she and her girlfriend had fostered and that was eventually adopted by a family with a three-legged dog. I told her it was a great idea, but I’d only write it if she wrote it with me. Luckily, she agreed. I wrote a first draft, sent it to Amanda, she refined it, and then we went back and forth a few times to fine tune it. Writing the story from Tribeca’s perspective and about the thoughts and fears a foster cat could have made the process a lot of fun. When we started sending out queries, one publisher, Margie Blumberg from MB Publishing, gave us some really wonderful feedback. We revised the manuscript with her insights and continued with the querying process. I really think her input helped this story get out of the slush pile.

Do you have a favorite book that you’ve published? If so, which one and why? (If you have more than one favorite- feel free to share!)

Orange Porange is near and dear to my heart because it was my first published book (and I think the story is funny and sweet). But, I have to say my favorite is The Old Man Eating Alone. First, I really love that it has such a different premise than most picture books. It covers death and dying and it’s about a friendship about an old man and a young girl. I also love the illustrations by Hilde Groven. I think they’re beautiful. But the main reason it’s my favorite is because it was inspired by my youngest daughter Emily. She has always been very empathetic and one of the things that upset her the most, from a young age, was seeing old men eating by themselves. I have no idea why. But I took this idea of an old man eating alone and thought about how I could transform this sad premise into something else. While the story has sadness and deals with dying, it gives the reader an opportunity to look at loss from a different perspective.

Do you have a favorite spread in your books? We’d love to see it/hear about it! Why is it your favorite? And who is the illustrator behind it? (feel free to share pictures of your favorite illustrations if you’d like to!)

I have so many illustrations that I love, but I’ll include one from Orange Porange. One of the main reasons that it’s so special is that it was illustrated by my friend and former advertising partner, Rob Hardison. When I was learning about picture books, everything I read said that the publisher chooses the illustrator. But when I signed the contract with Marshall-Cavendish, they said that I could choose my own illustrator. Rob and I had worked together for years and had done so many great ads. I knew he was a talented illustrator, so I asked him if he wanted to work with me on this. Luckily, he did. We conceived the idea of the characters together, but then Rob brought them to life perfectly. I chose this particular illustration because I love the way Rob made Orange and Purple look so happy. I have no idea how, with just a few lines, he was able to have them express so much joy.

Thank you so much for being with us today, Howard, and for sharing all this great information with our readers. We’re so glad to have had you with us. But don’t go away just yet- because we’ve now arrived at our PRIZE GIVEAWAY portion of the interview.

GIVEAWAY PRIZE

During the month of December, 2023, Howard is offering the following giveaway prize to one winner:

A classroom/library visit (zoom / in person, if local) or book reading.

* LIBRARIANS AND TEACHERS, WE’RE LOOKING AT YOU!*

HOW TO ENTER THE GIVEAWAY

During the month of December 2023:

  1. Subscribe to the blog
  2. Like this blog post
  3. Leave a comment below letting me know you’ve done both. (If the guest is offering more than one prize, please specify which you’d like in the comments below.)

Entry window: December 1st-31st.

FAQ: What if I was already subscribed to the blog? Does that mean I won’t qualify for the Prize Giveaway? Not at all! If you subscribed PRIOR to this month, all you’ll need to do is LIKE this Feature Interview and leave your comment below this post.

Connect with Howard Pearlstein

Website: https://www.howardpearlstein.com/

Facebook: https://www.facebook.com/howard.pearlstein

Instagram: https://www.instagram.com/howard.pearlstein/

X: https://twitter.com/HowPearlstein

2024 FEATURE INTERVIEW GUEST LIST WITH CHILDREN’S BOOK AUTHOR, BLOGGER & LIBRARIAN, CHELSEA DICICCO

WOW, WOW, WOW!

Hello writing friends! Welcome to my official 2024 Feature Interview Guest List announcement post. If you've kept up with my social media, it's no secret that this year's Feature Interview candidate list was nothing short of incredible. The number of talented applicants from all over the world that flowed into my inbox in just a little over a month was astounding. So much so, in fact, that it inspired me to DOUBLE up my guest list. That's right-- now, instead of one Feature Interview a month, you'll be getting two! 

And that's not the only change coming your way in 2024. In times past, I've made it my goal to post a new Feature Interview the first of every month (rain or shine). Now, my Feature Interviews will be on a set schedule: every first and third Wednesday of the month. And... if you subscribe to my newsletter (which I hope you will) you'll get a VERY brief, one paragraph email from me on the last Friday of each month that says, "Hi! These are the guests who came on the blog this month. These are the topics we discussed. Interested in reading about them? Here are the links: Link. Link." Bada-bing. Bada-boom. That's it. Simple. Brief. Helpful.

I'm sure, you probably already know the spiel on why Feature Interviews are SO invaluable, but for anyone who doesn't know- simply put, they are a free publishing resource *AKA THE INSIDE SCOOP* directly from authors, agents, editors, illustrators, etc. AHEM. Did you hear the part where I mentioned they are FREE? Yeah. That's always a good incentive. Who doesn't love a bargain?

But, that's not what we're here to talk about right now. Chances are, many of you who are reading this blog entry today are most likely curious and antsy to find out if YOU will be one of these special guests. Well, the wait is almost over! I'm about to tell you. But first, I want to share a little bit about the process.

THE PROCESS

Please be assured, the process for choosing my final guests wasn't taken lightly. I studied and studied and studied each candidate application, giving as much consideration to a numerous list of variables, to come up with a diverse list of minds and perspectives. But, when being faced with as MANY applications as I was, it comes down to making very tough choices between equally talented and inspired voices and stories. And guess what? It was HARD.

In truth, my heart would love to have EVERYONE, but my brain reminds it that this simply would not be realistic. Blah, blah, blah. You know how brains are. So logical.

So, after many cups of tea, refills of espresso, and rants on there not being enough time in a day, I finally landed on my final 24 guests. 

Below, you will find a list of their names, as well as a "guest teaser," with a photo, brief bio, and links to find out more.

Please note: if you do not see your name on this list, please, please do not assume that your application wasn't "special enough." Because it most definitely was. The choice was not a personal reflection of you or your story- simply a matter of only having so much availability. Additionally, I would LOVE to hear about your future publications! If you have a book coming out in 2024, please drop a comment below with the title/ISBN, as well as the pub date (or estimated pub date) and I would love to add it to my library order list and help share it with my writing/reading friends!
If your name and bio are up here- CONGRATULATIONS! I can't wait to talk with you more. Make sure to keep an eye on that inbox because you'll be receiving a personalized letter very soon. (Well, I hope it will be very soon.)  If your name and bio weren't on the list... but you did submit your application within the window, I'll be sending an email your way as well. 

Thank you ALL for participating in this year's application process. It was truly a treat to read all of your heartfelt applications.

Reminder: if you haven't already, make sure to SUBSCRIBE to the blog, so you don't miss out these wonderful monthly Feature Interviews. They are always filled with a ton of interesting and helpful writerly advice and information on all things publishing.

Psst! By the way... looking for great books? Visit MY SHOP PAGE on bookshop.org. There you can find my personalized book recommendations in my A MIX OF CHELSEA'S ALL TIME FAVORITES book list or browse books by my Feature Interview guests in my BOOKS BY FEATURE INTERVIEW GUESTS book list.